Product 2 Market Who are we wanting to Target? Kids - Colour and Cool Teenagers - Health and Trend Mums - Health and Relax Adults – Sports Rehydration.

Product 2 Market

• Who are we wanting to Target?

Kids - Colour and Cool

Teenagers - Health and Trend

Mums - Health and Relax

Adults – Sports Rehydration

Grandparents - Health

Product 2 Market• Market research?

Main Ingredient

Taste

Texture

Competition

Price

Costs

Evidence of Benefit

Fresh

Product 2 Market

• Reality!

We should now have something we are going to sell to a Consumer.

We know our market, has sampling has been done.

What is the Cost to make?

Can we produce safely?

Can the Consumer afford the product?

What Packaging are we going to use?

Product 2 Market

• We now have it! What are we going to call it?

Does it suit our consumer?

Who is going to Launch this product?

Can we afford free sampling?

POS – Posters with Celebrity?

What is our message?

Have we made a Budget?

What about waste?

Have Sales Target been set?

Product 2 Market• OMG Welcome to the Exclusive Launch of the next Biggest Brand to hit the

Fresh Soft Drinks Industry and Cause Massive Consumer Demand!

To date we have evidence from all over the World to back the Health

Benefits of our Product.

We have even secured Government backing.

Please welcome on stage to Launch OMG Mr xxxx.

OMG will be sold to our audience of all ages as a Fresh, Healthy, Daily

drink served Cold to help bones and rehydrate you body.

Our packaging in recyclable in a modern cup and can be reused after

use.

Product 2 Market

• OMG OMG is made daily and has a secret way of mixing its ingredient.

We thank you for trying our product and now you can follow us on twitter

for further updates on how many people like our product.

Our product will be launched all over Glasgow and also available direct

from our manufacturing outlet.

We have also just signed a deal with Costa & M&S

Robert Wiseman Dairies have also agreed to supply all 10,500 daily

store deliveries to give us UK distribution to every Post Code in the UK

Product 2 Market

• What is OMG? Black Milk – Milk with Black Colouring

Milk Smoothes – Milk with Fruit

After 8 Milk – Milk with Choc chip Ice cream mixed

Monsters Blood – Strawberry Milk mixes with Raspberries

Sports Milk – Low Fat Milk

Ice Milk – Milk With Vanilla Ice Cream

Cat Milk – Milk and Cream mixed

Everything's all White – Milk with Choc & Vanilla ice Cream