Top Banner
Ian Baverstock Partner, Tenshi Consulting Producer Bootcamp Business 101
55

Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

May 30, 2020

Download

Documents

dariahiddleston
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

Ian BaverstockPartner, Tenshi Consulting

Producer Bootcamp Business 101

Page 2: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

INTRODUCTION

●Engineer who founded a developer in the UK in 1989

●Grew it to a public company with over 300 staff, 7 offices, 4 countries

●Sold it (Twice)

●Now a consultant and occasional investor in the games industry

Page 3: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

UNUSUAL����������� ������������������  FEATURES����������� ������������������  OF����������� ������������������  THE����������� ������������������  BUSINESS

●Some people make games just for fun!

●Only going to consider the business as if we are in it for the money!

Page 4: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

GAMES����������� ������������������  ARE����������� ������������������  ART

●Subjective not objective

●Success not predictable or analysable

●Plagiarism rife

●Entertainment not engineering

Page 5: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

‘WANNABE’����������� ������������������  BUSINESS

●Lots of competition

●Barriers to entry are less effective

●Over supply of people

●Talent needs spotting

Page 6: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

TEAMS����������� ������������������  MAKE����������� ������������������  GAMES

●Mix of creative and technical skills

●Rare to personalise the creator unlike most creative content

●Public association with individuals less common

Page 7: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

TECHNICALLY����������� ������������������  CUTTING����������� ������������������  EDGE

●Not a well understood process

●Not consistent across developers

●Virgin teams unlikely to succeed

●Unfinished is often Worthless

●Very rapid change

Page 8: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

MARGINAL����������� ������������������  COST����������� ������������������  OF����������� ������������������  GOODS����������� ������������������  IS����������� ������������������  ZERO

●(Digital only)

●Infinite supply

●Price tends to marginal cost = zero

Page 9: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

HIT����������� ������������������  DRIVEN

●Common for creative products

●Very uneven revenue distribution

●Financial predictability is very difficult

●Repeatability is even harder

●Average revenue of an iOS game is essentially $0.00

Page 10: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

INDUSTRY����������� ������������������  ECOSYSTEM

●Developers

● Work For Hire

● Own IP Exploitation

●Publishers

●Distribution

●(Retail)

Page 11: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

COMPLICATED����������� ������������������  NETWORK

●Outsourcers

●Tech suppliers

●Licensors

●Co-productions

●Services (QA, Loc)

●PR & Marketing

●Finance

Page 12: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

WORK����������� ������������������  FOR����������� ������������������  HIRE����������� ������������������  V����������� ������������������  OWN����������� ������������������  IP����������� ������������������  EXPLOITATION

●Exactly the same function

●Also radically different business

Page 13: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

SMALL����������� ������������������  INDUSTRY

●(In the West anyway)

●There are not many people engaged in the business of games

●Business is relationship based in small industries

●Business is relationship based in creative industries

●Business is relationship based in risky industries

Page 14: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

DEVELOPMENT����������� ������������������  BUSINESS����������� ������������������  MODELS

●Work For Hire

● Outsourcing

● Partial or Whole Games

● Ports, Versions, Sequels

●IP Exploitation

● Whole Games

● Mods, DLC

●Licensing

● patents, code, games, music

●Merchandising

Page 15: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

FUNDING����������� ������������������  DEVELOPMENT

●Game development needs some capital

●Not always very much compared to the potential return

●Often more than the actual return

Page 16: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

BASIC����������� ������������������  KNOWLEDGE

!

●Understand basic accounting

●Balance sheet & shareholder value

● Not just profit

●Return on investment is a time based function

Page 17: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

BUSINESS����������� ������������������  PLANNING

!

●Business models are simulations not static data points

●Change variables and model financial outcomes

●Project Budgets are the same

Page 18: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

SHOW����������� ������������������  ME����������� ������������������  THE����������� ������������������  MONEY

●Equity

●Project Finance

●Crowd Funding

●Grants/Government

●Commercial Funding

●Debt

Page 19: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

SOURCES����������� ������������������  OF����������� ������������������  EQUITY����������� ������������������  INVESTMENT

●Friends & Family - $?

● FFF Money

●Angels - $50K - $500K

● Relationship based

● slightly random

●V.C.s - over $1M

● Want to add money to a scaleable business

● Series A, B, C etc

Page 20: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

EQUITY����������� ������������������  INVESTMENT����������� ������������������  IN����������� ������������������  DEVELOPERS

●Very hard to achieve

●How do investors realise their investment?

