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    Processes and Technology

    Beni AsllaniUniversity of Tennessee at Chattanooga

    Operations Management - 6thEdition

    Chapter 6

    Roberta Russell & Bernard W. Taylor, III

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    Lecture outline

    Process planning

    Process analysis

    Process innovation Technology decisions

    6-2

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    Process Planning

    Process - a group of related tasks with specificinputs and outputs

    Process design - what tasks need to be done

    and how they are coordinated among functions,people, and organizations

    Process planning - converts designs intoworkable instructions for manufacture or delivery

    Process strategy - an organizations overallapproach for physically producing goods andservices

    6-3

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    Process Strategy

    Vertical integration extent to which firm will produce inputs and control

    outputs of each stage of production process

    Capital intensity

    mix of capital (i.e., equipment, automation) andlabor resources used in production process

    Process flexibility

    ease with which resources can be adjusted inresponse to changes in demand, technology,products or services, and resource availability

    Customer involvement

    role of customer in production process 6-4

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    Outsourcing

    Cost

    Capacity

    Quality

    Speed

    Reliability

    Expertise

    6-5

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    Process Selection

    Projects one-of-a-kind production of a product to customer

    order

    Batch production processes many different jobs at the same time in

    groups or batches

    Mass production

    produces large volumes of a standard product for amass market

    Continuous production used for very-high volume commodity products

    6-6

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    Sourcing Continuum

    6-7

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    Product-Process Matrix

    6-8

    Source:Adapted from Robert Hayes and Steven Wheelwright,Restoring the Competitive Edge Competing

    through Manufacturing(New York, John Wiley & Sons, 1984), p. 209.

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    Types of Processes

    6-9

    Type of

    product

    Unique

    PROJECT BATCH

    Made-to-order

    (customized)

    Source: Adapted from R. Chase, N. Aquilano, and R. Jacobs, Operations Management for CompetitiveAdvantage (New York:McGraw-Hill, 2001), p. 210

    Type ofcustomer

    One-at-a-time

    Fewindividual

    customers

    MASS

    Made-to-stock

    (standardized )

    Mass

    market

    CONT.

    Commodity

    Mass

    market

    Productdemand Infrequent Fluctuates Stable Very stable

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    Types of Processes (cont.)

    6-10

    Demand

    volume

    Very low

    PROJECT BATCH

    Low to

    medium

    Source: Adapted from R. Chase, N. Aquilano, and R. Jacobs, Operations Management for CompetitiveAdvantage (New York:McGraw-Hill, 2001), p. 210

    No. ofdifferentproducts

    Infinitevariety

    Many, varied

    MASS

    High

    Few

    CONT.

    Very high

    Very few

    Productionsystem

    Long-termproject

    Discrete, jobshops

    Repetitive,assembly

    lines

    Continuous,process

    industries

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    Types of Processes (cont.)

    6-11

    Equipment Varied

    PROJECT BATCH

    General-

    purpose

    Source: Adapted from R. Chase, N. Aquilano, and R. Jacobs, Operations Management for CompetitiveAdvantage (New York:McGraw-Hill, 2001), p. 210

    Primarytype ofwork

    Specializedcontracts

    Fabrication

    MASS

    Special-

    purpose

    Assembly

    CONT.

    Highly

    automated

    Mixing,treating,refining

    Workerskills

    Experts,crafts-

    persons

    Wide rangeof skills

    Limitedrange of

    skills

    Equipmentmonitors

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    Types of Processes (cont.)

    6-12

    Advantages Custom work,latest technology

    PROJECT BATCH

    Flexibility,quality

    Source: Adapted from R. Chase, N. Aquilano, and R. Jacobs, Operations Management for Competitive Advantage (NewYork:McGraw-Hill, 2001), p. 210

    Dis-advantages

    Non-repetitive,small customerbase, expensive

    Costly, slow,

    difficult to

    manage

    MASS

    Efficiency,

    speed,

    low cost

    Capital

    investment;

    lack of

    responsiveness

    CONT.

    Highly efficient,

    large capacity,

    ease of control

    Difficult to change,

    far-reaching errors,

    limited variety

    ExamplesConstruction,shipbuilding,spacecraft

    Machine shops,

    print shops,

    bakeries,

    education

    Automobiles,

    televisions,

    computers,

    fast food

    Paint, chemicals,foodstuffs

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    Process Selection with Break-Even Analysis

    Examines cost trade-offs associated withdemand volume

    Cost

    Fixed costs constant regardless of the number of unitsproduced

    Variable costs vary with the volume of units produced

    Revenue - price at which an item is sold

    Total revenue - price times volume sold

    Profit - difference between total revenue and totalcost

    6-13

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    Process Selection withBreak-Even Analysis (cont.)

    6-14

    Total cost = fixed cost + total variable costTC = cf+ vcv

    Total revenue = volume x priceTR = vp

    Profit = total revenue - total costZ = TR TC = vp- (c

    f

    + vcv

    )

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    Process Selection with

    Break-Even Analysis (cont.)

