product design portfolio for Travelon

Nanqian Xu (Nancy) Product Design

Who are we designing for and what should we design? I’m always trying to find answers. The design exploration process excites me, and leads me to become a designer.

Nanqian Xu

Nanqian Xu | Product Design

737 New Genera�on Boeing Seat

New Genera�on Boeing Sea�ng Design

Based on the result of the research project of Boeing flight experience, We are working on the premise of designing for the users with limited dexterity, sight and hearing impairment whose needs are extreme. These needs are looked at through the lens of universal design to reach out to a larger popula�on base.During the design process, we used prototype as a way to simulate consumer experiences, get inspira�ons, generate concepts, and get feedback from users.I finalized our rough mock-up in this summer to make it into a 3D model that can be produced in reality.

Responsibili�es

User Journey Analysis

737 Airplane Interior Mock-up (Full Scale)

Seat Mock-up (Full Scale)

User Tes�ng

3D CAD Model Building



In order to understand the whole user experience, • we built up a full scale of half plane sec�on. This helped us to experience the restraints of the space and the sequence of ac�vi�es.

Prototype to Learn



Using 3 rows of seats from Boeing, within our full scale • cabin, we were able to simulate the whole entrance and exit process, the relaxa�on period and transi�on ac�vi�es.

User Experience Simula�on



Enter Se�le Transi�on Exit

Get Informa�on

Entertainment

Eat / Drink

tain

Inform-- enhance entry experience by be�er informing users about sea�ng area.

Storage-- provide be�er storage system to enhance user experience during travel.

Experience-- accommoda�ng work/ rest/ entertainment and ea�ng in the sea�ng area.

Transi�on-- provide support for transi�on from si�ng to standing posi�ons.

Business Value & Opportunity Area

We decided to address the needs for baby boomers as inspira�ons because:Baby boomers will take up the US popula�on for • 20% in 2030. Baby boomers will all turn • 65 between 2011 to 2030.Baby boomers spent • 2 billion dollar annually. Baby boomers share • 43% of domes�c travel in US.



Based on the universal design principle to provide • equally solu�on for majority user, we brainstormed in those four opportunity areas. Later on, we reviewed our concepts with Design Director in Teague to filter down several frui�ul concepts and to understand the industry constraints.

Concept Brainstorm


737 New Genera�on Boeing Seat737 New Genera�on Boeing Seat

We built this full scale seat which can be tested • by human weight and ac�vi�es. Not only to make our concepts from 2D to 3D, we also want people to interact with concepts for real.

Inform

Storage

Experience

Transi�on

Concept Prototype



We did rounds of user reviews. The storage place, the ligh�ng, and the • way that small table folds, which solved most problems we found during the user experience simula�on, received the posi�ve feedback.

User Reviews



nanqian xu | product design

Ventilator Improvement Design (Summer, 2007)ShuaiKang Group Co Ltd China., ,

ventilation improvement design


Existing Models in the Market

Market Analysis

Consumer Needs Found through Research

Existing product portfolio shows problems and

also opportunities in these area:

1 A matured market with competition based on

price and adding functions.

2 Product form has the same style with little

change in detail.

1. Ergonomic test shows people are knocking their

head when using the ventilators.

2 Existing large volume product can not fit into

modern kitchen decoration style

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.

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.


Time

MarketPerformance


Design PrinciplesIn order to attract Y-Generation, and also considering the

ergonomics factors, the design principle of this project is:

feeling in material and color

shape to fit into modernized kitchen

surface providing easy cleaning process

distance from cook top to the cover

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clean

simple

curved

less


Concept Brainstorming



�In kitchen pictures

�Usability Test




Inter Innovation Competition

Gift for Elders, 2006Intel Innovation Competition

A pills box with function to remind and report body

performance. Also connect to hospital, cell phone,

and personal laptop.

Final Concept


Shanghai Electronic Group Co. LTD

Printing Machine Improvement, 2006Shanghai Electronic Group Co., LTD

Detailed design for product form and color arrangement.

Aligned the product color tone with the brand color settings.

Added curved form for softness feeling. Training in building 3D

models in Solid Works and rendering in 3D max.

Major Focus


What would you do with

Concept that can not be sketched?

like a 60 feet long bus?

Spirit

Project Introduction

Project Scope

Needs

Learning by building

Faster commute within the bus

Help people to keep stable in the bus

. Prototype can be used as a concept

generation and communication channel rather than just to

test ideas.

Bus Rapid Transportation (BRT) is a new kind of bus that

will be launched by Chicago Transportation Association

(CTA) in 2009. It will be a 60 foot articulated bus with 3

doors for entry and exit.

Design the bus interior, shelter, and new information

communication to provide a better riding experience for

customer.

Bus Rapid Transportation 2008,

Chicago Transportation Association


bus rapid transportationChicago Transportation Association


A PROBLEM!

We found it’s hard to get the feeling

through just sketching, playing with floor

plan.

Then, we just built a 60 feet long model, to

see it, to feel it. We even add the bus sound

of the whole thing!



The full scale model helps us in

Insights

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Communication with clients

We made several design plans with CTA AD people

when we walked through the model

User Testing

We ran 2 user testings with students in Institute of

Design and also daily passengers

Create information both in front and back of the bus

Create opening space feeling between front door and

back door, reduce the obstacle.

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.



Final Proposal Showing by User JourneyThe whole journey starts from people getting information from shelter, till people get off the bus. We made big

changes in the whole layout to help people moving fast and keeping stable in the bus. We also considered people

with kid, visitors who is first time to Chicago, daily commuters and people with disabilities.



Thank you.

product design portfolio for Travelon

Documents

baby boomers

entry experience

design process

majority user

transion acvies

design director

design exploration process

universal design principle