SDM COLLEGE OF ENGINEERING AND TECHNOLOGY DEPARTMENT OF MANAGEMENT STUDIES MBA REPORT ON Product Life Cycle Of Maruti 800 2017-2018 COURSE INSTRUCTOR Mrs. Shilpa Arakeri ( Lecturer, Department Of Management Studies, SDMCET) SUBMITED BY Sagar Singh Rajput ( 2SD15MBA41 ) Rahul V Gulaganji ( 2SD15MBA32 )
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SDM COLLEGE OF ENGINEERING AND TECHNOLOGY
DEPARTMENT OF MANAGEMENT STUDIES MBA
REPORT ON
Product Life Cycle Of Maruti 800
2017-2018
COURSE INSTRUCTOR
Mrs. Shilpa Arakeri
( Lecturer, Department Of Management Studies, SDMCET)
SUBMITED BY
Sagar Singh Rajput ( 2SD15MBA41 )
Rahul V Gulaganji ( 2SD15MBA32 )
Product Life Cycle
The idea that products, like people, have a birth, a life and a death, and that they
should be financed and marketed with this in mind.
This is the idea that products, like people, have a birth, a life and a death, and that
they should be financed and marketed with this in mind. Even as a new product is
being launched, its manufacturer should be preparing for the day when it has to be
killed off. Its sales and profits start at a low level, rise (it is hoped) to a high level
and then decline again to a low level. This cycle is sometimes referred to simply as
PLC.
Philip Kotler Breaks The Product Life Cycle Into 5 Distinct Phases
Stages Of Product Life Cycle
1 Product development. The phase when a company looks for a new product.
New products do not have to be “out-of-the-blue” new (like the video-cassette
recorder or the compact disc). They may be merely additions to existing product
lines (the first cigarette with a filter tip, for instance) or improvements to existing
products (a new whiter-than-white washing powder).
2 Introduction. The product's costs rise sharply as the heavy expense of
advertising and marketing any new product begins to take its toll.
3 Growth. As the product begins to be accepted by the market, the company starts
to recoup the costs of the first two phases.
4 Maturity. By now the product is widely accepted and growth slows down.
Before long, however, a successful product in this phase will come under pressure
from competitors. The producer will have to start spending again in order to defend
the product's market position.
5 Decline. A company will no longer be able to fend off the competition, or a
change in consumer tastes or lifestyle will render the product redundant. At this
point the company has to decide how to bring the product's life to an end—what is
the best end-game that it can play?.
Advertising Appeal In Various Stages Of Product Life Cycle With
An Example Of Maruti 800
About Company
Maruti Suzuki India Limited, formerly known as Maruti Udyog Limited, is an
automobile manufacturer in India. It is a 54.2%-owned subsidiary of Japanese
automobile and motorcycle manufacturer Suzuki Motor Corporation. As of
January 2017, it had a market share of 51% of the Indian passenger car market.
Maruti Suzuki manufactures and sells popular cars such as the Ciaz, Ertiga, Wagon
R, Alto, Swift, Celerio, Swift Dzire and Omni. The company is headquartered
at New Delhi. In February 2012, the company sold its ten millionth (ten million =
one crore) vehicle in India.
Maruti was established in February 1981, though the actual production commenced
only in 1983. It started with the Maruti 800, based on the Suzuki Alto kei
car which at the time was the only modern car available in India. Its only
competitors were the Hindustan Ambassador and Premier Padmini. Originally,
74% of the company was owned by the Indian government, and 26% by Suzuki of
Japan. As of May 2007, the government of India sold its complete share to Indian
financial institutions and no longer has any stake in Maruti Udyog.