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Product development - From Idea to Reality - VYE Leader Talk

Jun 25, 2015




Product development - From Idea to Reality - Viet Youth Entrepreneur Bootcamp Leader Talk.
Sharing to help VYE Boot-camper solidify their ideas and prepare for better pitch.

  • 1. Product development process for Technological Start-ups 1st step to bring your idea closer to reality @buihaian

2. Who am I? Bui Hai An, Andy Co-founder & Connector at Silicon Straits Saigon Building Products and Developing People. 3. A Product Development Lab We build products (MVP, Prototype) for our clients and ourselves for both web and mobile apps. 1+ year - 20 client products & 12 internal products 4. You have a cool idea. Great! ! ! ! Now whats next? 5. Lets check! Who is your customer? Who is your consumer (user)? How does your product make their life better? What is the most important key feature that make your product stand out? Is there a similar product out there? 6. If you are still unsure, step back and think hard about it! 7. Lets create some User Stories! 8. User Stories User stories are short, simple descriptions of a feature told from the perspective of the person who desires the new capability, usually a user or customer of the system. Source: 9. User Stories As a , I want so that . 10. Example As a student, I want to nd my grades online so that I dont have to wait until the next day to know whether I passed. As a book shopper, I want to read reviews of a selected book to help me decide whether to buy it. As a job seeker, I want to search for a job, so I can advance my career. As a reader, I want to easily jump to bookmark a paragraph while reading, so I can refer back later. 11. Why User Stories? Break down your product into smaller parts. Understand clearly each of your features. Describe how your product will work in the voice of the users, instead of a big broad idea. Prioritise your features. Not all features are needed to be build immediately. 12. Using Sticky note (Post-it) 13. Using Trello 14. Rules As simple as possible. (for dummy) Break it down. Who - What - How - Why 15. Working with User Stories Discuss hard and well on each Story. Prioritise! Sort them, rank them. Arrange into To-Do, Doing, Done. Best use with Trello (has comments, attachment). 16. Lets talk MVP Minimum Viable Product 17. "The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort. Source: - Eric Rise 18. Feedback Loop Source: 19. What is even before the MVP? 20. Wireframe A wireframe is a visual guide that portrays how a page or screen of a application or system may look. Can be very sketchy or a very polished looking. Can be a few important pages/screen, or almost everything. 21. The structure of a page or screen The layout of content Functionality available Calls to action User interface elements Graphic design touches How it gonna works Source: 22. Why wire-framing? To quickly get ideas down on paper for soliciting feedback. To communicate the specication of a system or website to team-member, advisor, investor and customers. To see limitation of your ideas. Its a picture paints a thousand words. 23. Quick learning guide guide-to-wireframing--webdesign-7399 development-projects 24. Tools Balsamiq (trial 7 days) - desktop app UX Pin (trial 30 days) - online web-based MockingBird (Free plan for 10 pages) - online web-based Adobe Photoshop, Illustrator Pen & Paper! 25. Tools Demonstration 26. Choose your approach Wireframe will help you to decide the Technology Stack, or what will make of your product. Technology Stack can be changed later. MVP may need a different approach. Now decide your approach: pre-built tool, in-house, outsource, each come with trade-offs. 27. Technical Challenges What are they? Be honest. Face them. Is any one of them a deal-breaker? 28. Asking for help Seek for advisor/mentor. Consult early. Dont hide, dont lie. 29. Create User Stories Plan your MVP Wire-framing Start building your MVP Know why you build Know how you build Know what you build The fun begins! Feedback Feedback Feedback 30. Product Development Rules Theres always a Product Owner. Communication is the most important. Release early, release often. Focus on learning. Always be testing. Customers are your best friends (trust them), especially the rst few and the most annoying one. Studying your competitor is a great way to learn too. 31. Source: 32. Thank You!