PROCEEDING UG ECONOMICS FACULTY INTERNATIONAL …anisah.staff.gunadarma.ac.id/Publications/files/4043/Factors... · PROCEEDING UG ECONOMICS FACULTY INTERNATIONAL CONFERENCE 2018 Digital

PROCEEDING

UG ECONOMICS FACULTY

INTERNATIONAL CONFERENCE 2018

Digital Economy Evolution in The World of

Innovation, Competition and Growth

October 31th

2018

Campus J6 Universitas Gunadarma Jaka Mulya,

Cikunir Bekasi – Indonesia 17146

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PROCEEDING

UG ECONOMICS FACULTY

INTERNATIONAL CONFERENCE 2018



October 31th

2018

Campus J6 Universitas Gunadarma Jaka Mulya,

Cikunir Bekasi – Indonesia 17146

ISSN : 9772654887009

Copyright @2018 by Gunadarma Publications

Gunadarma Publications

Jl. Margonda Raya 100 Pondok Cina

Depok, 16424

Phone: +62-21-78881112

Fax: +62-21-7872829

iii

PROCEEDING

UG Economic Faculty

International Conference 2018



October 31th

2018

Campus J6 Universitas

Gunadarma Jaka Mulya, Cikunir

Bekasi – Indonesia 17146

Cover: Beni Susanti & Team

Copyright @2018 by Gunadarma Publications

ISSN : 9772654887009

HOST:

Co Host:

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Scientific Board

Prof. Dr. E.S. Margianti, SE., MM, Gunadarma University, Jakarta, Indonesia

Prof. Suryadi H.S., Ssi., MMSI, Gunadarma University, Jakarta, Indonesia Prof. Dr. Alexandru Stratan, National Institute for Economic Research, Republic of

Moldova Prof. Dr. Didin Mukodim, Gunadarma University, Jakarta, Indonesia

Ir. Toto Sugiharto, M.Sc., Ph.D, Gunadarma University, Jakarta, Indonesia

Prof. Dr. Ercan Uygur, Turkish Economic Association, Ankara, Turkey Prof. Dr. Euphrasia Susy Suhendra, Gunadarma University, Jakarta, Indonesia

Prof. Dr. Budi Hermana, Gunadarma University, Jakarta, Indonesia Prof. Dr. Dharma Tintri Ediraras, SE., Ak., MBA, Gunadarma University, Jakarta,

Indonesia Y. C. Paya HSU, Ph.D, Duy Tan University, Da Nang, Viet Nam

Dr. Ing. I Made Wiryana, M.Sc., Gunadarma University, Jakarta, Indonesia

Dr. Peni Sawitri, SE., MM, Gunadarma University, Jakarta, Indonesia

Iman Murtono Soenhadji, Ph.D, Gunadarma University, Jakarta, Indonesia

Prof. Dr. Jitender Bhandari, Asia-Pacific Institute of Management, New Delhi, India

Dr. Imam Subaweh, SE., MM, Ak., CA, Gunadarma University, Jakarta, Indonesia

Dr. Misdiyono, SE., MM, Gunadarma University, Jakarta, Indonesia

Dr. Himanshu Dutt, Bajaj Capital, Ltd., New Delhi, India

Prof. Dr. Ikramov Murat Akramovic, Tashkent University of Economy, Uzbekistan

Editorial Board

Dr. Sri Murtiasih

Dr. Emmy Indrayani

Sundari, SE., MM

Dr. C. Widi Pratiwi

Dr. Lies Handrijaningsih

v

http://duytan.edu.vn/

Foreword from

The Rector of Gunadarma University

Indonesia

First of all, on behalf of Gunadarma University, I would like to welcome all speakers and

participants of the UG Economics Faculty International Conference 2018 in Campus J6 Gunadarma

University, Bekasi-Indonesia. The topic of this conference is “Digital Economy Evolution in The

World of Innovation, Competition and Growth”, and this topic is one of the current issues mainly

in the global economy as it has challenged the economy during the era of globalization.

As one of the biggest university in Indonesia who‟s based in information technology, Gunadarma

University always attempts to have a golden opportunity in taking parts of increasing the abilities

and competition of Indonesia economics. After passing quite a long journey of history, currently

Gunadarma University has been existing in Indonesia for more than a quarter of century, which has

no less than 35,000 students as well as more than 70,000 graduates. Gunadarma University has

succeeded in achieving the pinnacle of its career by having a good reputation as a prominent

university in Indonesia as well as globally.

