Product Management In Scrum Kozlov

POrole‐thekeyforsuccess

AgileGathering7,KievAlekKozlov

Aboutmyself•  CSM,CSP•  MagisterofArtinITmanagement(CUMLAUDE)•  Happilymarriedwith4children•  FirstOmeIhaveheardaboutagilein2001•  Ihavestartedworkingbyagilein2004atEstonianMinistryof

Finance,whereIwasITprojectanddevelopmentmanagerforEUStructuralFundsinformaOonsystemdevelopmentandintegraOonlayerdevelopment.

•  Then,asIT/ISdepartmentmanagerinlargeretailcompany,IlaunchedalldevelopmentprojectsiniteraOveandincrementalapproach.Scrumwasusedforthatpurpose.

•  Now,asaconsultantandscrum.eefounder,fullydedicatedandcommiWedtocoachingandteachingscrumtomyclient’ssoYwareteamsandleaders

“Self‐checking”matrix

3ROLES:ProductOwner

SOTeamScrumMaster

3ARETEFACTS:ProductBLSprintBL

BurnDownChart

3CEREMONIES:Plan(PlaningM)

Act(DSM)Feadback(Retro)

AGILEVALUES:12FROMAGILEMANIFESTO(e.g.Courage,

workingsoYware)

THEORY

SOMEPROBLEMS

ROLES:WHOISTHE

BESTPRODUCTOWNER?

ARTEFACTS:EPICUS

DEFINITIONOFDONE

WHENTHEUSISDONE?

CEREMONIES:“AGILE

CEREMONIES”

VALUES:NOTEMBRACED

“DOINGBYBOOKS”

SOLUTIONSROLES:MUSTBECLARIFIED

ARTEFACTS:TEACHING,

EXPLAININGANDLEARNING

(e.g.USDEFINITIONSKILLS)

CEREMONIES:“KEEPTHEFAITH”orinotherwords“JUSTKEEPDOING

THEM”

VALUES:RETHINK,WHYYOUAREDOING

AGILE?

Rolesmustbeclarified

•  FirstroleinScrumisaProductOwnerrole•  MyworkingexperienceconvincedmethatforsuccessfulprojecttheroleoftheProductOwneriscrucial

•  FurtherIwillfocusonthat–“simple”role,andIwilltrytoclarifythatroletomyselfandhopefully,youwillfinditalsohelpful

ProductOwnerresponsibiliOes

•  Productbacklogmanagement– GatheringrequirementsasaUserStories– UserStoriesproperdefiniOon–  ConOnuousUserStoriesre‐prioriOsaOonformaximisaOontheproduct/projectbusinessvalue

•  Co‐operaOonwithteamandSM– Userstory(requirements)explanaOonstotheteamspecialists

•  Teamworkacceptance•  Releaseplanning

ScrumrolesresponsibiliOes

AgileplanningandesOmaOon

USdefini,on

USPriori,za,onUSworkes,ma,on

WhoisthebestPO?

•  Client?•  PowerUser?•  Somekindofmanager?Fromoursideorfromclientside…?

•  ScrumMaster?•  ProjectManager?•  Analyst?•  Tester?•  ….•  Yourexperience?

Rolesmustbeclarified

Client PO PM SM

Client

PO

PM

SM

PO–ProductOwner

PM–ProjectManager

SM–ScrumMaster

Rolesmustbeclarified

C PO PM SM

C

PO

PM

SM

SUMMARY

•  Client=ProductOwner=–  PROBLEM:normallyclientsaretoobusyforbeingfullOmePO,

butifhe/sheisreadytobePOthatwouldbeliketeam’sdreamcametrue

•  ProductOwner=ProjectManager=–  PROBLEM:soYwarecompaniescan’tfullgatherandunderstand

theconcept,conOnuingtopushthe“client=PO”varianttoownclientswhoarestronglyresistanttotheidea.ThisisthemostoYenencounteredobstacleseenandthereasonwhymanysoYwarecompaniesstoppedtoimplemenOngthescrum

–  SOLUTION:embracingtheideaforin‐housePO=PM.ThatcanbemuchmoreeasierwayforsuccessandcanprovidebestvalueandsaOsfacOontothecustomer

Thankyou!