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Product Plan Feb 2009 Launch Sept 2008 Launch Recap
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Page 1: Product Plan Feb 2009 Launch Sept 2008 Launch Recap.

Product Plan

Feb 2009 Launch

Sept 2008 Launch Recap

Page 2: Product Plan Feb 2009 Launch Sept 2008 Launch Recap.

Anden Maple

• Transitional Design for Traditional to Contemporary Looks

• Unique Beaded Styling and Center Panel Detail that Highlight Glazing

Buchanon DLV

• Value Proposition of Color and Glazing at Affordable Price Point

New Door Styles

Monterey Cherry

• Expansion of the Value Priced Monterey Maple Door Styling to Cherry

Page 3: Product Plan Feb 2009 Launch Sept 2008 Launch Recap.

Sullivan Maple

• Expansion of the Popular Sullivan Cherry Design to Maple

• Provides more Updated Look than Sterling Maple

Crandall Maple, Oak, Cherry

• Partial Overlay Traditional Design in Maple, Oak, and Cherry

•Refreshed traditional design at Windham, Brittany, & Bayport pricing

Refreshed Door Styles

Page 4: Product Plan Feb 2009 Launch Sept 2008 Launch Recap.

Creating the Right Color PalettePage 4

•Focused Development for 2009

•Importance as Key Criteria in Consumer Selection Process

Natural Butternut Wheat Cider Palomino Coffee Whiskey Black

Brierwood Sangria CranberryHavana

NEW

Crimson Oasis Moss Honeysuckle Portobello Tidal Mist White Pearl Dover Toasted Almond

Amaretto Crème

NEW NEW NEW NEWNEW

Heirloom Crimson

Heirloom Oasis

Heirloom Moss

Heirloom Honeysuckle

Heirloom Portobello

Heirloom Tidal Mist

Heirloom Black

NEW NEW NEW NEWNEW NEW

NEW NEW NEW

Heirloom Dover

Heirloom TA

Heirloom Am Creme

Heirloom Antiquing & Distressing

Page 5: Product Plan Feb 2009 Launch Sept 2008 Launch Recap.

Dover on Maple

• Soft Gray Undertones on an Opaque White Finish

• Compliments many Design Trends from Urban to Classic

Havana

• Available on Maple – Also Oak, Cherry, Hickory, & Rustic Alder

•Golden Brown Tone Finish

New Finishes

Page 6: Product Plan Feb 2009 Launch Sept 2008 Launch Recap.

Tidal Mist, Oasis, Honeysuckle, & Portobello

• Colorful Opaque Finishes which Complement Diamond’s Existing Color Palette

•Also Available with Heirloom Sanding for an Worn Antiqued Appearance

New Opaque Finishes

Page 7: Product Plan Feb 2009 Launch Sept 2008 Launch Recap.

• SKU’s to complement existing style categories

• New sizes…designs…applications

Embellishments

Page 8: Product Plan Feb 2009 Launch Sept 2008 Launch Recap.

39” High Wall Cabinets

Take Stacked Mouldings to the Ceiling in Taller Kitchens

Stacked Wall Cabinets

Create Stacked Cabinet Looks without the Installation Hassle

Reduce/Increase Depth in Smaller Increments

Ability to Create the Customized Cabinet Size You

Need

Design Flexibility

Detachable Cleat for Face Mounting or Top

Mounting

Piers for Floating Hearths

Where Counter Space is at a Premium

Expansion of Clipped Corner Sink Base Cabinets

39”, 42”, & 48” Widths for Larger Sinks

Page 9: Product Plan Feb 2009 Launch Sept 2008 Launch Recap.

Organization

Blind Corner Storage Wood Tiered Cutlery TrayTop Mount Base

Wastebasket Pullouts

Wine Storage

Desk Height Wastebasket Pullouts

CD / DVD Roll-Out Trays