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Product Information as a

Competitive Advantage

Create unique, relevant and consistent experiences

that sell more, faster

June 18, 2014 2:00 EST / 11:00 PST

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Today’s Speakers

Bernardine Wu Founder and CEO, FitForCommerce

• Strategic and operational executive

• Frequent speaker and author

• Board of Directors, Shop.org

About Kalio Today’s Speakers

Ben Rund Sr. Director Product Marketing, Informatica

•MDM, PIM & Procurement

•Creator of www.pim-roi.com and Commerce Relevancy

Tim Toews Sr. Consultant, FitForCommerce

•Cross-channel ecommerce, retail & IT expert

•Former SVP ecommerce & CIO, Office depot

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1. Introduction

2. The New Shopping Reality

3. Information Overload?

4. Relevancy Matters

5. What’s PIM got to do with it?

6. Q&A

What We’ll Cover

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About FitForCommerce

• FitForCommerce is a boutique consultancy founded to help online businesses ‘figure out what they need and how/where to find it’

• eCommerce Diligence™ is a philosophy and methodology based on diligent preparation and decision-making to ensure success

• Recruiting for strategic and senior talent that aligns with e-strategy

• eCommerceKnowHow.com is the first ecommerce knowledge base: – Best practices, feature evaluations, expert advice and info on 100s of

features, functions and topics

– 100s of provider and solution comparative info

• FFC Benchmarking are structured detailed benchmark studies

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Some of Our Many Clients

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B2B Data Exchange

Informatica supports the

requirements of cross-organizational

data exchange, so users apply

familiar & trusted data integration

tools and techniques to the growing

practice of B2B data integration.

Product Information Mgt. Enterprise Data Integration

Complex Event Processing

Informatica received high praise for

its services from customers. For

deployments involving systems

monitoring use cases, Informatica

offers a five-day stand‐up of

RulePoint.

Ultra Messaging

In spite of the new entrants,

Informatica remains the market

leader in this highly demanding part

of the messaging market.

Data Quality Master Data Management

Application ILM

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Let’s Do a Quick Poll

Is product information management

an identified challenge in your

organization?

We’ll share the results at the end of the presentation.

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The Hyper-Connected Consumer

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The New

Shopping

Reality

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Information is at our Fingertips

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The product

information imperative

•Consistency

•Timeliness

•Accuracy

•Relevancy

Product Information has a Huge Impact

on the Customer Experience

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Are we

bordering on

information

Overload?

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Cutting through the Information Clutter

Turn product data

into a competitive

advantage

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Relevancy Matters

Detailed product

attributes

Ratings

Rich imagery &

video

Relevant suggestions

Social media

Suggested products

Supporting content

15

Using

Data to

Drive

Relevancy

Relevancy

Analytical Systems

CRM

Geo-location

data

Form factor

Product Content

Inventory

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Tailored product

recommendations

Individualized customer

service

Targeted marketing Optimized in-store

experience

Commerce

Relevancy

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Managing Product

Information

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Retail/Brand Enterprise

Silo

Complexities of Product Information

Management

Private Label New Categories Supplier Data Images/Videos Third Party Systems

Online Print Store Mobile Marketing

Silo Silo Silo

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Tackling the Product Information

Management Challenge

Spreadsheets

CMS ERP PIM

People Emails

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Implications of Poor Product

Information Management

Laborious processes

Slow product onboarding

Productivity inefficiency

Out-of-date and incomplete data information

Poor customer experience & brand perception

Inventory & logistical issues

Missed sales opportunities

High product return rates

Lower margins

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What’s PIM got to do

with it?

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Retail/Brand Enterprise

Private Label Supplier Data Images/Videos Third Party Systems

Online Print Store Mobile Marketing

Understanding PIM

PIM Product Information

Management

New Categories

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Source: www.pimroi.com

that 80% of PIM

users sell at higher

margins

The (P)impact

that PIM customers

launch products

4x faster

4 44% improved

cross & up sell

with PIM

$

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Leveraging PIM for

Commerce Relevancy

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Next Gen PIM

Personal

Dynamic

Participative Universal

Servicing the ever-evolving commerce landscape

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Real time commerce

processes

Unique customer

experience

The relevant product,

to the right customer,

at the right time

Supplier

Locatio

n

Product

Custome

r

Connecting the Dots…Will Grow Your

Business

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Poll Results

Is product information management

an identified challenge in your

organization?

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Q&A

Thank you!

Bernardine C. Wu, CEO

973.379.7399 office

[email protected]

Benjamin Rund, Sr. Product Marketing

Twitter @benrund

www.informatica.com

Download complementary whitepaper

http://www.fitforcommerce.com/whitepaper-

signup-informatica-next-generation-pim.html

Tim Toews, Sr. Consultant

[email protected]

www.fitforcommerce.com