Product innovation apple iPad

A change in the physical characteristic or performance an existing product or service of creation of the new ones

Innovation :

Ricky W. Griffin, 2010

A change in the way a product or service is manufactured, created and distributed

Innovation :

Ricky W. Griffin, 2010

Incremental and radical innovation

Architectural and Component innovation

Organizational innovation

Sustaining and disruptive innovation

Mohr et al, 2010

Idea and Opportunity

Development

Innovation Portfolio Planning

Project Management

Launch and Learning

Swink (2011:101)

INTRODUCTION

GROWTH

MATURITY

DECLINE

Mohr et al, 2010

Concept

Development

Concept

Development

Product and

Process Planning

Concept

Development

Product and

Process Planning

Detailed Design and

Development

Concept

Development

Product and

Process Planning

Detailed Design and

Development

Product and Market

Testing

Concept

Development

Product and

Process Planning

Detailed Design and

Development

Product and Market

Testing

Commercial-ization

Concept

Development

Product and

Process Planning

Detailed Design and

Development

Product and Market

Testing

Market Introduction

Commercial-ization

Swink (2011:108)

LAUNCH

GROWTH

Q4 2010 Q2 2011

8 mil 7 mil

MATURITY

51.7% 22.9 43.6% 15.1 48.1%

Shipm 2011 Mkt share2011 Shipm 2012 Mkt share2012 Growth

MATURITY

51.7% 22.9 43.6% 15.1 48.1%

7.3% 7.9 15.1% 2.2 263%

Shipm 2011 Mkt share2011 Shipm 2012 Mkt share2012 Growth

PRODUCT EXTENSION

Idea and Opportunity

Development

Idea and Opportunity

Development

Innovation Portfolio Planning

Idea and Opportunity

Development

Innovation Portfolio Planning

Project Management

Idea and Opportunity

Development

Innovation Portfolio Planning

Project Management

Launch and Learning

Concept Developm

ent

Concept Development

Product and

Process Planning

Detailed Design and

Development

Market Introduction

Product and Market Testing

Commercial -ization

APPlE is still one of the top technology company, But it is possible if they don’t keep innovating their position can be replaced by another company.

What the Customer

Wants

Relationship Matrix

Technical Attributes and

Evaluation

How to Satisfy Customer Wants

Interrelationships

An

aly

sis

of

Co

mp

eti

tors

Easy to use 5

Lightweight 3

Internet Capability 2

Durable 1

Fast Performance 4

What Customer Wants

Rating

What the Customer

Wants

Relationship Matrix

Technical Attributes and

Evaluation

How to Satisfy Customer Wants

Interrelationships

An

aly

sis

of

Co

mp

eti

tors

How to Satisfy Customer Wants

What the Customer

Wants

Relationship Matrix

Technical Attributes and

Evaluation

How to Satisfy Customer Wants

Interrelationships

An

aly

sis

of

Co

mp

eti

tors

Mu

lti

To

uch

Th

in B

od

y

Wif

i&3

G

Big

ge

r B

att

ery

Fa

st P

roce

sso

r

Weighted Rating

What the Customer

Wants

Relationship Matrix

Technical Attributes and

Evaluation

How to Satisfy Customer Wants

Interrelationships

An

aly

sis

of

Co

mp

eti

tors

Easy to use 5 Lightweight 3 Internet Capability 2 Durable 1 Fast Performance 4

Mu

lti

To

uch

Th

in B

od

y

Wif

i&3

G

Big

ge

r B

att

ery

Fa

st P

roce

sso

r

Our Importance rating 29 15 15 5 25 Relationship Matrix

Interrelationships

What the Customer

Wants

Relationship Matrix

Technical Attributes and

Evaluation

How to Satisfy Customer Wants

Interrelationships

An

aly

sis

of

Co

mp

eti

tors

Mu

lti

To

uch

Th

in B

od

y

Wif

i&3

G

Big

ge

r B

att

ery

Fa

st P

roce

sso

r

Analysis of Competitors

What the Customer

Wants

Relationship Matrix

Technical Attributes and

Evaluation

How to Satisfy Customer Wants

Interrelationships

An

aly

sis

of

Co

mp

eti

tors

Easy to use 5 Lightweight 3 Internet Capability 2 Durable 1 Fast Performance 4

Mu

lti

To

uch

Th

in B

od

y

Wif

i&3

G

Big

ge

r B

att

ery

Fa

st P

roce

sso

r

Our Importance rating 29 15 15 5 25

Ace

r

Asu

s

P P

P P

F F

P P

F F

Technical Attributes and Evaluation

What the Customer

Wants

Relationship Matrix

Technical Attributes and

Evaluation

How to Satisfy Customer Wants

Interrelationships

An

aly

sis

of

Co

mp

eti

tors

Target values (Technical attributes)

iOS

3, 1

02

4 ×

76

8 p

x M

ult

i T

ou

ch D

isp

lay

24

3×

19

0×

13

.4 m

m, 6

80

g

Wi-

Fi

(80

2.1

1a

/b/g

/n),

3G

ce

llu

lar

HS

DP

A

3.7

5V

, 24

.8 w

att

-ho

ur

(6.5

A

mp

ho

ur)

10

ho

ur

A4

Pro

cess

or,

1 G

Hz

AR

M

Co

rte

x-A

8

Technical Evaluation

Acer 1024x768 225 x 164 x

25mm yes 4 hr Core 2 Duo

Asus 1024x600 225 x 164 x

25mm yes 5 hr Atom

iPad 1024x768 243×190×13.4

mm yes 10 hr A4

Easy to use 5

Lightweight 3

Connectivity 2

Durable 1

Fast Performance 4

Our Importance rating 29 15 15 5 25

Target values (Technical attributes)

Ho

log

ram

Fle

xib

le O

led

, Gla

ss

NF

C &

5 G

Su

pe

r S

up

erc

ap

aci

tor

A8

Pro

cess

or

Ho

log

ram

Th

in B

od

y

NF

C &

5 G

Na

no

Ba

tte

ry

Fa

st P

roce

sso

r

Apple has successfully implemented innovation process on iPad

Apple has to keep innovating, not only incremental innovation but also the radical one.

Innovation distinguishes between a leader and a follower

Steve Jobs