    6-15

    Solving for Break-Even Point (Volume)

    TR = TC

    vp= cf+ vcvvp- vcv= cf

    v(p - cv) = cf

    v= cf

    p -cv

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    Break-Even Analysis: Example

    6-16

    Fixed cost = cf= $2,000Variable cost = cv= $5 per raft

    Price =p= $10 per raft

    Break-even point is

    v = = = 400 raftscf

    p - cv2000

    10 - 5

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    Break-Even Analysis: Graph

    6-17

    Totalcostline

    Totalrevenue

    line

    Break-even point400 Units

    $3,000

    $2,000

    $1,000

    Dollars

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    Process Plans

    Set of documents that detail manufacturingand service delivery specifications

    assembly charts

    operations sheets quality-control check-sheets

    6-18

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    Process Selection

    6-19

    Below or equal to 4,000, choose A

    Above or equal to 4,000, choose B

    $2,000 + $5v = $10,000 + $3v$2v= $8,000

    v= 4,000 rafts

    Process A Process B

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    Process Analysis

    6-20

    systematic

    examination of

    all aspects ofprocess to

    improve

    operation

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    6-21

    Part name Crevice Tool

    Part No. 52074

    Usage Hand-Vac

    Assembly No. 520

    Oper. No. Description Dept. Machine/Tools Time

    10 Pour in plastic bits 041 Injection molding 2 min20 Insert mold 041 #076 2 min

    30 Check settings 041 113, 67, 650 20 min& start machine

    40 Collect parts & lay flat 051 Plastics finishing 10 min

    50 Remove & clean mold 042 Parts washer 15 min

    60 Break off rough edges 051 Plastics finishing 10 min

    An Operations Sheet for a Plastic Part

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    Process Analysis

    Building a flowchart Determine objectives

    Define process boundaries

    Define units of flow

    Choose type of chart

    Observe process and collect data

    Map out process Validate chart

    6-22

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    Process Flowcharts

    Look at manufacture of product ordelivery of service from broadperspective

    Incorporate

    nonproductive activities (inspection,transportation, delay, storage)

    productive activities (operations)

    6-23

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    Process Flowchart Symbols

    6-24

    Operations

    Inspection

    Transportation

    Delay

    Storage

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    Process Flowchart

    6-25

    Processflowchartof apple

    processing

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    6-26

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    Simple Value Chain Flowchart

    6-27

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    Process Innovation

    6-28

    BreakthroughImprovement

    Continuous improvementrefines the breakthrough

    Continuous improvement activities

    peak; time to reengineer process

    Total redesign of

    a process for

    breakthrough

    improvements

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    From Function to Process

    6-29

    Manufacturing

    Accounting

    Sales

    Purchasing

    Product Development

    Order Fulfillment

    Supply Chain Management

    Customer Service

    Function Process

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    6-30

    StrategicDirectives

    Goals for ProcessPerformance

    Pilot Studyof New Design

    DetailedProcess Map

    High - levelProcess map

    GoalsMet?

    InnovativeIdeas Design

    Principles

    ModelValidation

    CustomerRequirements

    KeyPerformance

    Measures

    Full ScaleImplementation

    Baseline Data

    BenchmarkData

    No Yes

    Process Innovation

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    High-Level Process Map

    6-31

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    Principles for RedesigningProcesses

    Remove waste, simplify, and consolidatesimilar activities

    Link processes to create value

    Let the swiftest and most capable enterpriseexecute the process

    Flex process for any time, any place, any way

    Capture information digitally at the source andpropagate it through process

    6-32

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    Principles for RedesigningProcesses (cont.) Provide visibility through fresher and richer

    information about process status Fit process with sensors and feedback loops

    that can prompt action Add analytic capabilities to process Connect, collect, and create knowledge around

    process through all who touch it Personalize process with preferences and

    habits of participants

    6-33

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    Techniques for GeneratingInnovative Ideas

    Vary the entry point to a problem in trying to untangle fishing lines, its best to start

    from the fish, not the poles

    Draw analogies a previous solution to an old problem might work

    Change your perspective think like a customer bring in persons who have no knowledge of

    process

    6-34

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    Techniques for GeneratingInnovative Ideas (cont.)

    Try inverse brainstorming what would increase cost what woulddisplease the customer

    Chain forward as far as possible if I solve this problem, what is the next problem

    Use attribute brainstorming how would this process operate if. . .

    our workers were mobile and flexible

    there were no monetary constraints we had perfect knowledge

    6-35

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    Technology Decisions

    Financial justification of technology

    Purchase cost

    Operating Costs

    Annual Savings

    Revenue Enhancement

    Replacement Analysis

    Risk and Uncertainty

    Piecemeal Analysis

    6-36

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    6-37

    Components of e-Manufacturing

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    A Technology Primer

    Computer-aideddesign (CAD)

    Group technology(GT)

    Computer-aidedengineering (CAE)

    Collaborativeproduct commerce

    (CPC)

    6-38

    Creates and communicates designselectronically

    Classifies designs into families for easyretrieval and modification

    Tests functionality of CAD designselectronically

    Facilitates electronic communication and

    exchange of information among designersand suppliers

    Product Technology

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    A Technology Primer (cont.)

