PRODUCT GUIDE Amway ATMOSPHERE ® Air Purifier DID YOU KNOW? 1 Generally, people spend more than 90% of their time indoors. Environment Australia 2 Indoor Air pollution causes: asthma, lung cancer, sore throats, eye irritation, nausea, headaches, and a general feeling of discomfort. CSIRO 3 Polluted Air in the home and office is currently costing the nation $12 Billion a year in medical cost and lost productivity. CSIRO 4 25% of all children, 14% of adolescents and 10% of adults now have asthma. A 300% increase in 15 years. Asthma Foundation 5 Studies show that the air inside your home can be up to 10 times more contaminated than the air outside. Environment Protection Authority
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Product GuideAmway ATMOSPHERE® Air Purifier
did you know?1 Generally,peoplespendmorethan90%oftheirtimeindoors. Environment Australia
2 IndoorAirpollutioncauses:asthma,lungcancer,sorethroats,eyeirritation,nausea,headaches,andageneralfeelingofdiscomfort. CSIRO
3 PollutedAirinthehomeandofficeiscurrentlycostingthenation$12Billionayearinmedicalcostandlostproductivity. CSIRO
4 25%ofallchildren,14%ofadolescentsand10%ofadultsnowhaveasthma.A300%increasein15years. Asthma Foundation
5 Studiesshowthattheairinsideyourhomecanbeupto10timesmorecontaminatedthantheairoutside.Environment Protection Authority
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contents
technology that protects the ones you love, by protecting the air they breathe .................................................... 3
How the atmosPHere air Purifier works ..................................................................................................................... 3
why every household can benefit from an air purifier ............................................................................................... 4
How various types of air purifiers work ....................................................................................................................... 5
airborne contaminants reduced by the atmosPHere air Purifier ............................................................................ 6
top 10 questions to ask when buying an air purifier .................................................................................................. 7
top 10 reasons to choose the atmosPHere air Purifier ............................................................................................ 8
Performance characteristics of the atmosPHere air Purifier ................................................................................. 9
Questions about performance ................................................................................................................................... 10
convenience features of the atmosPHere air Purifier ........................................................................................... 11
How to merchandise the atmosPHere air Purifier and drive your business ......................................................... 12
competitive analysis ................................................................................................................................................... 13
tips when using the atmosphere air purifier system ................................................................................................ 14
sources of information on air pollution and clean air ............................................................................................. 16
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tecHnoloGy tHat Protects tHe ones you love, by ProtectinG tHe air tHey breatHeUntilnow,mostaircleanersdidnotefficientlyremovecontaminantsfromindoorair–leavingyourhomeandfamilyunprotectedagainstinvisible,airborneintrudersthatcancauseorheightentheseverityofexistingrespiratoryconditions.TheATMOSPHERE®AirPurifiercombinespowerfultechnologywithinnovativefeaturestoprotectyourfamily’swell-beingandimproveyourhome’senvironment.
clarus® Filtration
TheCLARUSfiltrationsystemfeaturesaHEPAfiltertoremoveparticlesassmallas0.009micronsthuseffectivelyremoving99.99%ofallairborneparticlessuchaspollen,bacteria,dustmites,virusesandsmoke.Italsofeaturesanactivatedcarbonfilterwithasurfacearealargeenoughtocover366footballfieldstoefficientlyremovehouseholdodours.
PureFlow®
Quietoperationisasimportanttothecomfortofyourhomeascleanair.TheuniquePUREFLOWsystemeliminatesexcessivefannoisebyoperatingonlywhenitisneeded.ItalsoreducesenergycoststoearnATMOSPHEREanEnergyStarrating.
intelli-sense®
INTELLI-SENSE has a built in particle sensor that detects contamination in the air and adjusts the filtration capacity accordingly. It works to protectyour home’s environment to continually achieve clean air.
turbo Power Whenyouwanttocleartheairofcookingorpetodours,smokeorothercontaminants,theTurboPowerfunctioncleanstheairina36squaremetreroomwithin30minutes.
How tHe atmosPHere air PuriFier worksTheATMOSPHEREAirPurifierisasystemthatfilterstheairinaroomandreducesthelevelofparticulates,odours,formaldehydeanddioxinwithinthatroom.
Itworksbycleaningtheroomairtoapointwherethecontaminantlevelstabilisestoanewreducedlevel.Forexample,inan86cubicmetreroom(36squaremetreswitha2.4metrehighceiling),an80percentparticulatereductionisreachedinabout30minutesatTurboPowerwhichhasacleanairdeliveryrateof7.1cubicmetresperminute.
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wHy every HouseHold can beneFit From an air PuriFiertHe Hidden danGersAirbornecontaminantscanconcentrateinthemostmeticulouslycleanedhomes.Thevastmajorityofairborneparticlesareinvisibletothenakedeye,givingmanypeopleafalsesenseofsecurityaboutthequalityoftheairinsidetheirhouse.
tHe solution to Poor indoor air QualityDoctorshavelongrecommendedairtreatmentsystemsforpeoplewhosufferfromallergiesorasthma.Today,though,astheprevalenceanddangerofindoorairpollutionbecomesbetterunderstood,it’sapparentthateveryhomecanbenefitfromanaircleaner.
HealtH Hazards oF Poor indoor air– Contributors to illness
Studiesshowthatindoorairpollution,evenatrelativelylowlevels,cancauseorcontributetoavarietyofhealthproblems,includingasthma,allergies,nausea,influenzaandchronicrespiratoryproblems.
