Product lifecycle developing a global innovation culture

Product Lifecycle

Developing An Innovation Culture

Team

● Approx 44,000 employees worldwide

● Institutional sales & print background

● The world’s largest publisher and learning company

● Operates in over 70+ countries

● Growth through acquisition

● 170 years old

Learner At The Centre

The World Has Changed

SOFTWARE IS EATING THE WORLD

Marc Andreesen

Larry Downes is co-author, with Paul Nunes, of Big Bang Disruption: Strategy in the Age of Devastating Innovation

Traditional Models Are ChangingBig Bang Market Adoption

Roger’s Market Segments

Investment StrategyHigh Probability

Low Probability

Low Impact

Most Organisations

High Impact

Start Ups

The good news is that big-bang disruptions hold immense potential for those who can quickly learn the new rules of unencumbered development, unconstrained growth, and undisciplined strategy. Your current business may be replaced by something more dynamic and unstable but also more profitable. And the change will come not over time but suddenly.

Opportunity For Change

Larry Downes is co-author, with Paul Nunes, of Big Bang Disruption: Strategy in the Age of Devastating Innovation

“”

Governance Capability to Innovate

New Ideas

Products

Long development time 18 months+

Bottleneck of ideas

Product Lifecycle

Key Questions

Can you identify a core user problem in a target market?

Are there real customers who get value from your concept? Is there a viable business model for this product?

Can you demonstrate Product/ Market Fit or validated business model?

How fast are you growing the business at scale? Are you continuing to deliver outcomes to a broader user set?

Are you delivering revenue and outcomes while reducing costs?

What residual value can be gleaned from the business?

Idea Explore Validate Grow Sustain Retire

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Open Source Product Lifecycle Criteria V1.0

Learning about practice

Common extensions can be incorporated into later versions

A Non Linear Process

Learn Build

Measure

http://www.ted.com/talks/linda_hill_how_to_manage_for_collective_creativity?language=en#t-168239

Product Development - Non Linear

Adaptive Strategy And The Product Lifecycle

Product Lifecycle - A Strategic Lens

Bansi Nagji & Geoff Tuff

https://hbr.org/2012/05/managing-your-innovation-portfolio

Core ProductsThese are existing products that are

optimized for existing customers

Adjacent Products These represent incremental innovation

targeted at adjacent markets

Transformational Products

These represent breakthrough innovation in which the company

develops new products for new markets

20% of investments are in adjacent

innovation 10% of investments

are in transformationa

l initiatives

70%

of investments are safe bets in core products

Product Lifecycle Principles More Ideas, More Bets, More Tests

New Ideas

Not all the ideas survive but all the learnings are recorded

All the ideas are quickly captured and tested

One to three months turnaround

Learn Fast Culture

Lean And Agile Adaptive Culture

Agile Principles

Ideas

Data

Data

Learn

Measure

Build

Data

Lean Startup

Principles & Metrics

● Quality at the front of the line

● Move from doubt to certainty

● Avoid waste

● Work in small batches

● Measure outcomes and impact, not simply output

2011 2012 2013 2014Time

Visits

1.000.000Cumulative # visits

Monthly # visits

Principles Over Processes

Outcomes Over Outputs

Safe Environment To Try New Things

MVP - Product Growth

http://blog.mercdev.com/mvp-when-less-is-more/

Not like this…

Like this…

Business Model Innovation

Deliberate Diversity Turning Sparks Into Fires

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London Food

17693 Restaurants Top 10 food Cities Michelin Star

Yesteryear Today

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Startup Capitals Centred Around Diversity

http://startupblink.com/

Become Bilingual

Don’t Limit The Source Of Ideas

Companies Creating More Sparks Leading To More Fires

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Big investment in one spark

Smaller investments in lots of spark

Only takes one good spark to start a fire

Product Lifecycle Knowledge Network

Systems Thinking Approach To Product Development

Design Lead has been identified

Slice is engaged with the lifecycle

Everything is wrapped in Principles & Values, Governance and Quality.

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Roles

35

Leader/champion

UX

HE

SchoolNPS

XYZ

36

Today Tomorrow

Decentralized Network

Distributed Network

37

Product team has better access to all parts of the business

Product team has restricted access to other parts of the business which can hinder or slow progress

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Don’t Leave Serendipity to Chance...

Deliberate Diversity!

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Key Ingredients

● Active vs Adaptive Portfolios ● Be Deliberate About Diversity ● Culture Eats Strategy For Breakfast ● Data Driven Decisions ● Experiment, Experiment, Experiment

Thank You

[email protected]

@craigstrong