Marketing campaign consists of three parts:GoalsAwareness overall Idea to make a product recognisable,interesting and popular.Mostly directed to a specific for a musician audienceNew album release helping campaign Idea to remind the audience about artist and achieve awareness about new album releaseActivitiesbrand image creationUse of image for a synergy and media conventionAdvertising in traditional,digital and any interesting mediaKPISocial media trending analysis
199219941997200420092015Throughout the career Prodigy have been changing their album cover artwork style With the latest album their campaign goal was to make awareness around this album.They are already well known and have their specific recognisable image,however,they need to renew it for a new album release in order to make everyone understand that NEW album is released.
OLDNEW
Activities they used in order to achieve the goal are:
Web-Site
Twitter,Instagram,Facebook
Youtube
The beast topic is continued in Wild FrontierYoutube music videoAlbum Digipak
Merchandise
Key Performance Indicators for that music video are views and number of positive album reviews.