Based on the conference theme, Digital Economy is one of the economic factors which is needed

particularly in the global economics. In this conference, various Digital Economics problems will be

investigated by the involvement of researchers across the globe who are in the developing countries.

Theses researchers eventually act as a bridge of the dominance of thought of researchers in

developed countries and developing countries. It is also a provision of platform in exchanging

management thoughts in this new era of globalization.

The main topic is determined due to the current economy condition from the whole world which

continuously keeps the pressure on the digital condition which becomes the essential needs from the

whole world‟s components. In the different sight, the continuity and development of a particular

economy must always be maintained in order to hold up the value of a particular country. Hence,

digital economy will help country„s welfare in globalization era.

As the medium for knowledge sharing, a proceeding is published and distributed. In these

publications, all valuable articles which are presented on the conference can be found. The articles

cover a broad spectrum of topics of digital economy. The articles provide an overview of critical

research issues reflecting on past achievements and future challenges.

In this occasion, I would like to thank our keynote speaker, H.E. Ulugbek Rosukulov, the

ambassador of Republik of Uzbekistan, and also to our distinguished speakers, Prof. Dr. Alexandru

Stratan, Dr. Herman Saherudin and Dr. Himanshu Dutt

In addition to the efforts of all those people, the success of the conference was due to the financial

support from Gunadarma University Indonesia, as well as our sponsors Bank DKI, PT. Pamapersada

Nusantara, AAMAI and PT. Maskapai Reasuransi Indonesia, Tbk during this event.

Finally, we owe gratitude to all the conference participants for their contributions to the intellectual

discourse during the conference.

vi

As closing remarks, let us say thank you to the Lord Almighty God for all His blessing on us.

Ultimately, I hope that this conference will produce a wide range of formulation forms which can be

used by many parties in order to increase competition, and the ability of Indonesia in particular as

well as other countries.

Jakarta, 31st

October 2018

Prof. Dr. E.S. Margianti, SE. MM

Rector of Gunadarma University

vii

Acknowledgement

Thank God for the blessing and grace without which the accomplishment of the UG Economics Faculty International Conference 2018 would have not been possible. The proceeding contains a number of research articles on economics, accounting, finance and marketing already presented in the UG Economics Faculty International Conference 2018.

We would like to express our gratitude that our ideas were positively responded by the speakers and participants from such different countries as Indonesia, Uzbekiztan, India, Moldova, and Vietnam. Our gratitude hereby specially goes to:

Prof. Dr. E.S., Margianti, SE., MM, the Rector of Gunadarma University

Prof Suryadi HS., SSi., MMSI, the Vice Rector II Ir. Toto Sugiharto, MSc. Ph.D, the Dean of Economic Faculty

Prof. Dr. Euphrasia Susy Suhendra

The Speakers

The moderator

The presenters

The reviewers

The organizing committee

We are equally thankful for the great support and sponsorship from Bank DKI, AAMAI, PAMA, Marein and Nusa Megarkencana as the Co Host.

We certainly acknowledge the possible mistakes or imperfection in either the presentation or the content of the book, which may result from our limited knowledge and capacity. Accordingly, constructive suggestion and correction are welcome. We expect that this work will contribute much to the improvement of our scientific knowledge and insight.

Finally, our infinite thanks for the time shared by the families and friends. We are deeply indebted to their understanding and support in completing this work. Hopefully, this book will bring benefit to us.

October 2018

Editor

viii

Proceeding UG Economic Faculty-International Conference

Gunadarma University – Campus J6,Oct 31th 2018 ISSN: 9772654887009

TABLE OF CONTENT

NO Title Page

1. The Effect Of Net Income, Operation Cash Flow, Stock Price, And Inflation On 1-10 Cash Dividend In Industrial Sector Of Consumtion Goods In Index LQ-45.

Fitri Apriyanti, Desi Pujiati

2. The Influence Of Innovation, Creativity, And Market Orientation Towards 11-17 Marketing Performance Through Competitive Advantage As An Intervening

Variable. (A Case Study On The Rubber And Plastic Goods Industry In

Jakarta).

