Producing print base media lo2 text analysis

Researching Current Recipe Pages

Savannah Hardwick

Cordon Vert recipe card-front

The front cover of this recipe card has the image in the centre of the page which draws the readers eye towards it straight away making it essentially the most important thing on the page as its what will make the reader look further. The surrounding colours on the page all relate to the image of the carrot and cashew fan, featuring reds and greens as the primary colours on the page. The image itself is of high quality and the food on the plate is presented in a professional manor. There is minimal amounts of texts used on the page which makes the image the focal point of this page. The text itself isn't bold or capitalised, and is presented in white, a simple colour that stands out against the red of the boarder. By having a boarder on the page makes the picture more centralised and important. The group who have created the recipe cards logo is featured in the bottom left hand corner of the page, again the logo is green, which relates to the image due to the garnish that has been placed on the meal itself.

Cordon Vert recipe card-back

The back page of the recipe card is where the details such as ingredients, cooking method and preparation times are shown. This page features primarily writing. The font varies throughout the page, having the main bulk of the text be a simple, clear and easy to read font and having a serif font along the right hand side of the page adds a more feminine look to the page. The page is again bordered by a red block and the centre of the page is white. The colour of the texts alternates depending on which colour it is on top of, red text on a white background and white text on a red background. The image used is a close up of the meal itself, and is placed on the left hand side of the page and is much smaller than the image featured on the front cover. The is again a green logo on the page but its more centralised. The colours all relate to the image on the page, featuring reds and greens. You can see by the professionalism of the pages and the formal presentation, text types and colour used, that this recipe card is aimed at an older female audience.

Recipe page taken from a ‘vegetarian for beginners’ book-front

This recipe page has a lime green background and features mainly greens, blues and whites. Each of the colours have a contrast against each other and stand out again the colour of the background, making the page look more fun and child like. The style of page has a look of a notebook with notes written on it. It also features a ‘children can help with’ section which further establishes the childlike theme to the page. The page features no images of the food at all, which doesn’t give a clear ides of what the food could look like. The images used on the page are childlike drawings of equipment that would be used to cook this food. The text on the page is in a simple sans serif font that is easy to read, clear and concise.

The page after the recipe is a full page view of the food itself. Although its not shown before the recipe, it follows directly. The image itself features blue, green, red and orange as its primary colours. The orange in the bowl is a stark contrast to the green and blue that surround it. The colours are similar to those used on the recipe page itself. This page has no text at all, and the reader has to assume that it’s the picture that goes along side the recipe. The image itself is a photograph which is most likely to have been photographed specifically for the recipe book.

Recipe page taken from a ‘vegetarian for beginners’ book-back

Vegetarian society recipe card-front

The front page of this recipe features the main image of the food, a raspberry frangipane tart. The image is of high quality and clear to see. The image has been photographed specifically for this recipe and the image is of the food being described. The colours in the images are primarily red and green, which are the colours that have been used in the background as well. The red is shown through the napkin that the white plate is placed on and the green is shown through the green blocks acting as a boarder. The text on the page is very simple and in a sans serif font, the colour of the text is white, which stands out against the green of the boarder. There is a vegetarian society logo in the bottom left hand corner of the page, which tells the reader where the recipe has come from.

Vegetarian society recipe card-back

The page featuring all the written information is where the main details such as ingredients, cooking method and preparation times are shown to the reader. The font varies throughout the page, having the main bulk of the text be a simple and easy to read font and having a serif font along the right hand side of the page, which makes the page look slightly more feminine. The page is again bordered by a green block and the centre of the page is white. Much like the front page of the recipe. The colour of the text is either green or white depending on where it is placed. The image used is a close up of the dessert, and is placed on the right hand side of the page and is much smaller than the image featured on the front cover. The colours once again relate to the image on the page, featuring reds and greens. Due to the very formal and professional look of the page, I would suggest that the audience for this recipe would be an older woman.

This front age of the recipe has the majority of the page featuring a medium close up of the ‘big bad boy salad’. The clear, high quality images shows a variety of colours, including reds, light pinks, greens and yellows, will draw the reader to the recipe. The food looks as though it has been placed next to other food with colours that contrast against its own, the yellow of the noodles against the green of the cucumber for example. The text on the page has been separated from the image by it being placed in a faded red square, which has been made to look like it has been pulled out of a notebook, on top of the image. The text is written in lower case, and is in white. The white text against the red background makes it stand out and the reader will notice it.

Vegetarian society recipe card-front

Vegetarian society recipe card-back

This recipe card is slightly different due to the fact that it has ingredients on one page and then the method on a separate page to that. Although they are on two different pages it is clear that they are still for the same recipe due to the colour scheme used. They both feature texts in the same font, which is clear and easy to read. They also have the same background on the page- the modern looking orange pattern.

The ingredients page has a small image in the bottom left hand corner, this image is also titled ‘tasty fun!’, the image looks like it has come directly from a Polaroid camera. Both pages are labeled clearly and have a step by step guide, clearly stating the method and the ingredients.

