[Product Design] WSOD March 2014

Seed of Destruction

High Level Design Document

WHYWINTERFLAME ?

An international

award-winning music studio

THE BIGGESTfantasy series in Indonesia

A visionary indie game studio

EPIC COLLABORATION

AUG 2014IGS, Jakarta“Most Promising Game” (Game Developer Award 2014)

SEP 2014TGS, Tokyo

NOV 2014NOVEL : Winterflame• published nation-wide• 4.03/5.00 stars (Goodreads.com, July

2015)• 58 ratings, 34 reviews• 2 awards: • “Cover of the Year”• “Best Fantasy Fiction Indonesia”  (PNFI's Choice Book Award 2014)

MAR 2015GDC, San Fransisco

APR 2015KICKSTARTER• 38 Days• 606 Backers• $ 70,832 CAD

MAY 2015GREENLIGHT• Greenlit in 7 Days• 62% YES, • 7% ASK ME LATER

MAY 2015Casual Connect, Singapore NOV, 2015

IGS, Bandung“Most Promising Game” (Game Developer Award 2015)

OCT, 2016WTOS PART 1 Beta Release

MAR 2016WSOD ANNOUNCEMENTGDC, San Fransisco

OCT, 2016WSOD BETA Beta Release

MILESTONES

2014 2015 2016

Kickstarter is the most popular crowdfunding platform, through which numerous video games have been funded.• Pledged the highest amount of money

among projects from Indonesia (and successfully funded)

• Promoted by creators of Bloodstained a.k.a. creators of Castlevania series

Steam is the hottest internet-based digital distribution platform with over 4,500 games and 125 million active users. Upcoming games are voted by users in Greenlight.• Greenlit (approved) in 7 Days, fastest

among applications from Indonesia• 62% YES, 7% ASK ME LATER

WINTERFLAME KICKSTARTER & GREENLIT

Seed of Destruction

LET THE SAGA BEGIN

NOV 2014 OCT 2016 MARCH 2017Best Selling

NovelPuzzle- Adventure PC Game Fantasy Mobile RPG

WORLD DESIGN

CONCEPT DESIGN

INGAME SCREENSHOT

INGAME SCREENSHOT

SUMMARY OF APPROVAL POINTS

Total Development Cost: USD XXX

Cost Breakdown:Internal Labor Cost: USD 462,000Outsourcing: USD 75,000Testing Fee: USD 42,000

Development Schedule:28 March 2016- Start Pre-Production18 May 2016- Battle Prototype22 June 2016- All Features Accessible23 Nov 2016- Alpha10 Jan 2017- Closed Beta1 Mar 2017- Open Beta (GDC announce)End of Mar 2017- Release

**details and requirements for deliverables, please refer to next slide

DEVELOPMENT SCHEDULE AND DELIVERABLESDev Stage Due Date Technical Deliverables Content Deliverables AssumptionsPreparation 13 April 2016 • Server Setup

• Battle System Prototype• Technical Documentation• Server Flow

• Main Plot Synopsis • Game Name and Logo• Signature Art Asset• Essential Characters Bible• Asset Development Plan

GDD and TDD received by AoC latest at 22 March 2016

Pre-Production 18 May 2016 • First-Playable• Draft UX/UI

• Battle System Prototype• Factions Identity• Character Bible & Monster Bible

Source code received by AoC latest 28 March 2016

Production 22 June 2016 • Game Demo• All features without PVP

• Character Balance Sheet• Monster Balance Sheet

10 Aug 2016 • PVP Battle Playable • Chapter 1-2 content + cut-scenes• Daily quests content (3 types) • Side Story (related to chapter 1-2)• Prolog Cinematic

**please refer to naming convention slides

14 Sept 2016 • Guild Full Feature • Chapter 3-4 content + cut-scenes• Side Story (related to chapter 3-4)

19 Oct 2016 • Server CMS • Chapter 5-6 content + cut-scenes• Side Story (related to chapter 5-6)• Daily Dungeons (7 types)• Character quests (related to Daily

Dungeons developed)23 Nov 2016 Alpha Version Alpha10 Jan 2017 Closed Beta Version Closed Beta1 March 2017 Open Beta Version Open Beta

Release End March 2017

Gold Version

CONTENT SUMMARYTitle Winterflame- Seed of DestructionGenre Fantasy Mobile RPGPlatform Apple

Target OS: iOS 6.0 and upDevice: iPhone 4- iPhone 6S

iPad 2AndroidTarget OS: Android 4.1 and upMinimum Requirements

Memory RAM 512MBSpace 1024MB

Language:

