Product management: why he is so important

Product managerwhy is he so important?

Product manager and marketing

Markets give thousands of signals at the same time

Product manager knows how to analyze them

and finds out the best model to design the product for

Product manager and product development

Market type 1

Market type 2

A

B

AB

? renewal

modern desig

fast moving

easy to build

ready to use

Stable

solid

space saver

easy to orient

today

Product manager and sales

PQ( )Ma

x ≠Win

Quality: must be exactly the desired from customerLess quality: it is not

acceptableMore quality: it is a wastePrice: should be the lowest in respect of Q

constraint

Product manager and price

Price = Cost + Margin

Cost of production

Indirect costs

Life cycle cost

Margin

Discount

Price

Product manager

Product manager and communication

Marketplace