Product Development - Intensification strategies Corporate Level Strategies
Product development - intensification strategies - corporate level strategies - Manu Melwin Joy
Aug 15, 2015
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Product Development - Intensification strategies
Corporate Level Strategies
Prepared By
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Manu Melwin JoyAssistant Professor
Ilahia School of Management Studies
Kerala, India.Phone – 9744551114
Mail – [email protected]
Intensification strategies
Product Development
• Product development
involves creating new
products to serve
existing markets.
Examples of Product Development
• In the 1940s, for example,
Disney expanded its offerings
within the film business by
going beyond cartoons and
creating movie featuring real
actors.
Examples of Product Development
• Coca-Cola and Pepsi regularly
introduce new varieties—such
as Coke Zero and Pepsi Cherry
Vanilla—in an attempt to take
market share from each other
and from their smaller rivals.
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