– immediate and long term effeCtsInsomepeople,airbornecontaminantscauseanimmediatereaction–runnynose,wateryeyes,scratchythroat,chroniccough,headaches.Studiesalsoshowthatlong-termexposuretoairborneparticulatesmaydecreaselongevity.
most oF our lives are sPent indoorsTheaverageadultspendsatleast20hoursadayindoors—preciselywhereairqualityisoftenpoorest.Homemakers,childrenandseniorcitizenstypicallyspendevenlonger.
indoor air contaminantsAirinitspureformismainlycomposedof:
– Nitrogen– Oxygen
Catchabeamofsunlightjustrightandyoucanseehowmuchdustfloatsaroundinyourhouse.Nowconsiderthis:thosespecksofdustaregiantscomparedwiththemillionsofmicroscopicparticlesyoucan’tsee.
if indoor air came with a list of ingredients, here’s what you might read:
Thoughallofthesepollutantsaren’tnecessarilypresentintheair,airbornecontaminantscanconcentrateineventhecleanesthouses.
tHree reasons For Poor indoor air Quality: 1 airtight ConstruCtion
Theimpactofairpollutionismagnifiedintoday’senergyefficienthouses,whicharesowellinsulatedthatindoorairbecomesincreasinglystagnantandcontaminated.Theproblemwasfirstnotedinhighriseoffices—socalled‘sick’buildings—butitalsohasbecomeassociatedwithfamilyhomes,especiallythosebuiltafter1980.
2 laCk of ventilation
Beforethedaysofairconditioning,familieskeptmostoftheirwindowsopenthroughoutthewarmermonths.Now,windowsoftenremainclosedallyearround.Insomecases,openingwindowsmorefrequentlycanhelpdiluteindoorairpollution,butit’snotalwaysthebestoption.Inmanyurbanareas,outsideairisapoorsubstitutefortheairthat’salreadyinside.Inruralareas,openingwindowscouldintroduceunacceptablepollenconcentrationsifafamilymembersuffersfromallergies.
3 everyday life
Othersourcesofindoorairpollutionarejustpartofliving:chemicalsfromwallpaperandpaint,solventsfromdry-cleanedclothing,vapourfromhouseholdcleaners,dandruff,tracesubstancesfromcosmeticsandfibredustfromclothing.Petscanreleasehair,feathersandbacteria.Vacuumingstirsupdust.Virusesandbacteriacanbebroughtinbyfamilymembersandvisitors.
What’s in our air?
Nitrogen Mouldspores Dustmiteallergens
Oxygen Dust Smoke
Pollens Cigarettesmoke Asbestos
Viruses Formaldehyde Radondecayproducts
Bacteria Animaldander Volatileorganiccompounds
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How various tyPes oF air PuriFiers work Aircleanershavetwoprimarygoals—removingtinyparticlesandreducingodours.Sincenosinglefiltercandoboth,aircleanersoftencombinetwotypesoffilteringtechnology:
1 Particle filter2 odour filter
Bothgoalscanbeaccomplishedinvariousways.
Particulate removal metHods:Here’sanoverviewofthefourmostfrequentlyusedmethodsforremovingparticles:
1 meChaniCal filtration
Afanpushesairthroughafilter,whichtrapsairborneparticles.Thesystemworksquickly,andinitialperformanceissustainedforalongtime.Filtersarereplacedwhendirty.HEPAisaperformancestandardformechanicalfiltration.
2 eleCtrostatiC PreCiPitation
Afterreceivingapositiveelectricalchargefromionisingwires,particulatesareattractedtonegativelychargedplatesinaprecipitationcell.Workswellatfirst,butquicklybecomeslessefficientwithuse.Theprecipitationcellmustbecleanedfrequentlytosustainperformance.Electrostaticprecipitationmaygeneratelowlevelsofpotentiallyharmfulozone.
3 negative ionisation
Anelectricalchargecreatesnegativeionsthatclingtoincomingparticles.Afanblowsthechargedparticlesoutoftheunit,whicharethenattractedtopositivelychargedsurfacesintheroom.Operatingcostsarelow,butchargedparticlescansoilwallsandfurniture.Thesesystemsmayalsoproducelowlevelsofirritatingozone.
4 eleCtret filtration
Afanpullsairthroughanelectricallychargedfilterthatattractsandtrapsairborneparticles.Whenclean,thefilterisefficient,butperformancequicklydecreasesunlessit’sreplacedfrequently.
odour removal metHods:Aircleanermanufacturerstypicallyrelyononeoftwotechnologiesforremovingodours:
1 aCtivated Carbon
Odour-generatingparticlesaretrappedbytinyporesinacarbonfilter.Filtersmustbereplacedperiodically,butcanlastalongtimedependingontheamountandtypeofcarbonused.
2 ozone generator
Neutralisesairborneodoursbycreatingfairlyhighlevelsofozone.Veryeffectiveatodourremovalandrequiresnofilters.ThemajordisadvantageisthatOzoneitselfisasignificantaircontaminantthatcanleadtoirritationandhealthproblems
tHe best solution – used by tHe atmosPHere air PuriFier:TheATMOSPHEREAirPurifierusesHEPAratedmechanicalfiltrationforparticleremovalandacarbonfilterforodourreduction.Thiscombinationprovidesthebestbalanceofhighperformanceovertime,lowmaintenanceandefficientoperation.TheHEPAfilterismadefrompolypropylene,adurablepolymerfabricatedintoanextremelyfinemesh.
tHe atmosPHere air PuriFier Functions usinG tHree staGes:stage oneusesaprefiltertoremovelargeparticles,whichhelpstokeepthemainHEPAfilterfrombecomingrestricted.
stage twousesabetterthanHEPAparticlefilterofferingaveryeffectivemeansoftrappingmicro-particles.Thebenefitofthisfiltertechnologyistoprovideanextremelylonglifefilterwithhighparticulateremovalandlowmaintenance.Thefiltertechnologyalsoallowsahighairflow,whichreduceselectricalconsumptionandnoise.
stage threeemploysacarbonfiltertoreducegas-phaseodourmoleculesthroughtheuseofaspecialcombinationblendofchemicallyimpregnatedactivatedcoconutshellcarbons.Thiscarbonbothabsorbsandreactswiththemolecules,trappingthemaswellasconvertingsomeofthemoleculesintoharmlesssalts,gasesandwatervapour.Thefilteralsocontainstwocatalyststhathelpdestroyformaldehyde.
