PROCESS DOCUMENT DIACHI
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PROCESS DOCUMENTDIACHI
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PROJECT & RESEARCH
Design a series of brand labels for three different condiments. The goal is to promote an ethnically authentic condiment to a broader multi-ethnic market.
We started the project by researching Japanese culture, cuisine, design, and packaging, gathering images and information. This helped us to develop a sense of cultural knowledge, an important concept so that when we apply visual language to the labels, we do so correctly and authentically.
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VISUAL INVENTORY
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VISUAL INVENTORY
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CREATIVE GUIDELINES
COMPANY PRODUCT » Diachi
» Wasabi Sauce, Plum Sauce and Mustard Sauce.
TARGET BUYERS » Our product reaches out to a large customer base. We are providing products for the healthy, fresh and affordable food lover.
» Ages 18-40
» Men & Women
» Costumers who are interested in traditional Japanese sauces.
BUYER PERCEPTION » We want our costumers to think of us as the satisfying go-to healthy alternative for ethnic condiments and sauces.
UNIQUE SELLING PROPOSITION » The Consumer will immediately see our unique innovative label design combined with the Japanese art of paper folding, and be drawn in by its
creativity and vibrant contrasting colors.
MARKETING MATERIALS » For now our product will have a web site in order to advertise, expand and become more familiar to a larger consumer base.
PRODUCT CONSIDERATION » We will use typical industry packaging in order to keep the cost of product low.
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EXPLORATION
After fully immersing ourselves in Japanese culture, we sketched out all the ideas running through our heads, a form of artistic brainstorming.
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* Sketches we took further and used to create concepts.
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EXPLORATION
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* Sketches we took further and used to create concepts.
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EXPLORATION
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* Sketches we took further and used to create concepts.
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INSPIRATION
Once we picked the concept sketches for further exploration, we created an Inspiration Board. This board is made up of images of Japan that we want to reflect in our concepts.
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INSPIRATION
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DESIGN CONCEPTS
Concept-wise, we decided to incorporate origami animals. By giving each jar a different animal, we gave each label a personality. This makes the condiments fun and inviting while unifying them as a set.
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DESIGN CONCEPTS
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REFINE CONCEPT
After presenting the concepts, we narrowed the design to one idea.
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PRODUCT
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