Product Lauch Stage

PowerPoint Presentation

Product Lauch StageMUHAMMAD ADDIN BIN MUHAMMAD ASOKANKU ZAHRUZ ZAMAN BIN KU ABD HAMIDMUHAMAD ASYRAF BIN MUSTAFFAMUHAMMAD ALHAM BIN HAMDAN

Product launch is driven by the industry involved andthe product, and is also affected by whether the effortwas directed to an incremental, a new-to-the-marketor breakthrough innovation.The expected result from the ICI, Pre-Project and Projectstages is a product, process, service or introduction ofa new administrative benefit.Product launch costs depend on the type of innovationand the method of distribution.Product launch involves more than providing for thesales effort.PRODUCT LAUNCH STAGE

Marketing Plans : 4ps : Place = Suitable places to market the product.Promotion= E.g Buy 2 free 1Price= Suitable priceProduct= Meet customer satisfaction

PRODUCTLAUNCH

Commercialization / Implementation

Advertise in television, radio, streamer, bannerProduct ambassador modelSponsor event/ competitionCreate contest and give reward to the winner

Line ExtensionsAproduct line extensionis the use of an established product brand name for a new item in the same product category.

Line Extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavors, forms, colors, added ingredients, package sizes.

Exploiting-It make full use of and derive benefit from (a resource).

Product Platforms-Platformtechnology is a term for technology that enables the creation of productsand processes that support present or future or past development. It establishes the long-term capabilities of research & development institutes

Technologies-Launching a new technology product can be extremely difficult given the multitude of different products in the marketplace and the rapid rate of development. Knowing how launch a product is half the battle, but companies sometimes get caught up in the marketing effort itself and lose sight of what is important--the product itself. Marketing efforts are important, but only in relation to the development of a well-developed product.

New Markets-Finding that first market a few customers willing to pay for your early product is hard enough. But theres one thing that may be even harder. And thats finding thesecondmarket. Especially because companies are often so focused on protecting what they already have.

.Product launch involves:1. Getting the product to the customer to specification,on time, and at the agreed cost with the requiredquality and reliability.2. Providing customer service something much betterthan what exists today via e-mail, telephone and theWeb.3. Managing the customer returns.4. Meeting the product modification requirements forsales.5. Working with the customer to optimize productperformance.Product Launch cont

Launching a new product or service isnt what is used to be. In the "good old days," you could hire a PR agency to craft a press release and set up a press tour. Before the big launch date, you would hit the road and meet with reporters from all the important press outlets. Start early. Dont expect reporters to write about you when you want. Get a head start and begin preparing long before you plan to launch. Arolling launchis a great way to keep the conversation going. Start your outreach activities 6-8 weeks before the official launch date .Make the product or service available to important influencersas a first step. Influencers can be friendly customers, prospects, or even bloggers who have an sizable online presence. STEPS FOR SUCCESSFULLY LAUNCHING A NEW PRODUCT OR SERVICE

Keep the release rolling. You dont know when reporters will have time to write, so give them some opportunity to write about the offering after the official launch date. Continue to produce fresh news like announcements concerning novel uses of the product, customer stories, details about how the offering provides return on investment (ROI) to customers, etc.Get partners involved. Channel and marketing partners who have a financial stake in the success of the launch are natural allies. The more people that are talking about the release, the better chances it will get pickup.Make it easy for people to learn more about your productwith free trials, downloads, product videos, and demos.

Example

The point is that you need to think through your product launches. Deliberately plan what information youre going to release and when, who you want talking about you, and how you can turn your product launch into somethingworthtalking about.Thats what Apple does. No, you may not have whole departments of marketers and PR aficionados strategizing it for you, but youcanplan a launch that will impress people, even if the only person working on it is you.

CONCLUSION