● Trade sale

● Public Offering

●What tangible value is being created?

● Is it reliably repeatable?

● Independent of management?

Page 21: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

INVESTMENT����������� ������������������  RISK����������� ������������������  FACTORS

●Return = risk is always true

●Risk management is an investor’s concern

●Risk strategy is a key strategic decision for you

●Survivor Bias

Page 22: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

OWN����������� ������������������  IP����������� ������������������  EXPLOITATION����������� ������������������  IS����������� ������������������  HIGH����������� ������������������  RETURN

●Hit driven = Massive risk

●Simple business model

● run rate x time vs projected sales

●Repeatable?

● Brand/audience

●Scaleable?

●Saleable?

Page 23: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

WORK����������� ������������������  FOR����������� ������������������  HIRE����������� ������������������  IS����������� ������������������  LOW����������� ������������������  RISK

●All about cashflow

● Investors want to finance growth not operations

●Controlling costs, bringing in deals

● Capital does not help

●What increases shareholder value?

● Scale

● Build company brand and audience

●Hard to scale a service company

●Low margin = Low return

Page 24: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

PROJECT����������� ������������������  FINANCE

●Finance element of publishing function

●Returns are based on the revenue from the product

● Often in an SPV

●Usually specialist financiers

●Little or no interest in the development company

Page 25: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

CROWD����������� ������������������  FUNDING

●Not universally applicable

●Competitive & expensive to do

●Good marketability test for some games

●For them, consider it as marketing at least

Page 26: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

COMMERCIAL����������� ������������������  FUNDING����������� ������������������  (‘PUBLISHERS’)

●Specialist development funding from experts

● Expertise is good and bad

●Mostly tied to delivery not success

● Low risk

●Still widely available

●Publishers come with Marketing, Distribution, etc.

Page 27: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

DEBT����������� ������������������  FINANCING

●Not going to happen

●Can augment cashflow

●Future debt financing models

Page 28: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

ROYALTY����������� ������������������  ACCOUNTING

●Very time consuming

● Tax accounting (withholding tax, VAT)

● Currencies

● Chargebacks/reserves

●royalty audits

●Don’t pay with royalties

● Unless cashflow demands it

Page 29: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

SCOPE����������� ������������������  MANAGEMENT

●Scope is different to quality

●With live service games and DLC the connection is even weaker

Page 30: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

CLASSIC����������� ������������������  TRIANGLE

Page 31: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

GAME����������� ������������������  CREATION����������� ������������������  DIAMOND

Page 32: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

QUALITY����������� ������������������  VS����������� ������������������  SCOPE

●Scaling up a high quality game much easier than making a bloated game fun

●Smaller & finished is better than unfinished

● An unfinished game is worthless

●MVP/Paid for Beta

Page 33: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

MARKETING

●“Authentic marketing is not the art of selling what you make but knowing what to make.” -- Philip Kotler

●Creative - understand the audience better than they do

Page 34: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

ANALYTICS����������� ������������������  LED����������� ������������������  ITERATION

●Cutting edge of marketing

●A | B Split development and IAP very powerful

●Includes total control of price from $0.00 up

Page 35: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

GAME����������� ������������������  DESIGN����������� ������������������  IS����������� ������������������  MARKETING

●Marketing is the function of optimising product satisfaction

●Game Design is the same thing

Page 36: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

BEING����������� ������������������  IN����������� ������������������  THE����������� ������������������  LOOP

●Marketing is a critical business function

●Goes beyond product definition and promotion; Now a dialogue

● Includes QA

● Includes Customer Support

● Includes Community Management

Page 37: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

BRAND

●Risky businesses are reputation businesses

●You stand and fall with your brand

●Repeat business is the easiest & best business

Page 38: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

CORPORATE����������� ������������������  &����������� ������������������  PRODUCT����������� ������������������  BRANDING����������� ������������������  

●Different Brand Values required

●Seeking money?

● Need reliability, maturity, predictability

●Want creative kudos?

● Need innovative, edgy, different

Page 39: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

THE����������� ������������������  AUDIENCE����������� ������������������  -����������� ������������������  YOURS?

