Product Mix Dabur

8/3/2019 Product Mix Dabur

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Product Portfolio of Dabur India Ltd


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Dabur India- Milestone

3-May-12 2

Dabur - 125 Year Old4th largest FMCG Company in India

Revenues of US$910 Million (Rs 4110 Crore)

Market Capitalisation of US$4 Billion (Rs 20,000 Crore).

350 + brands

Largest Indian Personal and health Care Company

1884-Established by Dr. S.K. Burman at Kolkata.

1896-First production unit established at Garhia.

1936-Dabur pvt. Ltd. Incorporated.

1972-Shifts base to Delhi from Kolkata.

1979-Dabur Research Foundation set up.

1988Launches Pharmaceutical medicines.

1992-The company developed Dab 10, an anticancer drug named Taxol. 2005- Dabur aquired Balsaras businesses for Rs. 1.43bn.

2006 - Approves FCCB/GDR/ADR up to $200 million.

2007 - Foray into organised retail.

2007 - Dabur Foods merged with Dabur India.

2008 - Acquires Fem Care Pharma .


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Dabur India Milestone 2010 - Dabur makes its first overseas acquisition.

2010 - Dabur acquired 100% equity in Namaste Lab . 2010 - Dabur Chyawanprash Launched Orange & Mango flavours.

2010 - Dabur Amla Hair Oils enters Limca Book of Records.

2011 - Dabur enters professional skin care market .

2011 - Dabur launches its first-ever online shopping portal .

2011 - Dabur India acquired 30-Plus from Ajanta Pharma .

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Dabur - SBU Structure

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Manufacturing units of Dabur -India


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World-wide presence of Dabur


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FMCG Market in India

The Indian FMCG sector is the fourth largest in theeconomy and has a market size of US$13.1 billion.

It has been predicted that the FMCG market will reach to US$ 33.4

billion in 2015 from US $ billion 11.6 in 2003.

Constitutes2.15% of Indias GDP

The middle class and the rural segments of the Indian population are themost promising market for FMCG, and give brand makers the opportunityto convert them to brand


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3-May-12 8

FMCG Market -SWOT

Lower Operational Cost -

World Class Manufacturing

Techniques

Over 2.8 Million retailer and

Distributors

11 brands of over 1 billion

each

Build up markets for export

and also explore new

International markets


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Food products is the largest consumption category in India, accounting fornearly 21 per cent of the countrys GDP.

Sales

baby care

Fabric care

food Product

Hair care

House

OTC product

Others

Personal Care

12%

2%

43%

8%

4%

4%

5%

22%

FMCG Market Segments


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Penetration levels: Sufficient headroom

Low penetration levels offer room for growth across consumption categories

Rural penetration catching up with urban penetration levels


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Product Mix

Personal Care Division

Healthcare Division

Hair care,soaps,skincareAyurvedic medicines and

OTC products

Home care Division

Food Division

Fruit beverages & kitchen products

CCD 68%

FOOD

11%

IBD

13%

CHD 7%


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Hair Oils Shampoo Skin care Soaps

Dabur Amla HairOil Dabur VatikaShampoo

(root strengthening &dandruff)

Uveda fairnesscream Fem fairness soap

(oxy bleach,herbalbleach)

Vatika Hair Oil Uveda moisturizingcream / face wash

Fem dual care

Dabur Anmol Gulabari facecream and lotions

SAKA

Fem liquid soap

Width

Lengt

h

Personal Care Division Products


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Personal Care DivisionKey

Products

Hair Oils

Shampoo

Dabur has 12% market shareKey brands:

-Dabur amla hair oil-vatika hair oil-Anmol coconut oil

Herbal offerings under vatika brandNo.4 position,6% market share3 variants

-Vatika Root Strengthening

- Vatika Dandruff Controll-vatika menthol cool effect


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Dabur ayurvedic range of productsDabur has 07% market share

Key brands:- Uveda fairness cream- Uveda moisturizing & face wash- Gulabari face cream and lotions

Skin Care

SoapsDabur ayurvedic range of soapsDabur has 07% market shareKey brands:

- Fem fairness soap- Fem dual care- SAKA

- Fem liquid soap


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Healthsupplements

Oral care Digestives OTC

Daburchawanprash

(junior,suarfree,mango,orange)

Dabur red hajmola Dabur's HonitusCough Syrup

Dabur glucose-D meswak pudinhara Dabur Badam Oil

Dabur honey promise Dabur Balm

babool Dabur ShankhaPushpi

Width

Lengt

h

Health Care Division Products


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Dabur has 67% market shareChyawanprash & its variants

Glucose& other nutrition supplements Honey

health supplements

oral careDabur ayurvedic range of tooth pasteDabur has 13% market shareDabur Red Toothpaste : traditional

equity Babool Toothpaste: herbal equity &value


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Dabur has 56% market shareHajmola and its variants

Pudinhara

health supplements

OTC

Key brands:- Dabur's Honitus Cough Syrup

-Dabur Badam Oil-Dabur Balm-Dabur Shankha Pushpi


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Insect repellants Air fresheners Cleaners