    6-39

    Product datamanagement

    (PDM) Product life cycle

    management(PLM)

    Productconfiguration

    Keeps track of design specs and revisionsfor the life of the product

    Integrates decisions of those involved inproduct development, manufacturing, sales,customer service, recycling, and disposal

    Defines products configured by customers

    who have selected among various options,usually from a Web site

    Product Technology

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    A Technology Primer (cont.)

    Standard forexchange of

    product model data(STEP)

    Computer-aideddesign andmanufacture(CAD/CAM)

    Computer aidedprocess (CAPP)

    E-procurement

    6-40

    Set standards for communication amongdifferent CAD vendors; translates CAD data

    into requirements for automated inspectionand manufacture

    Electronic link between automated design(CAD) and automated manufacture (CAM)

    Generates process plans based ondatabase of similar requirements Electronic purchasing of items from e-

    marketplaces, auctions, or companywebsites

    Process Technology

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    A Technology Primer (cont.)

    Computernumerically control(CNC)

    Flexiblemanufacturingsystem (FMS)

    Robots

    Conveyors

    6-41

    Machines controlled by software code to perform avariety of operations with the help of automated

    tool changers; also collects processing informationand quality data

    A collection of CNC machines connected by anautomated material handling system to produce awide variety of parts

    Manipulators that can be programmed to perform

    repetitive tasks; more consistent than workers butless flexible

    Fixed-path material handling; moves items along abelt or overhead chain; reads packages and

    diverts them to different directions; can be very fast

    Manufacturing Technology

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    A Technology Primer (cont.)

    Automatic guidedvehicle (AGV)

    Automated storageand retrieval system(ASRS)

    Process Control

    Computer-integratedmanufacturing (CIM)

    6-42

    A driverless truck that moves material along aspecified path; directed by wire or tape embeddedin floor or by radio frequencies; very flexible

    An automated warehousesome 26 stores highin which items are placed in a carousel-typestorage system and retrieved by fast-movingstacker cranes; controlled by computer

    Continuous monitoring of automated equipment;

    makes real-time decisions on ongoing operation,maintenance, and quality

    Automated manufacturing systems integratedthrough computer technology; also called e-manufacturing

    Manufacturing Technology

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    A Technology Primer (cont.)

    BusinesstoBusiness (B2B)

    Businessto

    Consumer (B2C)

    Internet

    Intranet

    Extranet

    6-43

    Electronic transactions between businesses

    usually over the Internet

    Electronic transactions between businesses and

    their customers usually over the Internet

    A global information system of computer networks

    that facilitates communication and data transfer

    Communication networks internal to an

    organization; can be password (i.e., firewall)

    protected sites on the Internet

    Intranets connected to the Internet for shared

    access with select suppliers, customers, and

    trading partners

    Information Technology

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    A Technology Primer (cont.)

    Bar Codes

    Radio Frequency

    Identification tags(RFID)

    Electronic datainterchange (EDI)

    Extensive markuplanguage (XML)

    Enterpriseresource planning(ERP)

    6-44

    A series of vertical lines printed on most packages thatidentifies item and other information when read by ascanner

    An integrated circuit embedded in a tag that can sendand receive information; a twenty-first century bar codewith read/write capabilities

    A computer-to-computer exchange of businessdocuments over a proprietary network; very expensiveand inflexible

    A programming language that enables computerto -

    computer communication over the Internet by taggingdata before its is sent

    Software for managing basic requirements of anenterprise, including sales & marketing, finance andaccounting, production & materials management, andhuman resources

    Information Technology

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    A Technology Primer (cont.)

    Supply chainmanagement (SCM)

    Customer relationshipmanagement (CRM)

    Decision supportsystems (DSS)

    Expert systems (ES)

    Artificial intelligence(AI)

    6-45

    Software for managing flow of goods and informationamong a network of suppliers, manufacturers anddistributors

    Software for managing interactions with customers andcompiling and analyzing customer data

    An information system that helps managers makedecisions; includes a quantitative modeling componentand an interactive component for what-if analysis

    A computer system that uses an expert knowledge baseto diagnose or solve a problem

    A field of study that attempts to replicate elements ofhuman thought in computer processes; includes expertsystems, genetic algorithms, neural networks, and fuzzylogic

    Information Technology

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    Copyright 2009 John Wiley & Sons, Inc.All rights reserved. Reproduction or translation of this

    work beyond that permitted in section 117 of the 1976United States Copyright Act without express permissionof the copyright owner is unlawful. Request for furtherinformation should be addressed to the PermissionDepartment, John Wiley & Sons, Inc. The purchasermay make back-up copies for his/her own use only andnot for distribution or resale. The Publisher assumes noresponsibility for errors, omissions, or damages causedby the use of these programs or from the use of the