Product Presentation

Media Analysis Technologies

AdWatch Overview

Market Needs

Content producers and broadcasters toady:

Make their living by broadcasting commercial advertisements Monitor affiliate’s broadcast in a tedious and complicated way Spend a lot of money on human surveillance and widespread distribution Use methods that have limited efficiency and low accuracy Get their reports long after the actual broadcast

Actus’ solution is:

Easy and cheap to deploy in a single point or in multiple points Efficient because it automatically detects any aired items Reliable since it uses state-of-the-art technologyAble to display all reports in real-time with the associated mediaAccessible from any PC, no special client software is required

What is AdWatch?

AdWatch is the first system that can automatically detect reoccurring media items such as ads, promos, election campaign ads and more within any number of TV and Radio broadcast channels.

Automatically detect revenue generating (or any other) content such as ads, promos, news breaks, political campaign ads and more.

Automatically detect ad breaks and ad placement within the ad break Monitor audio level during ad breaks Detect unauthorized and unidentified ads Easily insert, review, edit and share planning for all your broadcast channels Create detailed plan vs. broadcast reports Monitor broadcast channels signal’s status in real-time Implement as a local system or a distributed one Keep bandwidth cost to a minimum

AdWatch Key Advantages:

System Description

1. Media is recorded on local or remote capture machines 24/72. User is selecting the media to be automatically detected by accessing

the web application located on the main server3. Fingerprint is created on the main server and automatically distributed

to the capture machines

Capture Servers(Local or at remote

locations)

Main Server(Web Application)

System Description

Capture Servers(Local or at remote

locations)

Main Server(Web Application)

4. Once fingerprinted material is identified, a notification about the detection, including its media, is transmitted to the main server

5. User can view all notifications in real time

6. Detailed reports about the detections can be generated

Fingerprinting material

In order to allow the capture machines to automatically detect content, the content must first be fingerprinted. This can be done from any client PC, from any location, in one of two methods:

1. Using the built-in file up loader

Uploaded media files are fingerprinted and stored for later review. Fingerprints can be assigned to a specific channel, all channels, or a group of channels. The fingerprints are distributed to the assigned capture machines automatically.

2. Using recorded media as reference for future identifications

Get Notifications about Detections

AdWatch immediately notifies users when monitored (fingerprinted) media is detected. Actual detected media is available so you can view and compare between the reference content and the aired broadcast from any PC:

Reports with Video

AdWatch provides you a detailed report of what was planned vs. what was actually broadcasted. For Example, you can select a channel, date and time, and see what was aired according to plan and what was not aired. Easy color recognition and actual recorded media are available.

Export Reports

AdWatch includes a comprehensive report generator. You can filter the information in order to create the exact report you need:

According to date and time, channel, group of channels, by a specific commercial, a specific sponsor or any combination of the above. All reports can be exported in any popular format such as excel, PDF, CSV and HTML:

Country and station

Channel or Group of channels

Sponsor or campaign

Specific commercial or program

Date and time frame

Click to select your report type, all common formats are supported

Export Reports

Example: Excel report:

View Broadcast

AdWatch offers the possibility to view complete broadcast storyboard. Live streaming is also available when bandwidth permits it.

System Status Monitoring

AdWatch allows you to view the status of all your channels:

View signal status of a single channel, a group of channels or even all channels at one glance Get notifications about recording status Get instant notification if there is a problem with the feed such as signal loss, frozen image, no audio, audio too high or too low and more Get instant notification if there is a problem with the connection with the capture machine

Technical Specifications

Recording/Detection Unit Specifications Detection of audio and video markers, both predefined and automatically detected (below) Patented "Spotter" technology automatically detect repeated content, usually advertising and promos Detect 95% or better of audio markers* depending on audio quality Detect 99% of video markers, depending on video quality Detect any length of marker starting at 3 seconds Detect same content on single or multiple channels Support up to 1000 hours of detectable content Record content to WMV files using Microsoft WMV9/VC-1 or MP4 files using H.264/AVC Web-based user interface uses installed Windows Media Player or Flash Player Compatible with web streaming out of the box Content is available through system user-interface, streaming video, or network file access 4, 8, 12, 16, 20 or 24 audio/video feed inputs Composite NBC or S-Video for each input Unbalanced RCA stereo audio for each input Optional for 1-6 SDI connections with multiple audio streams PAL, NTSC or SECAM, all variants Configurable frame size up to full frame (720x480 for NTSC and 720x576 for PAL) Configurable frame rate (up to 30 on NTSC, 25 on PAL) Configurable on-frame overlay in recording or export, static (such as channel name) and dynamic (such as date and time) Configurable bitrates up to broadcast-quality (multiple mbps) Support for multiple bitrate recording for a single source Based on Windows – XP Pro and 2003 Server supported Automated removal of old content to make space of new content Configurable storage, including any external network storage and the internal storage RAID5 internal 3TB net storage, good for 550 24-hour days of content at 512kbps quality total Configurable recording schedule, with multiple schedule per single channel Export any time range to any bitrate at WMV9, FLV, MPEG-2, H.264 and other formats On-screen, audio, email and SMS alerts on no-audio, low-audio, high-audio, no-video and frozen image Scale to multiple units managed centrally in the same user interface Open HTTP-based API for integration with 3rd side applications * Depending on audio quality ** Depending on video quality

Technical Specifications

Application Specifications Centralized managed of markers and detections from multiple units Manage marker schedule and report plan vs. actual appearance Manage channel groups Manage and report marker name, detections and sponsor association Deploy distribute setup, with multiple recording/detection units in disparate geographical regions managed in a central location Open standard relational database (SQL Server or MySQL)

Media Analysis Technologies

Thank You!

For more information, please contact us at:[email protected]