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jobs to be done marc galbraith
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Product Camp 2013 Melbourne - Jobs To Be Done

Nov 28, 2014

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Business

Marc Galbraith

A basic overview of what I've learnt about Jobs To Be Done so far
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Page 1: Product Camp 2013 Melbourne - Jobs To Be Done

jobs to be done

marc galbraith

Page 2: Product Camp 2013 Melbourne - Jobs To Be Done
Page 3: Product Camp 2013 Melbourne - Jobs To Be Done
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#JTBD

“ don't just buy products they hire them to do a job.”

Page 5: Product Camp 2013 Melbourne - Jobs To Be Done

a language

Page 6: Product Camp 2013 Melbourne - Jobs To Be Done

drilling a milkshake

Page 7: Product Camp 2013 Melbourne - Jobs To Be Done

http://www.youtube.com/watch?feature=player_detailpage&v=s9nbTB33hbg

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job

social functional emotional

Page 9: Product Camp 2013 Melbourne - Jobs To Be Done

snickers v mars bars

Page 10: Product Camp 2013 Melbourne - Jobs To Be Done

truth emerges from action

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the switch

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timeline

Page 13: Product Camp 2013 Melbourne - Jobs To Be Done

new anxiety

new attraction

situation habits

Page 14: Product Camp 2013 Melbourne - Jobs To Be Done

dimensionalise

Page 15: Product Camp 2013 Melbourne - Jobs To Be Done

job map

Page 16: Product Camp 2013 Melbourne - Jobs To Be Done

bob moesta chris spiek clay christensen paul pedrazzi ryan singer john palmer ervin fowlkes revolve – timeline

credit

Page 17: Product Camp 2013 Melbourne - Jobs To Be Done

credit