●Developers have a history of detachment from the audience

● Exploited ruthlessly by others to make money

●Your audience is one of the few things a developer can hold beyond the game

●Audience has value, maximise your involvement

Page 40: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

PEOPLE,����������� ������������������  TEAMS,����������� ������������������  STRUCTURE

●Development teams are

● smart, creative, mobile

● doing something difficult

● in a fiercely competitive market

● with big rewards for the winners

●about as difficult a management challenge imaginable

●Humility is essential

● Leadership challenging

Page 41: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

SCALE����������� ������������������  DISCONTINUITIES

●Break points:

● 15 People

● 35 People

● 75 People

● 125 People

Page 42: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

CORPORATE����������� ������������������  GOVERNANCE

●Most commercial law systems enshrine a minimum governance structure

●Commonly a board of directors of some kind

●Huge value in using this effectively to sanity check and get advice on generic business questions

Page 43: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

LEGAL����������� ������������������  ISSUES

●Contract represents the definition of the relationship and how to conduct it

●Massively important for WFH

● Often not negotiable for own IP

●Intimately understand:

● commercial terms

● Your obligations

● Communications protocols

Page 44: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

NEGOTIATION����������� ������������������  &����������� ������������������  FRAMEWORK

●Summation of negotiation

●On-going Framework

●Gaming the contract

● Profit

● Managing the relationship

●The client will do this

Page 45: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

IP����������� ������������������  OWNERSHIP,����������� ������������������  COPYRIGHT,����������� ������������������  PATENTS����������� ������������������  &����������� ������������������  TRADEMARKS

●Protecting yourself relatively easy & cheap

● Except for Trademarks

●Stopping infringements is costly and time consuming

● Only tends to be relevant if there is enough money to justify it

Page 46: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

NUCLEAR����������� ������������������  OPTION����������� ������������������  -����������� ������������������  LEGAL����������� ������������������  DISPUTE

●Remedy thru process effective

●Remedy thru courts is:

● Incredibly expensive

● Astonishingly time consuming

● Outcomes are uncertain

● Most cases settle

Page 47: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

LEGALS����������� ������������������  FOR����������� ������������������  PRODUCERS

●Write stuff down unambiguously

● Or NOT!

●Agreements don’t require exchange of signatures

●Disagree promptly & in writing

●Vague obligations are bad

● Unless they are on your suppliers

●Power lies with the side holding the money

Page 48: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

WFH����������� ������������������  V����������� ������������������  IP����������� ������������������  EXPLOIT

●The great divide between developers superficially doing the same thing

Page 49: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

WORK����������� ������������������  FOR����������� ������������������  HIRE

●buy out or advance royalty model

●publisher creative interference

●dangled/mismatched cashflow

●expert buyers

●Massive competition

●Pitches are ‘calling cards’

●All about reputation, relationships

●Low brand/audience value

●CASH

Page 50: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

WORK����������� ������������������  FOR����������� ������������������  HIRE����������� ������������������  TERMS

●10 - 20% royalty, Advance recoupment

●Growth = more or bigger projects

●Publisher recoups first

● They also control your costs

●Developers make money on the advance

●Terms dependent on your brand

●flat MM rates

●Publishers get co-op money

●Self defeating, troubled model

Page 51: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

IP����������� ������������������  EXPLOITATION

●‘Broader’ task

●Marketing, PR, royalties, licensing

●Freedom of spend

● Also the responsibility

● No product filter/external check

●Less legal

●Higher risk & return

●Developers need to love their game just enough and no more

Page 52: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

ACTUALLY����������� ������������������  A����������� ������������������  SPECTRUM

●Pre-sales

●Territory licensing

●Format exclusives

●Completion finance

●Completed games to publisher

●(Future performance marketing funds)

Page 53: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

HYBRID����������� ������������������  BUSINESS

●Successful IP Owning Businesses have no reason to become Work For Hire service businesses

●Starting as a WFH developer and trying to transition to own IP is a valid model

●But successful WFH developers require focus

● Same technical processes

● Totally different business models

●Very hard to combine both business models

Page 54: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

BUSINESS����������� ������������������  STRATEGY

●Lifestyle? WFH? Own IP?

●Management vs Engineering vs Creativity

●Exit route & time period?

●Risk profile?

Page 55: Producer Bootcamp Business 101 - twvideo01.ubm-us.nettwvideo01.ubm-us.net/.../Baverstock_Ian_Producer_Bootcamp_Business101.pdf · Game Design is the same thing. BEING IN THE LOOP

QUESTIONS?

●@ian_baverstock

●@tenshiconsult