Waseso Segoro, Rina Ardia Kusumawati

3. Institutional Ownership, Board Of Commissioners, Audit Committee, Audit 18-26 Quality On Tax Avoidance

Fitri Madiana, Desi Pujiati

4. Effect Of Export And Import On Rupiah Exchange Rate Per Us Dollar 27-34

Desti Dirnaeni, Christera Kuswahyu Indira, Irfan Ardiansyah

5. The Digitalization Process Of Salak Pondoh Marketing At Gapoktan Of Ngudi 35-39 Luhur Magelang, Central Java

Budiman, Ali Akbar, Ade Irmayanti

6. Analysis and Design Cash Sales Accounting Information System In Utama 40-49 Aluminium Stores

Azhelia Syafira, Lana Sularto

7. Bankruptcy Prediction Analysis Using Altman Z-Score, Springate, Zmijewski, 50-58

Foster, Grover And Fulmer Model at PT. Bakrie & Brothers Tbk Period 2013-

2017

Muhammad Habibur Rahman, Lana Sularto

8. The Influence Of The Original Regional Revenue (PAD), General Allocation 59-68 Funds (DAU), Special Allocation Funds (DAK), And Revenue Sharing Funds

(DBH) On Capital Expenditures In Bengkulu Province Period 2013-2016

Maria Goretty Kurnia Sari, Lana Sularto

9. The Influence Of The Quality Of Digital Services On The Satisfaction Of 69-75 Services In The Service Of Population And Civil Registration Of The City Of Palembang

Sunarto, Maulana Ali

10. The Effect Of Financial Pressure, Opportunity And Rationalization To Financial 76-83 Statement Fraud (Studi Kasus Pada Perusahaan Pertambangan Di Bursa Efek

Indonesia)

Tina Aprilia, Caecilia Widi Pratiwi

Table Of Content ix


ISSN: 9772654887009 Gunadarma University – Campus J6,Oct 31th 2018

NO Title Page

11. Financial Distress Prediction And Seeing The Influence Of Altman Ratio On 84-88

Company Financial Distress

Hadhi Dharmaputra Juliyani, Bertilia Lina Kusrina

12. Analysis of The Effect of Fundamental Factor (ROE, DAR, and EPS) On Stock 89-97

Prices

Muhammad Iman Fadhillah, Bertilia Lina Kusrina

13. Utilization Of Resources Through Community-Based Tourism 98-110

Dhiana Ekowati, Winanto Nawarcono

14. The Effect Of Intellectual Capital On Financial Performance 111-121

Arif Rahmad Hidayat, Bertilia Lina Kusrina

15. Knowledge Management Model In Social Media 122-127

Inayatulloh, Winda Widya Ariestya

16. Factors Influencing Consumer‟spurchase Interest Of Jd.Id Online Shop 128-137

Anisa Khaerusani, Lies Handrijaningsih, Anisah

17. The Human Capital Effect On Economic Growth Through Information 138-145

Technology In Asean

Renny Nur’ainy,, Noor Muhammad Adipati, Dini Andriyani

18. Evaluation Of Flypaper Effect In District / City Government In Jawa Tengah 146-155

Province 2014-2016 Period

Dyah Kurniawati, Caecilia Widi Pratiwi

19. The Effect Of CSR, Mechanism Of GCG, And Size On Tax Avoidance: 156-161

Empirical Study On Food And Beverage Companies Listed At IDX In Period

2013-2016

Nyimas Gusti Tunjung Arum, Cicilia Erly Istia

20. Implemented Of Fuzzy Tsukamoto Method In Production Quantity Predicting 162-167

Boldson Herdianto Situmorang, Prihastuti Harsani, Winda Widya Ariestya, Puji Wahyuutami

21. Effect Of Firm Size, Leverage, Profitability And Liquidity To The Disclosure Of 168-177

Internet Financial Reporting (IFR) In Banking Companies Listed In BEI Year

2012-2016

Dwi Ayu Maharafni, Imam Subaweh

22. The Important of Digital Marketing for Innovative Economic Sustanaibility 178-180

Ikramov M.A, Eshmatov S.A.