Vegetarian society recipe bookmarks

These bookmark styled recipe cards made by the vegetarian society are small and easy to store but they also contain all the information you need as well as a bright and colourful images. Each bookmark is set up in a similar way, having the image take up the top third of the page. The colour scheme also stays the same throughout each bookmark, having the title of the recipe over the image in bold white writing with a green boarder. The main text on the page is in black, with the ingredients bolded, and the smaller details in italic. Along the left hand side of the page features the title of the dish again, but turned on its side and in green. The idea behind this is that due to the recipe being in a ‘bookmark’ style, if you were to put the page in a book or diary, you would be able to see either the top of the page- which shows the title of the recipe and the image, or the left hand side of the page-which has the title in bold and green.

Recipe card. Bright and colourful, using colours like pinks, yellows and green have a strong contrast against each other, this will draw the readers eye towards it.

The images take up half of the page and are essentially the first thing the reader will see. High quality photographs help the images to look more professional on an informal background. The colours in the images are repeated throughout the page on the background and in the texts.

The title is written in a sans serif font, the colour of the text is brown, the brown font relates to the brown of the chocolate in the images. The title appears very informal which show that the recipe page itself will be informal also.

The ingredients are clearly displayed on the entire left hand side of the page. The colour of the text is once again brown, which relates to the ingredients that are being used. The font used is simple and easy to read.

The childlike drawing in the left hand bottom corner continues the childlike theme of the page. By having the image look hand drawn, it separates it from the professionalism of the photographs.

The method of the recipe is the biggest bulk of text on the page, the clear and easy to read font gives step by step instructions.

There is a fun, childlike style to the colours and images used.

Recipe card. The title is on the top of the page and is slightly separated from the rest of the things on the page. The colour used is not easily readable when its against the colour of the background its on. The yellow square also has brown spots faded into it which makes it even harder to read.

The colours used on this page are dark and muted colours. Featuring reds and greens as well as faded browns. The colours tie into the images shown on the page.

The images take up half of the page and are essentially the first thing the reader will see. High quality photographs help the images to look more professional on the dark background. Although the images are of a high quality, the food itself is not clear of what it is.

The method of the recipe is the biggest bulk of text on the page, the font gives step by step instructions, although the colour and style of the text is not easy to read.

The illustrations in the centre of the page are representing the Mexican feel of the dish by having ‘ole’ written in a sans serif font.

The ingredients are clearly displayed on the entire left hand side of the page. The colour of the text is dark green making it hard to read clearly.

The style of the page is more formal than the one previously, but is still very informal.

Simple imagery used on the page. Photos of the food used In the recipes instead of the finished piece.

Very basic colours used- white is the primary colour on the page. Splashes of red and green across the page. Lack of colour draws the readers eye to where the colour is.

Small and simple title in the top left hand corner going on a diagonal slant. Sans serif font used adds a more feminine look to it.

Each title for the recipes is seperated from the rest of the recipe via a ‘paper clip’ this paper clip effect makes the page look slightly more 3D and adds a fun and inventive aspect to the page.

Simple background means that the recipes are the main focus of the page.

Shadows around the images and the crinkled look of the paper notes make the page look more interesting to the eye. It appears that the background is a table and these items have been placed on the surface, then photographed.

Simple black boarder outlining the recipe and seperating it from where it might be- recipe book, magazine etc.

Front of a recipe card for leek and ginger soup

• As you can see there is a very professional look to this page. The photography is very strong and with the use of a shallow depth of field the focus is kept firmly on the product itself. The lighting allows you to see the dish clearly and allows you to get a feel for the texture of the food. There is a elegant feel to the image with the use of the wood and the spoon, you get the feeling of sitting beside a roaring fire, this gives a pleasing finish to the image.

Back of the leek and ginger soup card

With the back they have kept it simple using only two colors and two font types. This makes it easy to read whilst still upholding a professional finish to the card. There is some serif font that goes from top to bottom on the right hand side that also shows the elegancy of the dish. The step by step walkthrough is very clear and easy to follow. There is also a lot of extra information at the foot of the card where they show all of the numbers and email addresses that you can go to if you wish to gather more information regarding what they as a company are about or any general queries they have about the products that they produce.

A vegetarian guide for young people

• This is a stark contrast to the work on the previous slides as this is aimed specifically at the younger generations and they hope to appeal more to them with the use of eye catching and stimulating colors.

• The playful use of the foods to construct some of the letters will also help with the interaction between them and the children and will also help the appeal of the text to the younger children.

• You can tell clearly which sort of age groups they are trying to reach out to. The concept whilst being an interesting one it is also simplistic in its makeup.