HePa FiltersQ:What is a hePa filter?
a:HEPA(highefficiencyparticulateair)filterswereoriginallydevelopedtotrapradioactivedustinatomicplants.Todaythey’recommonlyusedinmanufacturingcleanroomsandotherenvironmentswhereremovingvirtually100%ofairborneparticlesinonepassiscritical.
Q:does the atmosPhere air Purifier use a hePa filter?
a:Yes.TheHEPAfilterintheATMOSPHERE’Sfiltrationsystemeliminates99.99%ofallairborneparticlesthatpassthroughthefilter–effectivelyremovingpollen,bacteria,dustmites,viruses,smokeandimpuritiesassmallas0.009microns.
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airborne contaminants reduced by tHe atmosPHere air PuriFier allerGen 1 Tobaccosmoke
2 Dust
3 Catallergens
4 Cockroachallergens
5 Dogallergens
6 DustmiteAntigensDerpl&Derfl
7 Latex
8 Silkwormfragments
bacteria 9 Bacillussubtilisspores
10 Bordettellapertussis
11 Chlamydiapsittaci
12 Corynebacteriumdiptheriae
13 Francisellatularensis
14 Haemophilusinfluenzae
15 Klebsiellapnemoniae
16 Legionellapneumophila
17 Mycobacteriumtuberculosis
18 Pseudomonasaeruginosa
19 Staphylococcusepidermidis
20 Streptococcuspneumoniae
FunGal sPores21 Cladosporiumsphaerospermum
22 Absidia
23 Acremonium
24 Alternariaalternata
25 Aspergillus
26 Cornsmut
27 Exophiala
28 Histoplasmacapsulatum
29 Mucorplumbeus
30 Paecilomycesvariotii
31 Penicilliumchrysogenum
32 Pneumocystiscarinii
33 Rhodoturula
34 Saccharomycescerevisiae
35 Stachybotryschartarum
viruses36 Adenovirus
37 ColiphageMS2
38 Coronavirus(SARS)
39 Coxsackievirus
40 Hantaanvirus
41 InfluenzaAvirus
42 Measlesvirus
43 Mumpsvirus
44 ParvovirusB19
45 Reovirus
46 RespiratorySyncytialVirus
47 Rhinovirus
48 Rubellavirus
49 Varicella-zostervirus
50 Variola(Smallpox)
Pollen51 Arizonacedar
52 Arizonacypress
53 Baldcypress
54 Birch
55 Cedar
56 Cypress
57 Dandelion
58 Desertragweed
59 Elm
60 Falseragweed
61 Giantragweed
62 Goldenrod
63 Grass
64 Hazlenut
65 Hickory
66 Italiancypress
67 Japanesecedar
68 Liquidambar(gumtree)
69 Mugwort
70 Mulberry
71 Nettles
72 Orchardgrass
73 Papermulberry
74 Pollenfragments
75 Ragweed
76 Shortragweed
77 Slenderragweed
minerals78 ACFineRoadTestDust
79 Asbestos
cHemicals80 RadonDecayProducts
81 Formaldehyde
82 Dioxins
83 Dibenzofurans
84 Ozone
While the atmosPhere air Purifier can effectively reduce the potential airborne contaminants listed above, the ability of any cleaner to reduce airborne contaminants is limited to those airborne contaminants that pass through the system.
since the atmosPhere air Purifier is a room air cleaner, your exposure to these and other potential airborne contaminants, and their associated health risks will not be completely eliminated by the use of this product.
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toP 10 Questions to ask wHen buyinG an air PuriFier 1 does tHe PuriFier remove a HiGH PercentaGe
oF contaminants? Aircleanerscontinuallyrecirculatetheair,butan
effectivesystemshouldremoveahighpercentageofcontaminantswithjustonepass.InsistonaCleanAirDeliveryRate(CADR),ofatleast3cubicmetres(100cubicfeet)perminute.Thehigherthenumber,thebettertheperformance.TopCADRforATMOSPHEREis7.1cubicmetresperminuteatturbomode.
2 does tHe system reduce odours? Notallaircleanersremoveodours.Aircleanersmust
combinetwotypesoffilteringtechnologiestoremovebothcontaminantsandodour.TheATMOSPHERECLARUSfiltrationsystemusesacarbonfilterandaHEPAfiltertoremovebothodourandparticles.
3 is tHe aHam loGo disPlayed? TheAssociationofHomeApplianceManufacturers
(AHAM)developedtheCleanAirDeliveryRateasameansofevaluatingtheperformanceofaircleaners.Manysystems,includingtheATMOSPHEREAirPurifier,displaytheirAHAMCADRrating,makingiteasytocomparedifferentmodels.
4 is tHe system Quiet? Chancesare,thiscriterionwilldomorethananyother
tonarrowyourlistofcandidates.
Manytop-performingmodelsareunacceptablyloud.Aircleanersareoftenusedinbedroomsatnight—especiallywhenusedtoreduceairbornecontaminantsthatcouldcauseasthmaorallergies.Theuniquewhisper-quietPUREFLOWsysteminATMOSPHEREeliminatesexcessivefannoisebyoperatingonlywhenitisneeded.
5 is tHe system attractive? Anaircleanerisanappliance.Likeanyappliance,it
willbepartofyourhomeforalongtime.Lookforonethatwillblendintoyourdecor,notbecomethecentrepieceofyourroom.