Table Of Content



NO Title Page

23. The Effects Of Fundamental Factor Toward Stock Return In Sub Sector Of 181-188

Textile And Garment Companies Listed In Indonesia Stock Exchange On 2012-

2017

Sri Dewi Sekarningsih, Lies Handrijaningsih, Angga Putri Ekanova, Septi

Mariani T.R

24. Performance Analysis Of PT Blue Bird Tbk Using Balanced Scorecard 189-200 Measurement (2015 - 2017 Financial Period)

Piter Paolas Pangemanan, Toto Sugiharto

25. Comparison Of The Accuracy Among Altman Z-Score, Springate, Zmijewski, 201-215 And Grover In Assessing The Potential Financial Distress: Empiricalstudy In

Retail Trade Subsector Companies Registered In The Indonesia Stock Exchange 2013-2016 Period

Ani Riyani, Toto Sugiharto

26. Revenue Optimization By The Simplex Method At Osuki Outlet (Branch Of 216-225 Lippo Plaza Kramat Jati)

Rahmi Meyliza Putri, Masodah

27. Social Media Influencer: Marketing Strategy For SMES 226-236

Subagyo, Gesty Ernestivita

28. Factors For Determining Internet Financial Reporting On Local Government 237-245 Websites In Indonesia

Luthfi Yuliana, Peni Sawitri

29. Correlation Between Foreign Transaction And Performance Of Islamic Stocks 246-250 (ISSI) In Indonesian Stock Exchange

Riskayanto, Bagus Nurcahyo, Sulimah

30. Influence Of Tax, Tunneling Incentive, Bonus Plan, Good Corporate 251-256 Governance, And Company Size On Company‟s Decision To Transfer Pricing

In Manufacturing Companies Listed On Indonesia Stock Exchange 2012-2016

Period

Andrea Vindi Sukmana, Sundari

31. Buruh Gendong Attitude In Customer Service (Case Study In Beringharjo 257-265

Market Yogyakarta)

Sri Darini, Dhiana Ekowati, Winanto Nawarcono

32. Keyword For Disclosure Index Application Case Indonesia Banking 266-270

Romdhoni Susilatmadja, Lintang Yuniar Banowosari, Annisa A. Dwinuri

33. The Difference Of Employee Performance After “E-Kinerja” Implementation At 271-280 Puncu Kediri Community Health Center

Restin Meilina

Table Of Content xi



NO Title Page

34. Social Media As A Channel For Promoting E-Commerce Platform 281-286

Detty Purnamasari, Lucky Rachmadeni, Koko Bachrudin

35. Information System Design In Po Sinar Jaya Ticket Reservation Website On 287-294 Cibitung Bekasi Branch

Wahyu Supriyatin, Ida Astuti

36. Fundamental Analysis And Discounted Cash Flow Valuation Of Healthcare 295-305 Stock At Indonesian Stock Exchange

Zharfan Dhaifullah

37. The Automated Test Software Design And Cost Benefit In Sanity Testing 306-314

Muhammad Isa Wibisono, Rizky Sugiharti Utami, Fakhrul Ridha, Aris Budi

Setyawan

38. A Determining Of Demand Function Model Of Motorcycle Sparepart At CV 315-319 Sumber Motor

Tia Chisca Anggraeni, Dewi Anggraini P. Hapsari, Winda Widya Ariestya

39. Effect Of Security, Perception, Usefulness, And Price Against The Use Of E- 320-328

Money Card Mandiri As A Tool Transaction

Sri Nawangsari, Mutia Lariza Andini

40. The Effects Of Financial Stability, Leverage, Financial Target, Audit Quality, 329-337 And Financial Expertise Of Committee Audit Member To Financial Statement

Fraud (Case Study On Manufacturing Firms Which Listed In Indonesia Stock

Exchange Period 2012-2016)

Wilda Nur Syahputri, Sri Sapto Darmawati

41. Determinants Of Good Governance And Their Implications On Public Listed 338-347

Banks In Indonesia Stock Exchange

Sri Sapto Darmawati, Dharma Tintri E, Emmy Indrayani

42. Market Potential And Reality Application Of Digital Martketing In Vietnam 348-353 Enterprise During Current Period

Trinh Le Tan, Dao Thi Dai Trang

43. A Linier Graphics Analysis To Predicting The Equilibrium Function Using 354-358

Matlab

Dewi Anggraini P. Hapsari, Sugeng Santoso, Desi Novianti

44. Information Tecnology Audit at PT Link Net, Tbk By Using Isaca Instruments 359-370

Christopher Iskin Putra, Ary Natalina

45. Financial Technology Impacts On Financial Performance An Empirical Study 371-380

On Banking

B. Sundari, Natania Hanna

Table Of Content



NO Title Page

46. Financial Technology An Evidance From Indonesia Study Case From Finance 381-389 Public Entities

B. Sundari, Maharani Kinanti Djuanita

47. Islamic Banking Intellectual Capital And Islamic Social Responsibility Effect 390-400 On Financial Performance

Masodah, Octavia Berliana, Laina Zahra

48. The Effect Of Bank Health Levels On Firm Values With Corporate Social 401-410 Responsibility As Intervening Variable (In National And Private Commercial

