Process Focus By Mr. Worawoot Ounjai
Process Focus By Mr. Worawoot Ounjai. Business Definition Customer Need & Expectation Customer Experience Management Service Operation Excellence Customer.
Mar 31, 2015
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Process FocusBy Mr. Worawoot Ounjai
Business Definition
Customer Need &
Expectation
Customer Need &
Expectation
What We Do?
A
T
P
Demand Chain
Market Coverage
Supply Chain
Business Strategy
Demand Chain Management
Catalog
OfficeMate is one
of the most favorite
catalogs in Thailand for the past 14 years with over 200 000, copies and extensive products’ information, helping customer in their decision making.
Website OfficeMate.co.th is one of the first
three websites acquired Trust Mark from the Ministry of Commercial Thailand. Rank no.1 in the office supply website from Truehits.net
Mini Catalog
is a monthly catalog providing the latest products and monthly promotion.
Sales Representative provide services and information to customers with service mind
Business Strategies
Supply Chain Management
Warehouse 7,200 sqm. with
more than 10,000 products stocked covering most of the products available in the catalog.
Intelligence Warehouse Management System developed by OfficeMate to efficiently manage the system in the warehouse.
GPS and Electronic map
OfficeMate utilizes GPS and Electronic map to deliver with greater efficiency.
Business Strategies
Market Coverage
• High density-of- customers zonesto lower cost of deliver and increase sale per route.
• Informative database: breadth and depthto understand and provide products and services to each customers’ need.
• Diversified customer base : commercial vs governmentto diversify risk and to have ability to grow in any situation.
• Leveraging customer base: Personnel segment
Business Strategies
Process Planning to Development
1. Problems & Errors2. Questions & Vision3. Know Why Know How4. Logic Process Programming5. KPI of Process6. Process Development
Process Focus
Process Development• Revising all-step process
Process Focus
Modern catalog
e-Business solutions
Technology
In-house software
Hi-speed change
User Friendly Applications
Technology Focus
Technology
Training & Development Program e-Learning
Key Performance Indicator Complaint Management
Technology Focus
Service
Aesthetics Image Focus
Aesthetic Image Focus
Channels:Website, Catalog, Sales, Call Center,
Telecom, Staff
Logistics:Vehicles, Staff
Communications:Promotions, Leaflet,
Media
Aesthetics Image Focus
Corporation of DesignChange & AdaptationChange & Adaptation
Aesthetic
Technology
Process
Technology
Aesthetic
Process
Aesthetic
Process
Technology
Process
Technology
Aesthetic
?
Q & A
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