6 How lonG will tHe Filters last? Lookforapurifierthatperformswellforalongtime
betweenfilterreplacements.Thinkyears,notmonths.TheATMOSPHEREodourfilterwilllastuptooneyear,andtheHEPAfilterwilllastuptofiveyearsdependingonusage,longerifusedonlyafewhoursaday.
7 does tHe PuriFier tell you wHen Filters need to be rePlaced?
It’seasytoforgettoreplacefiltersonschedule.Somepurifiers,likeATMOSPHERE,havebuilt-inmonitorsthatautomaticallysignalwhenit’stimetoreplacethefilters.Thisisoneofthemostusefulfeaturestolookfor.
8 is tHe PuriFier easy to oPerate? Examinethecontrolpad.Mostofthecontrolsshould
beself-explanatory.Ideally,youshouldbeabletoforgetthatanaircleanerisevenaround.Thatwon’thappenifyou’realwaysfiddlingwiththecontrols.TheATMOSPHEREINTELLI-SENSEtechnologygivesyouanautomaticone-touchmodethatmonitorsandprotectsthequalityofyourhome’senvironment–evenwhenyou’renotthere.ATMOSPHEREalsohasaneasytouseremotecontrol.
9 can tHe PuriFier be customised to my reQuirements?
Variablefansettingsandtheabilitytoprogramyoursystemsoitoperatesautomaticallyatpredeterminedtimesareamongthefeaturesthatmakeanaircleanereasiertolivewith.ATMOSPHEREfeaturesa12hourtimerandtheINTELLI-SENSEset-and-forgetoption.
10 How lonG is tHe warranty? Thewarrantyisoneofthebestindicationsofan
aircleaner’squality.Ifthemanufacturerdoesn’ttrustasystemreliabilityformorethanayear,whyshouldyou?TheATMOSPHEREwarrantyperiodisfortwoyears.
The ATMOSPHERE InTEllI-SEnSE technology gives you an automatic one-touch mode that monitors and protects the quality of your home’s environment – even when you’re not there.
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toP 10 reasons to cHoose tHe atmosPHere air PuriFier1 tHe riGHt balance oF Features ATMOSPHEREcombineshighperformance,quiet
operation,longfilterlife,reliabilityandconvenience.ThereisnocompetingairfiltersystemthatprovidestheallroundperformanceofATMOSPHERE.
2 removes virtually all Pollutants ATMOSPHEREClarusfiltration
systemremovesupto99.99%ofcontaminantslikesmoke,dust,pollenandover80othersthatpassthroughthefilter,manyofwhichmightpose
immediateorlong-termhealthhazards.
3 reduces odours ATMOSPHEREquicklyneutralisesunpleasant
householdodours,includingthosefromcooking,smoking,bodyperspirationandpets.
4 HiGH clean air delivery rate Inturbo Power modeATMOSPHERE
achievesaCleanAirDeliveryRate,orCADR,of7.1cubicmetresperminute,amongthehighestratingsforaircleanersofitstype.
5 Quiet oPeration TheuniqueATMOSPHEREPure
floWdesignmakesitquieterthancompetingmodelsofferingcomparableperformance.Itwon’tdisturbsleeporconversation.
6 intelli-sense intelli-sensetechnologygives
youautomaticone-touchmodethatmonitorsandprotectsthequalityofyourhome’senvironment–evenwhenyou’renotthere.
7 indePendent certiFication ATMOSPHEREiscertifiedfordust,smokeand
pollenremovalunderteststandardsdevelopedbytheAssociationofHomeApplianceManufacturers.Testingbythreeindependentlaboratoriesconfirmsitsabilitytoremove25additionalindoorcontaminants.ItcomplieswithAustralianElectricalSafetyStandards.
8 lonG Filter liFe ReplaceablefiltersusedbyATMOSPHERElast
longerthanthoseofmostcompetitorswithlittlelossofperformance.Long-lastingfiltersreducetheinconvenience—andexpense—offrequentfilterreplacements.TheATMOSPHEREindicateswhenfiltersneedtobechanged.
9 two-year warranty Inaproductcategoryinwhichoneyearwarranties
arecommon,theATMOSPHEREoffersatwo-yearwarranty,atestamenttoitsreliability.
10 exclusive amway desiGn ATMOSPHEREboastsseveralinnovationsdeveloped
byAmwayengineersduringathree-yeardesignandtestingprocess.
99.99%
7.1m3/min
number of hours used Per day
filter type: 24 hours 8 hours less than 5 hours
Particulate 1year 3years 5yearmaximum
Odour 4months 1year 1yearmaximum
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PerFormance cHaracteristics oF tHe atmosPHere air PuriFierPrinCiPal Claim number 1
IndependenttestsconfirmthattheATMOSPHEREAirPurifieriseffectiveatremovingdust,smoke,pollenand80additionalcontaminants.
indePendent CertifiCation
ATMOSPHEREhasbeencertifiedfortheremovalofdust,smokeandpollenbytheAssociationofHomeApplianceManufacturers(AHAM).Andtestsconductedbythreeindependentlaboratoriesverifythesystem’sabilitytoremoveover80otherindoorcontaminants.
What is aham?
TheAssociationofHomeApplianceManufacturers(AHAM)isaninternationallyrecognized,thirdpartyauthorityonhomeappliances.Wellover100appliancemanufacturersandrelatedcompaniesaremembersofAHAM.AHAMdevelopsobjectiveperformancestandardsbywhichavarietyofhomeappliances,includingaircleaners,canbeevaluated.
PrinCiPal Claim number 2
TheATMOSPHEREAirPurifierhasbeentestedtobeeffectiveatremovingcontaminantsrangingfrom0.009to30micronsinsize.
hoW big is a miCron?
