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Page 1: Product Knowledge

ProductKnowledg

e

Page 2: Product Knowledge

Four Levels

Evaluating Training Programsby Dr. Donald Kirkpatrick

Page 3: Product Knowledge

Four Levels

Evaluating Training Programsby Dr. Donald Kirkpatrick

4.

3.

2.

1. Reaction

ReactionWhat kind of reaction did you get from the participants?

How do the participants feel about the program?

(Customer Satisfaction)

Page 4: Product Knowledge

Four Levels

Evaluating Training Programsby Dr. Donald Kirkpatrick

4.

3.

2. Learning

1. Reaction

LearningTo what extend did the participants increase knowledge, improve skills, and/or change attitudes?

(Pre & Post Testing)

Page 5: Product Knowledge

Four Levels

Evaluating Training Programsby Dr. Donald Kirkpatrick

4.

3. Behavior

2. Learning

1. Reaction

BehaviorTo what extent did their job behavior change?

(Observation)

Page 6: Product Knowledge

Four Levels

Evaluating Training Programsby Dr. Donald Kirkpatrick

4. Results

3. Behavior

2. Learning

1. Reaction

ResultsWhat final results occurred?

Tracking & Measuring

(Quality, quantity, safety, sales, costs, profits, ROI)

Page 7: Product Knowledge

Four Levels

Evaluating Training Programsby Dr. Donald Kirkpatrick

4. Results

3. Behavior

2. Learning

1. Reaction

Page 8: Product Knowledge

What are the most common resources available today?

Seminars and Lectures

Books and Magazines

Night School Courses

University Extension Courses

Page 9: Product Knowledge

They are all good…… But they lack three things!

Retention

Application

Proven Results

Page 10: Product Knowledge

Our Goal:

Increase Retention

Increase Application

Change Behavior

Deliver Results

Page 11: Product Knowledge

How does the LMI Program help us produce client results?

We Use…

Spaced Repetition-----------

Multi Sensory Impact-----------

Goal Setting

Page 12: Product Knowledge

Our program is UNIQUE

Controlled environment for meetings

Facilitated classes vs. teaching or lecturing

Selected participants

Cost effective based on R.O.I.

Page 13: Product Knowledge

1. Pre-course meetings with Company Representative and Participant

- Determine SMART goals - Agree on how results will be measured - Set up Triangle of Communication

LMI Facilitation System

Page 14: Product Knowledge

LMI Facilitation System

Triangle of Communications

Company

Facilitator Participant

Page 15: Product Knowledge

LMI Facilitation System

Triangle of Communications

Company

Facilitator Participant

Company communicates goals and objectives to LMI Representative/Facilitator and to the Participant

Page 16: Product Knowledge

LMI Facilitation System

Triangle of Communications

LMI Representative/Facilitator communicates assignments to Participant and informs Company on assignments and progress of Participant

Company

Facilitator

Participant

Page 17: Product Knowledge

LMI Facilitation System

Triangle of Communications

Company

Facilitator

Participant

Participant communicates and reviews weekly progress on assignments and goals to the Company and LMI Representative/Facilitator

Page 18: Product Knowledge

LMI Facilitation System

Triangle of Communications

Company

Facilitator

Participant

Everyone communicates with everyone else.

Any adjustments or tuning toward the set goals can be made on a weekly basis.

Page 19: Product Knowledge

2. Kick-off Meeting

- Goals are reviewed - Each participant receives a program along with CDs - Review lesson and application assignments - Set 7-14 day goals

LMI Facilitation System

Page 20: Product Knowledge

3. Bi-weekly classes for 90 to 120 minutes in length. Class limited to 15 people

- Review 7-14 day goals - Review of lesson assignment - Review application assignment - Assign new lesson and application assignments - Set new 7-14 day goals

LMI Facilitation System

Page 21: Product Knowledge

4. Mid-Course review meeting with Company and Participant

- Determine accomplishments - Insure we are on track with goals - Determine what changes still need to be made - Future development discussions

LMI Facilitation System

Page 22: Product Knowledge

5. Bi-weekly classes for second half of course

- Review 7-14 day goals - Review of lesson assignment - Review application assignment - Assign new lesson and application assignments - Set new 7-14 day goals - Final lesson - Graduation

LMI Facilitation System

Page 23: Product Knowledge

6. End of course review meeting with Company and Participant

- Determine accomplishments - Review goals accomplished - Determine what changes still need to be made - Referrals

LMI Facilitation System

Page 24: Product Knowledge

1.1. Pre-coursePre-course meetings with Company and Participant

2.2. Kick offKick off meeting

3.3. Bi-weekly classesBi-weekly classes for first half of course

4.4. Mid-courseMid-course meeting with Company and Participant

5.5. Bi-weekly classesBi-weekly classes for second half of course

6.6. End of courseEnd of course meeting (Graduation) with Company and Participant

LMI Facilitation SystemReview

Page 25: Product Knowledge

The LMI Marketing System gets Results

Facilitate the program to the goals

“No one ever accomplishes anything of

consequence without a goal.”Paul J. Meyer