Top Banner
Exploration Personas & Customer Journey 1 st Pecha Kucha Presentation 30 March 2011 Entangled // Barbara Grandl, Julia Richter, Anne Seifert, Birka Valentin, Gerhard Pilz 1
10

Process & Service Design - Exploration Personas & Customer Journey

Jun 30, 2015

Download

Business

Gerhard Pilz

This is a Pecha Kucha presentation about the exploration of personas and the customer journey of people visiting Innsbruck and who are interested in sightseeing with a special focus on churches.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Process & Service Design - Exploration Personas & Customer Journey

ExplorationPersonas & Customer Journey

1st Pecha Kucha Presentation

30 March 2011 Entangled // Barbara Grandl, Julia Richter, Anne Seifert, Birka Valentin, Gerhard Pilz 1

Page 2: Process & Service Design - Exploration Personas & Customer Journey

Entangled

230 March 2011 Entangled // Barbara Grandl, Julia Richter, Anne Seifert, Birka Valentin, Gerhard Pilz

Page 3: Process & Service Design - Exploration Personas & Customer Journey

330 March 2011 Entangled // Barbara Grandl, Julia Richter, Anne Seifert, Birka Valentin, Gerhard Pilz

Dieter & Renate Ebeling

Page 4: Process & Service Design - Exploration Personas & Customer Journey

Dieter & Renate Ebeling

430 March 2011 Entangled // Barbara Grandl, Julia Richter, Anne Seifert, Birka Valentin, Gerhard Pilz

Page 5: Process & Service Design - Exploration Personas & Customer Journey

Dieter & Renate Ebeling

530 March 2011 Entangled // Barbara Grandl, Julia Richter, Anne Seifert, Birka Valentin, Gerhard Pilz

Page 6: Process & Service Design - Exploration Personas & Customer Journey

Innsbruck

630 March 2011 Entangled // Barbara Grandl, Julia Richter, Anne Seifert, Birka Valentin, Gerhard Pilz

Page 7: Process & Service Design - Exploration Personas & Customer Journey

PROBLEM TWEET

730 March 2011 Entangled // Barbara Grandl, Julia Richter, Anne Seifert, Birka Valentin, Gerhard Pilz

“Innsbruck does not provide a separateoverview of all religious monumentsthat can be visited.”

Page 8: Process & Service Design - Exploration Personas & Customer Journey

Innsbruck

830 March 2011 Entangled // Barbara Grandl, Julia Richter, Anne Seifert, Birka Valentin, Gerhard Pilz

Page 9: Process & Service Design - Exploration Personas & Customer Journey

Touch Points // Customer Journey Map

Seeing the tourist information centerEntering & searching for information on their ownQueue up & waitIt‘s their turnGeneral InformationNecessary information is not providedLeaving the information center

930 March 2011 Entangled // Barbara Grandl, Julia Richter, Anne Seifert, Birka Valentin, Gerhard Pilz

Page 10: Process & Service Design - Exploration Personas & Customer Journey

Touch Points // Customer Journey Map

1030 March 2011 Entangled // Barbara Grandl, Julia Richter, Anne Seifert, Birka Valentin, Gerhard Pilz