Onemicronisonemillionthofametre.The0.009micronparticlestheATMOSPHEREAirPurifieriscapableofremovingareabout10,000timessmallerthanthediameterofastrandofhair.
PrinCiPal Claim number 3
TheATMOSPHEREAirPurifier’sparticlefiltermediaremovesupto99.99%ofairborneparticulatesthatpassthroughit.
Contaminants removed
Thethresholdofvisibilityis10microns,aboutthesizeoftinyparticlesofhouseholddust.Butthemosthazardousparticles,includingbacteria,virusesandcigarettesmoke,aremanytimessmaller.
PrinCiPal Claim number 4
Operatingattopspeed,theATMOSPHEREhasaCleanAirDeliveryRateof7.1cubicmetresperminute.
What does the Cadr mean?
CleanAirDeliveryRate,orCADR,istheprimaryperformancestandardofaircleaners.DevelopedbyAHAM,theratingisameasurementofhowmuchairasystemcanclean.
ThehighertheCADR,thefasteraunitclearstheairofpollutants,andthelargeraroomitcaneffectivelyclean.
Cadr ratings at eaCh sPeed.
ThefollowingtableshowstheCADRratingsoftheATMOSPHEREAirPurifierateachsetting.Inallcases,theratingsareamongthehighestonthemarketfortheaircleanersusingmechanicalfiltration.
PrinCiPal Claim number 5
TheATMOSPHEREisthequietestamongmodelsboastingacomparablelevelofperformance.
Quieter than the ComPetition.
Sayingthatanaircleanerremovescontaminantsislikesayingthatawashingmachinecleansclothes.Itsabilitytodososhouldbetakenforgranted.WhatsetsATMOSPHEREapartishowquietlyitworks.CompetingsystemswithcomparableCADRratesaretwiceasloudasATMOSPHEREratings.
sound levels at eaCh sPeed.
Atlowspeed,ATMOSPHEREisvirtuallyinaudible.Thefollowingtablecomparesthenoiselevelsgeneratedbythesystemwithothercommonsounds:
Why atmosPhere is so Quiet
Amway’spatenteddesignbringsairinthrougharelativelysmallopeninganddispersesitbackintotheroomthroughalargeone.Mostaircleanersdotheopposite,forcingahighvolumeofairthroughasmalloutlet,whichcausesnoisyoperationanduncomfortabledrafts.ATMOSPHEREisdesignedtoreduceairvelocityand,thus,noise.
Clean air delivery rate (Cadr)
Whisper 1.4cubicmetresperminute
Low 2.8cubicmetresperminute
Medium 4.2cubicmetresperminute
High 5.5cubicmetresperminute
Turbo 7.1cubicmetresperminute
mode deCibels ComParible to:
Low 34 Whisper
Medium 42 Cricketchirping
High 49 Quietoffice
Turbo 52 Quietoffice
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Questions about PerFormanceQ: hoW large a room Will the atmosPhere
Clean?
a:It’sdesignedformaximumperformanceinroomsupto36squaremetres.
Q should i use the Purifier With the WindoWs Closed or oPen?
a:Thesystemworksbestwhenthewindowsareclosedbecauseadditionalcontaminantswon’tbeintroducedfromoutside.
Q hoW muCh does the eleCtriCal system Cost to oPerate?
a:About1.6centsperdayonspeed1to7.2centsperdayonspeed3(basedon24hoursofoperationatnationalaverageelectricrateof14cents/kwh[kilowattsperhour]).Evenonturbospeed,thesystemuseslesspowerthana60wattlight-bulb.AnimportantpointtonoteisthoughreplacementfiltersusedbymanycompetingsystemsmayseemtobelessexpensivethanthoseusedbytheATMOSPHERE,theymayendupcostingmorebecausetheydon’tlastaslong.Long-lastingfiltersalsoreducetheinconvenienceoffrequentfilterchanges.
Q hoW muCh maintenanCe is reQuired?
a:Verylittle.Periodicreplacementoftheparticulateandcarbonfilterstakesonlyafewminutes.Thepre-filtershouldberinsedundertapwateronceamonth–again,aquickjob.That’saboutitformaintenance,unlessyoucountreplacingtheremotecontrolbatterieswhentheywearout.
Q is the atmosPhere effeCtive in a CommerCial environment?
a:Thesystemisidealforlightcommercialapplicationslike–Smalloffices–Smallgymnasiumsandlockerrooms–Waitingrooms—egdoctors,dental,veterinary–Barbershops
It’sNOTsuitableforfactoriesorareaswherecigarettesmokeiscontinuouslygenerated(likepubsandclubs).
Undersuchcircumstances,filterlifemaybeshortenedandthesystemmaynotperformadequately.
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convenience Features oF tHe atmosPHere air PuriFier
two-year warrantyReliabilityistheultimateconvenience.TheATMOSPHEREcomeswithatwo-yearwarranty,soyoucancountontrouble-freeoperation.Fewotheraircleanersonthemarketarewillingtobackuptheirreliabilitywithagenerouswarranty.
electronic Filter monitorYou’llneverforgetaboutreplacingafilter.Visualandaudibleindicatorsautomaticallyletyouknowwhenit’stime.
automatic Filter deliveryForevengreaterconvenience,youcanarrangetohavereplacementfiltersshippedtoyouonwhateverscheduleyoulike—useourDittoDelivery®!
You’llknowit’stimetoreplaceafilterwhenanewoneisdelivered.
turbo modeTurboprovidesmaximumcleaningpowerandisidealforremovingparticulatesandodoursaftercooking,vacuumingandget-togethers.Theone-touchfeaturecleansandrecirculatestheair,thenautomaticallyreturnstheunittoitsprevioussetting.Youalsocanrunturbomodecontinuously.
