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PRODUCT DESIGNING AND DEVELOPMENT
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Product design and development

Jan 23, 2015

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Page 1: Product design and development

PRODUCT DESIGNING AND DEVELOPMENT

Page 2: Product design and development
Page 3: Product design and development

BEST PRACTICE SOURCES

Workshops& Meetings

TelephoneDiscussions

LiteratureReview

BMPProgram

Conferences

ConsultingExperience

CompanyVisits

TechnologyVendors

CorporateHandbooks

Panel ofExperts

BESTPRACTICES

Page 4: Product design and development

IMPROVING PRODUCT DESIGNING

How well are wedoing? What improvementsare needed? Where do we

start? Should webenchmark?

Productplanning Integrated

productteams

Design formanufacturability

Projectplanning

Requirementsdefinition

Resourcemanagement

Solidsmodeling

Product datamanagement

Configurationmanagement

QFD

Earlyinvolvement

Analysis &simulation

Early supplierinvolvement

Empowerment

Designre-use

Top-downdesign

MCAD

CAE

The Product Development Best Practices and Assessment software and methodology provide an

objective way for identifying opportunities and planning improvements

Page 5: Product design and development

IDENTIFYING CUSTOMER NEEDS

Important to know their needs and effectively communicate them to the development team.

Output results in: Customer needs statements Organized in a hierarchical order Each need is assigned a rating of

importance

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ESTABLISHING TARGET SPECIFICATIONS Specifications define what the product

is supposed to do. Serves as a translation of customer

needs into technical terms. Target specs are set early and refined

as the team zeros in on a choice of product concept.

Page 7: Product design and development

CONCEPT GENERATION

The goal is to thoroughly explore the space of product concepts that may address the customer needs.

Consists of: External searches Creative problem solving within the team Results in maybe 10 to 20 concepts, each with a

sketch and brief description

Page 8: Product design and development

CONCEPT SELECTION

A process where each concept is evaluated to identify the most promising concepts.

Requires several iterations and may cause additional concept generation and refinement.

Page 9: Product design and development

CONCEPT TESTING

One or more concepts are tested to verify the customer needs have been met.

To also assess the market potential of the product.

I.D. any shortcomings before any further development.

Poor customer feedback could result in terminating a project.

Page 10: Product design and development

SETTING FINAL SPECIFICATIONS

Previous target specifications are revisited AFTER a concept has been selected and tested.

The project team needs to commit to specific values of metrics for the final specifications.

Technical modeling done and they look at trade-offs between cost and performance.

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EVALUATION FRAMEWORK

Performance Evaluation0 10

BestPractice

IndustryPerformance

Database

CompanyPerformance

Database to compare company performance against

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DEVELOPING AN IMPROVEMENT CONCEPT

BusinessStrategy(Strategic Levers)

GAPCURRENTSITUATION

BEST PRACTICES

IMPROVEMENTPLAN

ProductDevelopmentAssessment

3. Develop a plan to close gap

1. Assess current situation

2. Determine priorities based on strategy & Best Practices

What’s possible

What’simportant

What theweaknessesare

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