Primary: EnglishSecondary: Bahasa Indonesia

File Size 100 MB initial + additional download required

Pricing Freemium (Free-to-Play with in-game purchases)

PROJECT ORGANIZATIONAL CHARTAnton Budiono

Producer

Vito Budiman Jr.Lead Designer

Eric AdiwibowoScript Writer

Michael ElwinQA Manager

QA Team

Burhan DewantaraTechnical Director

Erick TheodorusClient Lead Programmer

Kevin ChandraServer Programmer

Staven AndersenArt Director

Robert TanUX/UI Artist

Yohan PowerConcept Artist

Herwin Arkiando3D Artist

Alexander ReiAnimator

PROJECT TEAM LEADSAnton BudionoProducer“Winterflame is a masterpiece, it’s a game of senses”

Indra GunawanCEO of Artoncode“Winterflame is a masterpiece, it’s a game of senses”

Mike RaznickMusic ComposerA highly versatile, award-winning composer whose music has been heard by millions of people across the globe.

Richard LudlowAudio Director of HexanyRichard has credis on AAA games, Blockbuster films, and regularly lectures on the topic of game audio.

Juan CortezComposer of HexanyJuan’s unique and highly creative approach to music and sound makes him an invaluable asset. He was worked with some of the biggest names in electronic music.

Matthew EarlSound Designer of HexanyWith roots in the metal and rock idioms, Matthew’s talents complemented the rest of Hexany’s team perfectly.

Andy ForsbergMusic Director of HexanyAndy has credits on numerous feature films, TV series, advertisements, and games.

Ami RadityaCreator of VandariaHe co-founded one of the first game magazines in Indonesia. He create Vandaria since early 2000.

Marlin SugamaCreative Director“Winterflame is a masterpiece, it’s a game of senses”

Staven AndersenArt Director12 years of experiences with various concept. His previous game Loondon, is praised for its dark yet enchanting appeal.

Vito Budiman Jr.Lead Game DesignerWinner of best Microsoft Apps and

NAMING CONVENTION

NAMING CONVENTIONORIGINAL TERMS USE TERMS DEFINITIONSChapter Chapter A section of the storyCharacters Characters In-game animated avatar (chibi version)Character Cards Cards 2D still illustration of the characters with rarity Rarity Rarity Scarcity and power level of a card (SSR, SR, R, N)Quest Quest In-game mission player can follow to get rewards (9 types of quests)Battle Battle In-game animated representation of player VS enemiesFormation Formation In-battle character placement formatsBattle Wave Battle Wave Sequence of enemy formation groups that player has to fight in a battle (up

to 3 waves/battle)Main Story Quest Main Story Quest Primary story line quest player has to follow to progressSide Story Quest Side Story Quest Extra mission, reward: Golden KeyKnight Story Quest Character Quest Character story quest to find out more about a character, reward: Blue StoneEvent Quest Event Quest Parent title for extra quest category, contains (Daily, Challenge, Exp, Gold,

Eps)

Daily Dungeon Quest Daily Quest Daily quest, reward: change dailyChallenge Quest Challenge Quest Quest with high-difficulty enemies, presented every (time) ???, reward: Magic

StoneExp. Material Quest Exp.Quest Quest to get experience point fodder for characters, required Golden Key to

enter, reward: Exp. FodderGold Quest Gold Quest Quest to get gold, required Golden Key to enter, reward: GoldEpisode Card Quest Memory Quest Quest to get gold, required Golden Key to enter, reward: Memory Fragment

NAMING CONVENTIONORIGINAL TERMS USE TERMS DEFINITIONSGacha A randomize system to get characters (standard and premium)SSR, SR, R, N Card rarity level (Super Super Rare, Super Rare, Rare, Normal)Rewards Beneficial results player’s get from completing quests Player Exp. Player’s progression markerGoldMagic Stone Currency to open premium gachaKnight Point Currency to open standard gachaRare Gacha Premium Gacha Gacha package containing R, SR, SSRNormal Gacha Standard Gacha Gacha package containing N, R, SR cardsGacha PoolGacha Package Package containing cards (eq: free gacha package = 2 cards)Blue Stone Currency to limit break characterLimit Break Activity to increase a character’s maximum level capMaximum Level Cap Highest level a card can upgrade to (??? Different rarity – different cap???)Character Exp. Progress points for each character, which can only be increased by using

combine materials, exp. fodder, same character card, memory fragment, skill up card

Strengthening Koo Exp. Fodder Item use to increase character exp.

