produces and distributes documentaries, including many ...sjg/class/3350/gendercodes.pdf · produces and distributes documentaries, including many related to this class and found

Media Education Foundation

produces and distributes documentaries, including manyrelated to this class and found in our librarySut Jhally founder (1992) and executive director

Dr. Sarah GWS 3350: Gender, Media and Popular Culture

Ways of Seeing

Ways of Seeing (John Berger, 1971) series and bookcriticize traditional Western cultural aesthetics by raisingquestions about hidden ideologies in visual imagesmen act and women appear


Gaze(heterosexual) male gaze is spectator and woman onscreen (or parts of her body) is the object.Laura Mulvey (Visual Pleasure and Narrative Cinema,1975)(heterosexual) female gaze?—man not reduced to objectwithout agencygays and the gaze? other gazes?


power structures in popular cultureJohn Fiske—critiques power structures in representationsof gender, race, and class that influence collectiveunderstandings of reality


gender: social constructsociety and culture create normative gender rolesErving Goffman (1976) Gender DisplayDoing Gender term coined by Candace West & DonZimmerman (1987) in that seminal article


TV Tropestropes—rhetorical devices, conventions that linkstorytelling stereotype, shortcut audience will recognizetvtropes.org established in 2004 by Fast EddieIn 2012 removed all rape tropes. Google threatened toblock the site’s ad revenue for explicit content. It wasreinstated after complaints.Men Act, Women Are:http://tvtropes.org/pmwiki/pmwiki.php/Main/MenActWomenAre


produces and distributes documentaries, including many ...sjg/class/3350/gendercodes.pdf · produces and distributes documentaries, including many related to this class and found

Documents