ProGrammable timerProgramthesystemtocleanforspecifiedtimes.Perhapsonlywhenyou’reawayfromhomeoratnightwhenyou’resleeping.Choosesettingsof2,4,8or12hours.Aftereachcleaningcycle,theunitsshutsoffautomatically.
PortableWeighinginatjust10.5kg,theATMOSPHEREislightenoughtocarryfromroomtoroomwhenit’snotmountedonawall.Featuringcordstorageandthreehandlesforeasycarrying,youcancleantheairanywhereinyourhouse.
remote controlOperateallfunctionseitherviaamicroprocessor-controlledpadontheunitorbyremotecontrolfromacrosstheroom.
multiPle sPeeds, includinG turboYoucancustomiseoperatingtoroomrequirementsorpersonaltastebychoosingfromfivefanspeeds.Turbospeedprovidesmaximumcleaningpowerandisidealforremovingparticulatesandodoursaftercooking,vacuumingandget-togethers.OrusetheINTELLI-SENSEset-and-forgetfeaturetoautomaticallycleanyourhome,evenwhereyou’renotthere.
unobtrusive aPPearanceAneutralcolourandstreamlinedprofileensurethatATMOSPHEREwillblendintoanydecor.Andunlikemanyaircleaners,there’snoneedtoplaceitinthecentreoftheroom.
Free tecHnical suPPortIfyoueverhaveanyquestionsaboutoperationorperformance,justcall:
australia: 1800 45 46 47 OR
new zealand: 0800 611 611FreeTechnicalSupportisavailableaslongasyouownyourATMOSPHEREAirPurifier.
90 day money back Guarantee.
100% 90 day satisFaction Guarantee.
TheATMOSPHEREAirPurifierputsyouincontrolofindoorairqualitywithanunmatchedcombinationoffeatures.Thoughcompetingsystemsoffersomeofthefollowingfeatures,onlyATMOSPHEREoffersthemall.
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How to mercHandise tHe atmosPHere air PuriFier and drive your businessa biG business builderTheATMOSPHEREAirPurifierpresentsanidealbusiness-buildingopportunity.
wHy is atmosPHere an ideal biG business builder?– big tiCket Pv/bv
SellingATMOSPHEREwillgiveyousignificantPV/BVandahandsomeprofitifsoldatsuggestedretail.Fewproductshaveasmuchpotentialtoinvigorateyourbusiness.
– enhanCe your rePutation
ATMOSPHEREisasophisticatedhigh-techproductthatcanincreaseyourcredibilityasaconsultantwhocanhelpimproveyourcustomers’qualityoflife.
Thelong-termperformanceofthesystemwillalsomakecustomersmorereceptivetootherAmwayproducts.
– rePeat sales
ATMOSPHEREhastwofiltersthatneedtobereplacedperiodically.
Notonlydoesthisgiveyouautomaticrepeatsales,italsopresentsanidealopportunitytocheckbackwithyourcustomersperiodicallyandidentifyotherproductneeds.
tHe time is riGHtWeliveinahealth-consciousage.Peopletodayareexercisingmore,eatingsmarterandsnappingupanyinformationtheycanfindaboutwaystolivelongerandbetter.
Consequently,itshouldn’ttakemuchtoconvincepeoplethatbreathingcleanairisimportant,especiallysinceindoorairpollutionconsistentlyranksasatopconsumerconcern.Mediareportsaboutsickbuildingsandairtighthomeshaveraisedawarenessofindoorairqualitytoo.
Insomecountries,salesofairfiltrationsystemsaregrowingbymorethan30%ayear.Acriticalassessmentofallthesetrendsresultsinoneconclusion:ATMOSPHEREishittingthemarketattheperfecttime.
toP ProsPectsAnyrelative,friend,acquaintanceorbusinessassociateisagoodcandidateforATMOSPHERE.Asthepublicbecomesbettereducatedaboutthedangersofcontamin-atedindoorair,consumerdemandshouldincrease.
Who could benefit from atmosPhere:
– Householdswithasmoker– Householdswithchildren– Householdswithpets– Familiesinwhichsomeonesuffersfromasthma– Familiesinwhichsomeonesuffersfromallergies– Peopleinurbanareas,whereautomobileemissionsand
industrialpollutantsarehigh
– Peopleinruralareas,wherepollencountsarehigh– Smalloffices– Smallgymnasiumsandlockerrooms– Children’sdaycarecentres– Waitingrooms–eg.doctors,dental,veterinary– Barbershops
overcominG objectionsmy home is Clean. Why do i need an air Purifier?
Airbornepollutantsandodourscanconcentrateineventhecleanesthomes.Manyofthemosthazardouspollutantsaretoosmalltobeseen.Consequently,eventhoughahouselooksclean,theairitcontainsmightnotbe.Thefactis,indooraircanbeupto10timesmorepollutedthanoutsideair.
my body’s natural filtering system is suffiCient to ensure that airborne Contaminants don’t do any real harm.
– IndoorAirpollutioncauses:asthma,lungcancer,sorethroats,eyeirritation,nausea,headaches,andageneralfeelingofdiscomfort.CSIRO
– 25%ofallchildren,14%ofadolescentsand10%ofadultsnowhaveasthma.A300%increasein15years.Asthma Foundation
Poorindoorairqualitycancontributetomanyhealthproblems,includingallergies,asthmaandavarietyofchronicdiseases.Herearesomekeystatistics:
– Generally,peoplespendmorethan90%oftheirtimeindoors.Enviromnent Australia
– PollutedAirinthehomeandofficeiscurrentlycostingthenation$12Billionayearinmedicalcostandlostproductivity.CSIRO
– Studiesshowthattheairinsideyourhomecanbeupto10timesmorecontaminatedthantheairoutside.Environment Protection Authority
atmosPhere seems larger than many other models on the market.