NAMING CONVENTIONORIGINAL TERMS USE TERMS DEFINITIONSSkill up Card Skill Cards Cards to increase a character skillSkill Card’s special move that can give advantage to group or disadvantage to

enemies which has to be manually activated in the battle when the skill meter gauge is full

Ability Equip-able in-battle passive bonus for characters Up to two-slots. Material Parent title for types of material.General Material Drop items gained from quest; can be used to increased card’s exp.Awakening Material Drop item gained from Exp. Quest, can be used to awakening cards Awakening Rebirth When player get the same card and then combine the new one with existing

one, with the result Ability Material Drop item gained from ???; can be used to craft ability and increase ability

levelOrb ??? ???Episode Level Card Memory Fragment Cards gained from Memory Quest, can be used to open Character Quest, AP (Action Point) Counters for player remaining available actions Actions Player taking questCharacter Slot ??? ???Golden Key Item used to open various quests BP (Battle Points) Influence Point represents the maximum size of player’s army (for PVP)

GAME EXPLANATION

GAME CONCEPTTAGLINE:• Localized version of “Hortensia Saga,” a number one grossing Sega

Android game with raising popularity• Free-to-play mobile RPG with Expansive Fantasy Plot

SUMMARY:• Winterflame- Seed of Destruction is a story-driven game, with all the mechanic

designed to enhance player’s immersive experience in fantasy world of Vandaria.• By following the main character’s story quest, player will unlock variety of playable

and non-playable characters, which will enrich the content of the game. • Each playable character has background story in the form of side-quest, which

player can complete and gain bonus rewards from. • The battle system is presented in a grid isometric view, filled with player’s animated

characters battling hordes of enemies that come in 5 waves. • Player can strategize by; buying and choosing the most optimal formation, then

drafting their characters, and deploying them to the most effective position to win the battle

• All playable characters are also presented in digital cards that player can collect.

GAME CONCEPTPVP System:• More advance player can create or join a guild, and engage in challenging battle

against other guild• Guilds can be strengthen by contributing more money to the guild home-town.

Upgraded hometowns gives variety of in-battle benefits for the guild. • For each guild battle, player can draft 10 (ten) characters he/she wants to use in battle.

In-Apps Purchases:• Free-to-play• Paid items: materials

Referral System:• Join game invitation• Guild invite

BASIC CYCLE• Three types of cycle for each player’s development stage: early, middle

and advanceEarly Stage- Main Quests

Middle Stage- Side Quests

Advance Stage- PVP

MAIN QUEST

REWARDS UNLOCK

QUEST

SIDE QUESTS

REWARDS

COLLECTCHARACTER CARDS

LEVEL UP

GACHA

GET POWERFU

L ITEM

IMPROVE CHARACT

ER

CREATE/JOIN

GUILD

GATHERGUILD MATE

BATTLE OTHER GUILD

GET REWARD

S

STRENGHTEN GUILD

IMPROVE CHARACT

ER

QUESTS• Quest contain battles, each battle contains up to 3 (three) waves of enemies• There are 9 (nine) types of quest player can grind, in single player mode

1. MAIN QUEST

4. EVENT QUEST

6. CHALLENGE

QUEST

7.EXP.QUEST

8. GOLDQUEST

PVP

unlocked

3. CHARACTER

QUEST

daily

5. DAILY QUEST

unlocked

9. MEMORYQUEST

2. SIDE STORY QUEST

BATTLES- DETAILED POINTS

Characters turn for action, define by speed status, and passive bonuses. Higher rarity are more beneficial in battles

Character’s HP and Skill gauge bar.• Character die when

the HP bar is empty. • Skill can manually

be activated by player, to cast special move from each character- when the skill gauge bar is full.

Each battle contains up to few wave of enemies Player can set up

strategy prior to battle by choosing which characters to bring to battle

PLAYER/ CHARACTERS• Player does not have representative avatar in the game, and act as army

commander, controlling characters and build an army to battle other players• Army contains of characters, represented with cards and animated avatar in

the game

PLAYER

RANKACTION POINTS

INFLUENCE

Higher AP = more in-game action player can do

Higher Influence = stronger army

CHARACTERS

RARITY

N R SR SSR

Appearance does not change among rarity

LEVEL REBIRTH TYPES & ATTACK

Higher level character has better status

HPAttackDefendSpeed

SWORDS LANCE AXE RANGER

When player get a same card with

his/her existing card

CHARACTERSTATUS

ART ASSETS

CHARACTERS- WINTERFLAME STYLE

UI DEVELOPMENT- MAIN SCREEN

UI DEVELOPMENT- BATTLE

UI DEVELOPMENT- CARD PROFILE

UI DEVELOPMENT- GACHA

LOCATION / ENVIRONMENT

LOCATION / ENVIRONMENT

LOCATION / ENVIRONMENT

GAME FLOWCHARTS

GAME FLOWCHART

M = monetization

M

M

M

M

GAME FLOWCHART

M = monetization

M

M

M

M

Want to know the main story!

