Product Management Masterclass at TiE Bangalore Aug 2016

Ramkumar Narayanan

MBA candidate aspiring for a career in Product Management as a stepping stone to becoming an entrepreneur.

“…oversees all aspects of a Product in order to create and deliver superior customer satisfaction

while simultaneously providing long term value for the company and its stakeholders…”

Product Management…

Product Managers form the bridge between the Market and the Organization

Product Management

Exec staff

Engineering

Design

Finance

Marketing

Sales

Legal

Customer Care

• Strategy discussions with company execs

• Reviewing product metrics

• Scrum meetings

• Driving product/design reviews

• Cross-group collaborations/negotiations

• Meeting support teams on product issues

• Customer engagement

Day in the life… (Strategic ßàTactical)

Out

boun

dInbound

Product Management

Inbound { • Long Term• Product Strategy• Roadmap Definition

• Short Term• Prioritization• User Stories• Estimation & Dev• Customer Validation• Launch & Measure

Outbound { • Positioning

• Monetization• Customer Acquisition• Influencer Marketing• Channel Prep

What makes a Great PM?

•Strategic•Aware• Futuristic•Deep & Broad•Communicator•Negotiator

•Networker•Problem Solver• Listener•Relator•Motivator• Learner

Product Management is not a Text Book Job

How do Successful Product ManagersThink?

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https://hbr.org/2016/09/the-elements-of-valueThe Elements of Value

What value is being delivered?

Supporting Pillar #1

Supporting Pillar #2

Supporting Pillar #3

Case Studies Substantiating value and proof points

Profits = {Revenue – Cost}

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@ramnar

http://linkedin.com/in/raknar