Smallerunitscan’tholdthelargeamountoffilteringmedianeededtoprovidethehighperformanceandlongfilterlifeofATMOSPHERE.Thepurifier’spatenteddesign–whichdelivershighair-flowatalownoiselevel–alsorequiresmorespacethandesignsusedbymanycompetingunits.
atmosPhere is too exPensive.
Consideroverallcostwhencomparingdifferentsystems.Withitslowoperatingcostandlongfilterlife,theATMOSPHEREAirPurifierisveryeconomicaltoownoveritslifespan.Besides,noothersystemcanmatchitsbalanceofperformance,convenience,anduniquefeatures.
Takeintoaccountthe2-yearwarrantyofferedbytheATMOSPHEREAirPurifierandtheinitialpriceadvantageofcompetingmodelsbecomesevenlessattractive.Easyinstallmentpaymentplansmakeitevenmoreaffordable.
Page 1�
comPetitive analysisAtmosphere
® v
s t
he C
ompetit
ion
ATM
OSPH
ER
E b
eats
the
com
petit
ion
in e
ffici
ency
, pow
er, a
nd e
ffec
tiven
ess.
atmo
sPHe
re a
ir P
uriF
ier
amw
ay a
ats
nikk
en k
saP
1000
Po
wer
5tH
e sH
arPe
r im
aGe†
ioni
c br
eeze
† GP
s173
0***
Puri
Fica
tion
sys
tem
Filte
r ty
pes
Thre
e fil
ter
syst
em: p
refil
ter,
HEPA
, car
bon
with
cat
alys
tTh
ree
filte
r sy
stem
: pre
filte
r, H
EPA
typ
e,
carb
on
Pre
filte
r, ph
otoc
atal
ytic
, car
bon,
na
noco
pper
, HEPA
sys
tem
, neg
ativ
e io
n ge
nera
tor.
No
filte
rs: u
ltrav
iole
t lig
ht, i
oniz
er
HEPA
filte
r si
ze�.�
�m
��.0
m�
1.�
�m
�N
/A
Car
bon
filte
r si
ze���� g
ram
s*1�00 g
ram
s�0 g
ram
s*N
/A
Filte
r lif
ePre
filte
r: r
emov
able
for
cle
anin
g
HEPA
: 1 t
o � y
ears
*
Car
bon:
� m
onth
s to
1 y
ear
Pre
filte
r: r
emov
able
for
cle
anin
g
HEPA
: 1 t
o � y
ears
Car
bon:
� m
onth
s to
1 y
ear
All
filte
rs e
very
� y
ears
N/A
. Bla
des
need
cle
anin
g at
leas
t ev
ery
two
wee
ks.
clea
ninG
Pow
erPar
ticle
rem
oval
Rem
oves
up
to �
�.�
�%
of
airb
orne
par
ticle
s as
sm
all
as 0
.00� m
icro
ns. F
or e
xam
ple
polle
n, d
ust,
tob
acco
sm
oke,
viru
ses,
mol
d fu
ngi,
dust
mite
s, a
sbes
tos,
ra
don
deca
y pr
oduc
ts
Rem
oves
up
to �
�.�
�%
of
airb
orne
pa
rtic
les
as s
mal
l as
0.0
1m
icro
ns. F
or
exam
ple
polle
n, d
ust,
tob
acco
sm
oke,
vi
ruse
s, m
old
fung
i, du
st m
ites,
asb
esto
s,
rado
n de
cay
prod
ucts
Rem
oves
up
to �
�.�
�%
of
airb
orne
pa
rtic
les
as s
mal
l as
0.�
mic
rons
. Thu
s it
wou
ld n
ot r
emov
e vi
ruse
s. C
harg
ed p
artic
les
from
ion
gene
rato
r ar
e re
leas
ed in
to t
he
room
, soi
ling
surf
aces
.
Rem
oves
up
to �
�%
of
airb
orne
par
ticle
s.
Cha
rged
par
ticle
s fr
om io
n ge
nera
tor
are
rele
ased
into
the
roo
m, s
oilin
g su
rfac
es.
Odo
ur rem
oval
Red
uces
pet
odo
urs,
coo
king
sm
ells
and
tob
acco
sm
ells
Red
uces
pet
odo
urs,
coo
king
sm
ells
and
to
bacc
o sm
ells
Deo
doris
es a
irR
educ
es s
ome
odou
rs.
For
mal
dehy
de rem
oval
��.�
0%
1�.�
0%
Info
rmat
ion
not
avai
labl
e–
Max
imum
cle
an a
ir
deliv
ery
rate
(CAD
R)
�.1
cub
ic m
etre
s/m
in**
�.�
cub
ic m
etre
s/m
in�.�
cub
ic m
etre
s/m
in0.�
cub
ic m
etre
s/m
in
Max
imum
roo
m s
ize
�� s
quar
e m
etre
s��.�
squ
are
met
res
�� s
quar
e m
etre
s�.�
squ
are
met
res
Feat
ures
Rem
ote
cont
rol
Yes
Yes
No
No
Bui
lt in
par
ticle
sen
sor
Yes
No
Yes
No
Aut
omat
ic fan
spe
ed
linke
d to
par
ticle
sen
sor
Yes
No
No
No
Tim
erYe
sYe
sYe
sN
o
Spe
ed s
ettin
gs�
��
�
Filt
er li
fe in
dica
tor
Yes
Yes
Yes
N/A
AH
AM
cer
tified
Yes
Yes
No
No
Ene
rgy
use
Ene
rgy
Sta
r ra
ted
––
N/A
Ene
rgy
use
(wat
ts)
��.�
(m
ax)
/ �.�
(m
in)
110 (
max
) / 1
� (
min
)��.�
(m
ax)
/ �.�
(m
in)
N/A
*
HEPA
filte
r life
dep
ends
on
cont
amin
ant l
evel
in th
e ro
om. M
ost w
ill la
st o
ne to
five
year
s de
pend
ing
on u
se.
