Dr Rachel Gawley & Carley Morrow, AppAttic Health and Wellness Engagement Procurement of Innovation
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Dr Rachel Gawley & Carley Morrow, AppAttic
Health and Wellness Engagement
Procurement of Innovation
Our Team
Smells Like Team Spirit
OutsideSystems, ecosystem, constraints
Free fromFear of change, workplace bias
Buy in early results incollaboration and shaping the solution
Collaborative Innovation
ResearchProblem
What It Looks Like
Ideas Prototype
PARTNER
Feasibility
Medicines Non-Adherence• Not taking medication and/or taking it at
the wrong time
• Data not available to clinician
• Costs the NHS alone £500 million every year (cost to economy significantly higher)
Health Service Problem
Proposed Solution
Gamification Quantification
Connects to consumer technology
Mobile Devices Know The Real You!
Physical healthvital signs (BP, HR)
General activitysteps, exercise, sedate
Mental wellbeingsocial inclusion, sleep, etc.
Engagement that’s….
Fun | Structure | Challenge | Feedback | Social | Identity
and goes beyond Gamification
Fun | Structure | Challenge | Feedback | Social | Identity
Solution: End-to-End Platform
Gamification Quantification
Connects to consumer technology
Solution Rollout
Update & Refinement of Prototype toCommercial
App
NHS – Randomized Controlled Trial
Real-time analysis &Iterative Development
Post TrialAnalysis& Health
Economics
Months 1-4 Months 5-16 Months 16-18
Patient Healthcare Provider
Clinical Results
Full results due March 2017
2030 Vision
TODAY: Engage for behaviour change, quick wins & data
FUTURE: Use data to predict, prevent & cure
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