Want to know more of the story behind the world!Want to collect Golden Key for other quest!

Want to know more about the character!Want Blue Stones for Limit Break!

Want to collect powerful items from daily quest!

Want more challenge!Want to collect Magic Stone

Want to collect Exp Fodder!

Want more gold!

Want more Episode Level Cards!

Want more gacha quickly!Want to refill AP!Want more character slots!

Want more powerful characters!

Make my favorite character more powerful!

Make more powerful material!

Make more ability!

Make myself able to do more quest!Make myself able to play with more powerful character!

Want to collect powerful items!Want to defeat other guilds!

QUEST AND BATTLE FLOWCHART

M

M

M = monetization

QUEST AND BATTLE FLOWCHART

M = monetization

M

M

QUEST AND BATTLE FLOWCHART

M = monetization

M

M

Want my guild to win!Want to score more points for personal rewards!Want to create more chains of attacks!

Want to defend my guild from attackers!

Want to recover my characters health point!

Want to use special tactics to help my guild!

Want to restore my BP to get back into the fight again!

Want more knight medals!

IN-APP PURCHASESThe more gems players purchase, the better their in-game status becomes

IN-APP PURCHASESMagic Stones (Paid Currency)

Magic stones can be used to restore your APOr Increase unit box size by 5

0.99 to Buy 1 Magic Stones get 1 for free for the 1st time3.99 to Buy 4 Magic Stones get 1 for free7.99 to Buy 8 Magic Stones get 5 for free14.99 To Buy 15 Magic Stones get 11 for free24.99 To Buy 25 Magic Stones get 20 for free39.99 To Buy 40 Magic Stones get 35 for free69.99 To Buy 70 Magic Stones get 66 for free

Some of the package have limitation. Player only can buy it once per day

IN-APP PURCHASESUses of Magic Stone (Gatcha)

• The Normal Gacha and Paid Gacha can both be used for some price

• The best results from the Premium Gacha are SSR card. The best result on the Normal Gacha are SR card

The Premium Gacha will (using Magic Stones) When using the Premium Gacha 10 times in one go, one cards is guaranteed to be SR

Premium Gatcha Normal Gatcha

Normal gacha sometimes give you a free cardNormal Gacha use “knight point “currencyThere will be another tap. Event Gacha depend on episode and time

Both the Normal/Premium Gacha will give the player character cards

MARKETINGPLAN

TARGET AUDIENCE

“Magnificent & Rich story in your mobile RPG experience”

• In the efforts to create games designed for the mobile casual market, many RPGs have to sacrifice the story and over simplify the game mechanic.

• For Winterflame- Seed of Destruction, we want Players to immerse in the adventures in the world of Vandaria.

TARGET AUDIENCE

RPG Players (18-29 Male, Female)PrimaryTarget

Midcore Action RPG Players (25-29 Male)Secondar

yTarget

The RPG players will be attracted to the rich story and complexity of the mechanic from Winterflame- Seed of Destruction. When the other games try to simplify everything, Winterflame- Seed of Destruction embrace the complexity of mechanic and deep story, yet Winterflame- Seed of Destruction adjust the game for mobile purpose.

The game is a streamlined version of an online MMO and will appeal to Players who enjoy games like Final Fantasy, Legend of Mana, Suikoden. The mid to end game will require strategy to clear and not just pick a strong team using auto-battle to win the battle.

MARKETING CHANNELSItem Channels Branding Downloads Viral Retention Awareness Information Monetization

1 Website x x x2 Mobile Ads x x x3 Facebook x x x x4 Twitter x x x x5 Youtube x x6 Review Sites x x x x x7 Forums x x8 Web Ads x x x9 Press Release x x x

10 SEO x11 Wiki x x12 In App Mkt x x x

MARKET SIZE

iOS Android

Primary TargetRPG Players (18-29 Male, Female)  17,000,000 32,000,000 

Secondary TargetMidcore Action RPG Players (25-29 Male) 2,100,000 4,000,000  

Total Approximate Users 55,100,000