** F
or b
est e
ffici
ency
and
effe
ctiv
enes
s, C
ADR
and
Air F
low
shou
ld b
e eq
ual.
ATM
OSPH
ERE
mai
ntai
ns t
he 7
.1 c
ubic
met
res
per
min
ute
CADR
whi
le o
ther
s dr
op d
epen
ding
on
pollu
tant
.
*** P
rodu
ct n
ot a
vaila
ble
in A
ustra
lia o
r New
Zea
land
. Use
for c
ompa
ritiv
e us
es o
nly.
Popu
lar
over
seas
bra
nd.
† Tr
adem
arks
: The
Sha
rper
Imag
e an
d Io
nic
Bree
ze (S
harp
er Im
age
Corp
., Sa
n Fr
anci
sco,
Ca
lif.).
Whi
le th
e AT
MOS
PHER
E Ai
r Pur
ifier
can
effe
ctiv
ely r
educ
e th
e po
tent
ial
airb
orne
con
tam
inan
ts li
sted
abo
ve,
the
abili
ty o
f any
air
clea
ner t
o re
duce
airb
orne
con
tam
inan
ts is
lim
ited
to th
ose
airb
orne
con
tam
inan
ts th
at
pass
thro
ugh
the s
yste
m. S
ince
the A
TMOS
PHER
E Ai
r Pur
ifier
is a
room
air
clea
ner,
your
expo
sure
to th
ese a
nd
othe
r pot
entia
l airb
orne
con
tam
inan
ts, a
nd th
eir a
ssoc
iate
d he
alth
risk
s, w
ill n
ot b
e co
mpl
etel
y elim
inat
ed
by th
e us
e of
this
pro
duct
.
Page 1�
tiPs wHen usinG tHe atmosPHere air PuriFier system1 CleanthePre-filteratthebackoftheATMOSPHEREAirPurifieronceamonth.VacuumorwashwithLOCMulti-Purpose
andwater.Afterwashing,drythepre-filterfor4-5hoursbeforere-installingatthebackoftheATMOSPHEREAirPurifier.
2 ThelifeoftheodourfiltermaybereducedifusingtheATMOSPHEREAirPurifierwheretherearecontinuousintenseandstrongodours.Example:whencooking,itisnotrecommendedtohavetheATMOSPHEREAirPurifierinthekitchenasthiswillreducethecapacityofthecarbonandpotentiallyaffectthelifeofthecarbonfilter.
3 WhentheenvironmentorplaceofuseoftheATMOSPHEREAirPurifierischanged,itispossiblethattheATMOSPHEREAirPurifiermayexpelodourswhichwereintensivelypresentinthepreviousenvironment–iemovingtheATMOSPHEREAirPurifierfromsmokershometononsmokershomemaynecessitateboththeparticulateandodourfiltersbereplaced.
4 WhentravelingwiththeATMOSPHEREAirPurifierortransportingtheATMOSPHEREAirPurifier,itisrecommendedthattheodourfilterbehandledwithcare.Asuggestionistocovertheodourfilterwithaplasticbag.
use oF tHe atmosPHere air PuriFier in nail salons and otHer environments containinG volatile orGanic comPounds (vocs)TheATMOSPHEREAirPurifierdoesnotreduceodoursfromchemicalsandsolvents,knownasVolatileOrganicCompounds(VOCs).ItisimportanttorememberthatthisisonlyofconcerninveryspecificenvironmentwhereVOCsarefoundinhighconcentrationssuchasinnailsalonsandothercommercialpremiseswherechemicalsofcertaintypesareused.
sPeciFications For tHe amway atmosPHere air treatment system
model
e2526a air treatment system VS/QO101076 (containsOdourandParticulateFilter)
replacement filters:
e2527a odour filter
e2528a Particulate filter
VS/QO101077
VS/QO101078
Warranty 2years
room size Maximum 36squaremetres
Carbon filter life 24hours/day:
8hours/day:
Maximum:
4months
1year
1year
(WheretheATMOSPHEREAirPurifierisrunninginanareawhichisconstantlyfilledwithintense/strongodours–thefilterlifemaybereduced)
Particulate filter life 24hours/day:
8hours/day:
Maximum:
1year
3years
5years
Clean air delivery rate (Cadr) Low:
Medium:
High:
Turbo:
2.8cubicmetresperminute
4.2cubicmetresperminute
5.5cubicmetresperminute
7.1cubicmetresperminute
rate voltage AC240(50/60Hz)
electrical Cord 3metres
external dimensions 38.1widex27.9deepx87.6high
Weight 10.5kg
electrical Power Consumption AveragepowerconsumptionisbasedonEnergyAustralia–domesticlight/power14centskw/hour.Speed3=7.2centsperday
Page 1�
Page 1�
sources oF inFormation on air Pollution and clean air
–EnvironmentReport:‘Air Toxics and Indoor Air Quality in Australia’ 2001
–CleanAirSocietyofAustraliaandNewZealand:‘Indoor Air Quality in Australia and New Zealand’ 2002
–‘ Air Pollution Indoors’18th October 2002, Sydney Morning Herald, the Melbourne Age, The West Australian
–‘ Inside story enough to make you ill’2nd September 2002, The Melbourne Age
http://www.whs.qld.gov.au/guide/gde21.pdf
ATMOSPHEREAIRPURIFIERPRODUCTGUIDEVS/QS-101076
©Copyright2006Amway
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