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Product Lifecycle and Product Mix
Product Lifecycle and Product MixPGPEX2016
PLC with Profit curve
Product Life Cycle
Why Product Mix/line decisions?Provides better market access, Growth ExpansionInvolves huge investment/disinvestmentProducts have close mutual influence (with exception)Process of adding more products to the lineValid only if; There is a well established brand arena & customers are accustomed to switch.Competitor lacks a comparable productCompetitor have already expanded to the proposed area.
MANAGING PRODUCT MIX/LINESFactors influencing Product Mix/Line Decisions
Changes in Market demand
Competitive action and reaction
&Marketing Influences
Financial Influences
Product Influences
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