Sameer Paradia Product Management Sameer Paradia
Nov 29, 2014
Sameer Paradia
Product Management
Sameer Paradia
• Describes the product management phase activities after IT/ Telecom service is launched
• Focus on Product management in IT and Telecom domain• Useful for managed services and not for physical products• Can be used by product managers/ practice heads
About this presentation
• Standardization of sales, delivery and billing process at service provider end
• Support for the entire life cycle for service from cradle to grave
Benefits to customers • Optimization of delivery cost and transparency
of deliverables • Customer understand clearly what is
standardization and what al features can be customized
• Easy to follow process to avail the services• Simple pricing model
Benefits of productization of IT services
Monitor
Analyze
CorrectImprove
Innovate
Phases in Product Management
Product Management
Product Management
ManageIntroduce correction.
Analyze If current product state is as desired.
MonitorCurrent product Status on dash board and field.
ImproveMake the current product state better than desired.
Innovate Introduced features ahead of competitors.
It is a continuous process of analyzing our current state and comparing it withOther market trends. We need to innovate the products with features to meet Evolving business need of our customer’s and stay ahead of our competitors.
Monitor – Data collection for product state Use dash boards and review meetings to get following data for product periodically1. Sales: Sales Target & Booking/ Billing ( Monthly), Weighted Funnel (Fortnightly)2. Strategy: Sales/ Marketing Steps implementation (Quarterly) 3. Product Release/updates: Quarterly4. Operation challenges: Monthly5. Financial management: Booking, billing, investment to deliver6. Market feedback: From sales, pre sales and OEM, competitors 7. Current capacity and new requirements projection from sales commit
Analyze – Current state against Desired 1. Sales: Target & Booking/ Billing ( Monthly), Weighted Funnel (Fortnightly)2. Strategy: Sales/ Marketing Steps implementation (Quarterly) 3. Product Release/updates: Quarterly4. Financial analysis- Investment against the committed booking/ billing (vertical/
region wise), area of optimization 5. Check if delivery capacity is available as per projected funnel size, plan for it6. Internal division: Operations, tools, process and current resource analysis
Manage – Take actions to correct
1. Sales: Implement the sales strategy, if current targets are lagging, Training or new team members, partners, Suggest for cross and up sale
2. Product: Resources are made available to support existing orders and future commits by sales, product deck updation
3. Operation challenges: Suggest ways to overcome by studying the issues.4. Financial management: strict compliance to AOP guidance
Improve
1. To increase Sales: Arrange Marketing events, sales/channel incentive schemes2. Product Release/updates: Technology upgrades, operation process improvements3. Incorporate customer feedback for additional features and expansion4. New Marketing events, plans
Innovate
1. Release new product features to meet future business requirements of customers2. Introduce new features in products leveraging on underpin technology platform3. Come out with new business /commercial models ahead of other market players
Sameer Paradia – CGEIT, CISM, CISSP([email protected])Practicing IT Services and Outsourcing for past 20+ years
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