11.21.15 @AdobeUX @demianborba Product Management Demian Borba Product Manager for Project Comet Adobe, San Francisco @demianborba
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11.21.15
@AdobeUX @demianborba
Product Management Demian BorbaProduct Manager for Project Comet Adobe, San Francisco @demianborba
11.21.15
@AdobeUX @demianborba
@demianborba
11.21.15
@AdobeUX @demianborba@thibault_imbert
11.21.15
@AdobeUX
11.21.15
@AdobeUX @demianborba
PM XD ENG
11.21.15
@AdobeUX @demianborba
PM ENG
XDPM ENG
XD
PM ENG
XD
PM ENG
XDPM ENG
XD
11.21.15
@AdobeUX @demianborba
PRODUCT MANAGER
RESEARCH & LEARN
PLAN & PRIORITIZE
MANAGEEXECUTION
TEST & VALIDATE
VISION & GOALS
CUSTOMER VALUE
SCOPE, TIME & COST PASSION
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@AdobeUX @demianborba
Roller coaster
@demianborba
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@AdobeUX @demianborba
Tools
EMAIL MEETINGS
GOOGLE DOCS & WIKIS PIVOTAL TRACKER
GIT & GITHUB TWITTER
USERVOICE LIVE SCRIBE (SMART PEN)
SLACK TRELLO
KEYNOTE WUNDERLIST
EVERNOTE PROJECT COMET
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@AdobeUX @demianborba
EmpathyInterview, observe or experience
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@demianborba
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@AdobeUX
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@AdobeUX @demianborba
Data gives you the WHAT, not the WHY
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@AdobeUX @demianborba
Explicit needs
Implicit needs
ALWAYS ASK:WHY?
@demianborba
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@AdobeUX @demianborba
Need finding
NEEDS INSIGHTS
@demianborba
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AGE
TYPE
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@AdobeUX @demianborba
What does success look like?
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@AdobeUX @demianborba
Instrumentation
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@AdobeUX @demianborba
Save time for the “future”
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@AdobeUX @demianborba
Diverge
create options
Converge
choose options
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@AdobeUX @demianborba
Prioritize
10.17.15
@AdobeUX @demianborba@demianborba
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@AdobeUX
@demianborba
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@AdobeUX
10.17.15
@AdobeUX @demianborba
Maya
@demianborba
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@AdobeUX
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@AdobeUX @demianborba
Prototype
@demianborba
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"A prototype is worth a thousand meetings"
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@AdobeUX @demianborba
Test and validate
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@AdobeUX @demianborba
Hats of a perfect PM
THE ANTHROPOLOGIST
THE EXPERIMENTER
THE CROSS-POLLINATOR (T)
THE HURDLER
THE COLLABORATOR
THE DIRECTOR
THE EXPERIENCE ARCHITECT
THE SET DESIGNERTHE STORYTELLER
THE CAREGIVERSource: http://www.tenfacesofinnovation.com/tenfaces/index.htm
@demianborba
11.21.15
@AdobeUX
Thank you. Questions? Product Manager for Project Comet Adobe, San Francisco @demianborba http://adobe.ly/comet
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