Odomos cream Odonil solid fresh Dazle floor cleaner

Odomos liquid Odonil air freshnerspray

Sani fresh toilet cleaner

Odomos coil Odopic dishwasher

Width

Lengt

h

Home Care Division Products


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Air Fresheners

InsectRepellants

KEY BRANDS

Dabur has 69% market share leader in mosquito creams

Key brands--odomos coil--odomos cream

Wide range of fresheners even for

automobiles

-----odonil solid freshner with variants-----odonil spray freshner with variants


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Cleaners

Market share:40%

Key brands--odopic dish washer---sani fresh toilet cleaner----dazzl foor cleaner

KEY BRANDS


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Fruit juice Kitchen products

Real Homemade-ginger garlic

Activ Homemade coconut milk

Burst Homemade Tomato puree

Capsico sauce

Lemoneez

Width

Lengt

h


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Kitchen products

Fruit juiceKEY BRANDS

Key brands

-real-activ-burst-lemoneez

Key brands-Homemade-ginger garlic-Homemade coconut milk

-Homemade tomato puree-Capsico sauce

Dabur Marketing Mix


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Dabur Marketing Mix


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3-May-12 24

Consumer Care SBU- Overview

Health Care SBU- Overview

130 Billion in size

15% growth expected


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3-May-12 25

International Business SBU- Overview


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FinancialPerformance - Overview


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3-May-12 27

in Rs. crores FY02* FY03 FY04** FY05 FY06# FY07^ FY08 FY09 FY10 FY11^^

Operating Results:

Sales 1,200 1,285 1,236 1,417 1,757 2,080 2,396 2,834 3,416 4,110

Other Income 12 7 9 9 13 26 34 47 48 65

Tax Rate (%) 16.6 13.3 12 10.8 11.7 12.1 13.4 12.1 16.7 19.6

PAT Margins (%) 5.4 6.6 8.6 11 12.2 13.5 13.9 13.8 14.7 13.8

Financial Position:

Fixed Assets (Net) 371 257 250 295 512 379 465 559 677 1542

Current Assets, Loans & Advances 504 522 340 408 471 640 774 951 1106 1853

Current Liabilities & Provisions 183 241 294 400 436 452 732 805 920 1458

Net Working Capital 322 281 46 8 35 189 42 146 186 395

Total Assets 705 640 433 543 624 670 749 1060 1129 2465

Share Capital 29 29 29 29 57 86 86 87 87 174

Reserves & Surplus 365 388 257 335 440 393 531 732 848 1217

Shareholders Funds 393 417 286 364 497 480 618 819 935 1391

Loan Funds 304 964 132 164 121 160 99 230 179 1051

Total Capital Employed 705 640 433 543 624 670 749 1060 1129 2465

Return Ratios:

ROCE (%) 12.6 16.1 28.6 31.3 39 45.7 47.6 39.4 45.7 33.2

RONW (%) 16.6 20.6 38.1 43.5 46.1 61.3 55.3 47.7 53.5 48.9

Equity Share Data:

Earnings Per Share (Rs) 2.3 3 3.7 5.4 3.7 3.3 3.9 4.5 5.8 3.3

Dividend Per Share (Rs) 0.5 1.4 2 2.5 1.8 1.4 1.5 1.8 2 1.3

No of Shares (In Crs) 28.6 28.6 28.6 28.6 57.3 86.3 86.4 86.5 86.9 174.1

FinancialPerformance Detailed( Last 10 Yrs)


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Keyfindings and Strategic initiatives

17 World Class manufacturing plants

30% Sales from Overseas; Huge potential to leverage expertiseand grow in emerging markets( Africa)

Localize manufacturing , Supply Chain and product offeringsto suit Geographic needsSustained investments in Brand building and MarketingAcquisitionof Hobys Group(Turkey) Personal Care

Robust Distribution Network - 3 million Retail Outlets

OTC and Ethical

Expected growth of OTC (Chawanprash)

15% Strong Distribution Network of Chemist + Vaidya +Ayurvedic pharmacies Focus on varied therapeutics areas Inorganic expansion- Thirty Plus from Ajanta Pharma-2011Differentiate on Herbal and Ayurvedic platform


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Keyfindings and Strategic initiatives

Investment in RnD - InnovationAcquisition of Namaste Labs for 100 mil 2011Namaste is leading hair care and color business in Europe and South-westAsiaMarket size of hair care and color business - 15. billionTooth power to Toothpaste

ExpansionStrengthening the presence in existing categories and and entering new

geographies and markets Maintain dominant status as leader in Health supplements(No 1)

Professionally managed - Awarded Corporate Governance award Identity transformation from Red Dabur to Greenwith Celebrate Life tagline Replace Old It system with ERP( SAP); Switch to E-Procurement

Moved away from Umbrella Branding and retained Dabur as Corporate Brand Rural Brand Ambassador- Big B and Rani Mukherjee- mass appeal (Rural) South India only 7% Sales- Focus on South India ( Sivappu Pal Podi ) 1 Re Sachet

Product Mix Dabur

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