Product Life Cycle

INTRODUCTION

Introduction is the first stage of the product life Introduction is the first stage of the product life Introduction is the first stage of the product life Introduction is the first stage of the product life

cycle. Customers must be prompted to try this cycle. Customers must be prompted to try this cycle. Customers must be prompted to try this cycle. Customers must be prompted to try this

new item and the cost is very high to start. We new item and the cost is very high to start. We new item and the cost is very high to start. We new item and the cost is very high to start. We

often use price to compare to quality, we tend to often use price to compare to quality, we tend to often use price to compare to quality, we tend to often use price to compare to quality, we tend to

think “high price, high quality”.think “high price, high quality”.think “high price, high quality”.think “high price, high quality”.

----The iPhone 5 has just introduced itself into the The iPhone 5 has just introduced itself into the The iPhone 5 has just introduced itself into the The iPhone 5 has just introduced itself into the

market, they must convince their customers that market, they must convince their customers that market, they must convince their customers that market, they must convince their customers that

this is the best iPhone yet. Price is high and so is this is the best iPhone yet. Price is high and so is this is the best iPhone yet. Price is high and so is this is the best iPhone yet. Price is high and so is

advertising. advertising. advertising. advertising.

GROWTH

Growth is the second stage of the product Growth is the second stage of the product Growth is the second stage of the product Growth is the second stage of the product

life cycle. Making more money because of life cycle. Making more money because of life cycle. Making more money because of life cycle. Making more money because of

less advertising. less advertising. less advertising. less advertising.

----Skype is noticed and more people use it, Skype is noticed and more people use it, Skype is noticed and more people use it, Skype is noticed and more people use it,

it’s enjoying it’s climb up to the top. It’s any it’s enjoying it’s climb up to the top. It’s any it’s enjoying it’s climb up to the top. It’s any it’s enjoying it’s climb up to the top. It’s any

easy way to contact people and it’s very easy way to contact people and it’s very easy way to contact people and it’s very easy way to contact people and it’s very

affordable.affordable.affordable.affordable.

MATURITYMATURITYMATURITYMATURITY

The third and most common stage of the The third and most common stage of the The third and most common stage of the The third and most common stage of the

product life cycle. Companies are fighting product life cycle. Companies are fighting product life cycle. Companies are fighting product life cycle. Companies are fighting

to maintain their share. This is when the to maintain their share. This is when the to maintain their share. This is when the to maintain their share. This is when the

most profit is earned as a whole.most profit is earned as a whole.most profit is earned as a whole.most profit is earned as a whole.

----Pepsi Is in the maturity stage. It fits all Pepsi Is in the maturity stage. It fits all Pepsi Is in the maturity stage. It fits all Pepsi Is in the maturity stage. It fits all

these descriptions of this stage. Pepsi is these descriptions of this stage. Pepsi is these descriptions of this stage. Pepsi is these descriptions of this stage. Pepsi is

raking in the cash right beside is main raking in the cash right beside is main raking in the cash right beside is main raking in the cash right beside is main

competitor Cocacompetitor Cocacompetitor Cocacompetitor Coca----Cola.Cola.Cola.Cola.

DECLINEDECLINEDECLINEDECLINE

Decline is the last stage of the product Decline is the last stage of the product Decline is the last stage of the product Decline is the last stage of the product

life cycle. This product is no longer life cycle. This product is no longer life cycle. This product is no longer life cycle. This product is no longer

popular or making a lot of money and popular or making a lot of money and popular or making a lot of money and popular or making a lot of money and

taking off the market or left for the taking off the market or left for the taking off the market or left for the taking off the market or left for the

crows.crows.crows.crows.

----MSN messenger is on the decline. Not MSN messenger is on the decline. Not MSN messenger is on the decline. Not MSN messenger is on the decline. Not

many people use this product anymore. many people use this product anymore. many people use this product anymore. many people use this product anymore.

They Skype or Facebook chat.They Skype or Facebook chat.They Skype or Facebook chat.They Skype or Facebook chat.