Example of the photography used in the young peoples guide

• The photography used in this guide is a positive representation of what they are trying to achieve within the vegetarian community which is to get more young people interested and aware of the vegetarian options that there are available. The Images are very welcoming and fun with a professional element in there as well. The images labeled 21 and 23 show a couple of the dishes that can be made with the use of this guide whilst the other photographs show children interacting with others and the food.

A vegetarian food guide for teens• Although this is focused on a

similar aspect to the previous slide there are vast differences in this product to the last. It is easy to tell that this is for an older audience in comparison to the one aimed at “young people”. There is a sense that this has been put together with more of a professional finish in mind, with the title along the top, the logo in the bottom left corner and an image that helps to illustrate what they are about making up the majority of the cover.

Nutritional information• This page of the guide enables the

readers to get a good idea of the sorts of foods you should be eating in order to maintain a healthy diet if you are a vegetarian.

• There is a strong use of color throughout the entire publication and is especially present in this example with lots of use of greens and yellows which are bright and eye-catching.

• It gives information that can be beneficial to the readers as well as there being an accompanying visual representation of the sorts of foods that are given as examples.

An adult/parent guide• This is yet another example of one of the

publications that this company is responsible for.

• You can tell that this is for a more mature audience as it has a much cleaner finish to it with the focus being entirely on the food itself rather than incorporating an image that comprises of both the people that it is aimed at as well as the food.

• This is more of the standard culinary publication layouts that we are accustomed to seeing where there is a shallow depth of field and also where a focal point is very clear.

• It is easy to see how the escalation in age of the target audience has effected the finish of the overall layout, use of text, fonts, color etc.

• The use of the caption in the top left corner “quick meal ideas” is one that will appeal to parents as time is always a factor when considering meal choice.

Parent guide layout/style• This is an example of the layout and

the style that is used in this particular guide. In comparison the the previous editions of their work for young people and teens there is noticeably more text on the page and it is in relatively large quantities.

• There is also a difference in the different colors that are on the page and there is simply a couple of different colors and a few different font styles depending on what effect they are trying to create. For example on the two strips of paper they have used a font that makes it look as though there is hand writing on there.

Vegetarianism pregnancy• This again is an example of a

vegetarian product that has a specific clientele in mind and in this case it is concerning the topic of pregnancy and how and if being a vegetarian affects you or your child.

• The front cover is fairly simple and consists of a few main factors; the title, images of parents, food and children and a line specifying what you will find throughout the guide “useful information to support you and your baby”.

• Taking this all into account there is complete clarity of what the book is about and the information you will find within.

Comparison• This is a screenshot to show how two pieces of

the same information can be depicted completely differently when there is a different target market in mind. This version of the same pie chart has significantly more text on and noticeably less color than the version of it on the teens guide. There is also a large amount of text that is found above the chart that helps to illustrate the points that are made by the pie chart and the accompanying information.

• Since this is a publication that is aimed at the topic of pregnancy the majority of the audience will be women and it could be said that this is reflected trough the choice of font. The font is sans serif and has a nice curvy and smooth feel to it rather than a serif font which can be hard on the eye.

• This is helpful to me as it shows me that I will have to really think about who the cards that I am going to create are aimed at and how I can go about executing different techniques in order to get the desired effects.

What extras are offered?• This screenshot helps to illustrate

that the company have put in additional information regarding certain topics that people going through pregnancy might have for example, morning sickness or digestive problems. The guide gives a considerable amount of information about these topics.

• The same color scheme is used through the inner pages of the publication with the green header and white background with overlaying black text which makes it formal and easy to read.

Festive/seasonal • This is an example of how you can

adjust the style of your recipe cards to accommodate for any specific seasonal or festive times. With this particular dish you get the feeling that it is Christmas. The use of bokeh photography gives a nice relaxed and pleasant atmosphere that you would associate with that time of the year. The focal point of the image is the meal itself that is placed directly in the middle of the photograph. The image feels as though it is quite intimate with the use of candles and what appears to be a wine glass also there is another plate that is in the background of the image.

Festive/seasonal• This is another example of how the

look of a recipe card can be affected by the time of year or season. This particular example is trying to portray the feeling of Christmas, one of the ways that they do this is by using colors such as gold and purple which can be linked to the Christmas period. Also there is a theme of sharing in this image which is also associated with Christmas time.

• They have also included a fancy and elegant feel to it, there is an extremely shallow depth of field to the point that the only part of the image that is sharp in focus is the pie itself and not even the greens or the sides are clear.

Festive/ seasonal• The Christmas theme is continued on into the

publication with further use of purple and gold also there are more Christmas related images in this such as the decoration with text and even images in them. The numbers for the method also feature Christmas elements.

• The titles are done in gold or purple and also in a serif font which is a more attractive and elegant style of text and then the bulky portions of information have been done in a sans serif font which easier to read and therefore better for instructional use. Also making it easier to read the larger amounts of text are done in black against the white background.

• We will have to take into account any ways that we can make the products that we make more appealing and this could be down to matching it to the time of year i.e. spring, (Easter) and being able to create a theme to match this.