Product Planning Teaching materials to accompany: Product Design and Development Chapter 3 Karl T. Ulrich and Steven D. Eppinger 2nd Edition, Irwin McGraw- Hill, 2000.
Product Planning
Jan 03, 2016
Product Planning. Teaching materials to accompany: Product Design and Development Chapter 3 Karl T. Ulrich and Steven D. Eppinger 2nd Edition, Irwin McGraw-Hill, 2000. Product Design and Development Karl T. Ulrich and Steven D. Eppinger 2nd edition, Irwin McGraw-Hill, 2000. - PowerPoint PPT Presentation
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Product Planning
Teaching materials to accompany: Product Design and Development
Chapter 3 Karl T. Ulrich and Steven D. Eppinger2nd Edition, Irwin McGraw-Hill, 2000.
Product Design and Development Karl T. Ulrich and Steven D. Eppinger 2nd edition, Irwin McGraw-Hill, 2000.
Chapter Table of Contents 1. Introduction2. Development Processes and Organizations3. Product Planning4. Identifying Customer Needs5. Product Specifications6. Concept Generation7. Concept Selection8. Concept Testing9. Product Architecture10. Industrial Design11. Design for Manufacturing12. Prototyping13. Product Development Economics14. Managing Projects
Product Development Process
The product planning phase precedes the product development process.
Xerox Lakes Project ExampleU
sed w
ith permissio
n
Newer models manufactured by Xerox Corporation. Used with permission
Newer models manufactured by Xerox Corporation. Used with permission
The Product Planning Process
A Product Plan
New Platforms
Fundamentally New
Derivatives
Improvements
Market Segment MapM
ark
et S
egm
ent
Technology S-Curves
Technology Roadmap Functional Elements Technologies
Photo-receptor
Scanner Layout
Toner Type
Output Modes
User Interface
Image Processin
g
Diagnostics
Platforms vs. Derivatives
Research and Technology Development
Platform Product
Development
Derivative Product
Development
Product-Process Change MatrixExtent of Production Process Changes
New Next Single Tuning and No Core Generation Department Incremental Process Process Process Upgrade Changes Change
Research and Technology Development
New Core
Product
Next Generation Product
Addition to Product
Family
Minor Product
Enhancement
No Product Change
Ext
ent o
f Pr
oduc
t C
hang
es
Aggregate Resource Planning
Lakes Project Mission StatementProduct Description • Networkable, digital machine with copy, print, fax, and scan functionsKey Business Goals • Support Xerox strategy of leadership in digital office equipment• Serve as platform for all future B&W digital products and solutions• Capture 50% of digital product sales in primary market• Environmentally friendly • First product introduction 4thQ 1997Primary Market• Office departments, mid-volume (40-65 ppm, above 42,000 avg. copies/mo.) Secondary Markets • Quick-print market • Small ‘satellite’ operations Assumptions and Constraints• New product platform • Digital imaging technology • Compatible with CentreWare software • Input devices manufactured in Canada• Output devices manufactured in Brazil• Image processing engine manufactured in both USA and Europe Stakeholders• Purchasers and Users • Manufacturing Operations • Service Operations• Distributors and Resellers
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