Banks Period 2012-2016)

Nur Khasanah, Sugiharti Binastuti

49. Concept Of Marketing And Promotion Mix For New Business Hydroponics 411-420 Minimun Plant Point

Ema Nurzainul Hakimah, Sri Aliami

50. The Evidence Of Seasonal Market Anomalies In Indonesia Stock Exchange 421-430

Rina Sugiarti, Desy Atikah Surahman

51. Oil-Gas And Non Oil-Gas Export Commodities: Determinants And Its Impact 431-437 On National Foreign Exchange Reserves Case Studi : Indonesia 1998 - 2017

Vina Esly Marini, Iman Murtono Soenhadji

52. Direct And Indirect Effect Of E-Service Quality, Trust, And Experience On Re- 438-445 Purchase Intention Through Customer Satisfaction

Laravia Nendri, Reni Anggraini

53. Comparison Of Promotion Mix On Consumer Purchase Intention Of Music 446-451 Products In Indonesia And India In The Digital Era

Teddy Oswari, Reni Diah Kusumawati, Tristyanti Yusnitasari, Himanshu Dutt

54. Using Computer Assisted Audit Tools And Techniques (Caatts), And The 452-457 Quality Of Tax Auditing

Detty Purnamasari, Fenni Agustina, Aldefa, Dharma Tintri E

55. The Analysis Effect Of Shopping Motivations And Contextual Elements Of 458-465

Daily Deals Website On Compulsive Buying Consumers In Indonesia

Auliya Cornelia Hidayat, Sri Murtiasih

56. Decision Making System In Selecting Seeds Of Chili Hybrida Superior Variety 466-478 Using Ahp (Analytic Hierarchy Process).

Onny Marleen, Suharni, Anggraeni Ridwan, Rani Puspita

57. A Tutored Approach: Flashcard Based Digital Storytelling System 479-486

Jumail, Eka Budhy Prasetya, Rita Dwi Risanty

Table Of Content xiii



NO Title Page

58. Analysis Of Shopee E-Commerce Performance By Load Testing And Stress 487-494 Testing

Aviarini Indrati, Pertiwi Kusumastuti, Dea Adlina

59. National Competitiveness Evolution In The World Of Innovation, Competition 495-503

And Growth

Alexandru Stratan

60.

The Influence of Website Quality, Lifestyle Shopping, and Price Discount on 504

Impulse Buying Behavior on Online Shopping Sites

Betyeka Anggiyangsari Retnaningtyas, Emmy Indrayani

61.

Purchase for the environment: Indonesia‟s and Vietnam‟s consumers purchasing 505

intention towards energy-saving light bulbs

Paya Y.C. Hsu , Emmy Indrayani


ISSN: 9772654887009 Gunadarma University – Campus J6, Oct 31h 2018

Factors Influencing Consumer’s Purchase Interest Of Jd.Id Online Shop

Anisa Khaerusani ¹ , Lies Handrijaningsih², Anisah³

Faculty of Economics, Gunadarma University, Jakarta Indonesia [email protected]

1, [email protected]

2

[email protected]

ABSTRACT The development of internet technology that is happening at this time raises the competition of e-

commerce business where e-commerce business opportunities can be said to be very promising

because considering the increasing needs and desires of consumers in doing online shopping. The

competition led to many e-commerce companies competing to attract consumers to buy, one of them

was JD.id's online shop. The purpose of this study was to examine the influence of price perception,

e-service quality and consumer trust to consumer purchase interest in JD.id online shop.The data

used in this study are primary data, which is done by distributing questionnaires to 100 respondents.

Data analysis technique used is to test the validity, reliability test, the classic assumption test,

multiple linear regression analysis, F test, t test, and test the coefficient of determination

(R2).Simultaneous test results show that price perception, e-service quality and consumer trust affect

the buying interest of JD.id online shop consumers. Partial test results show that price perception and

e-service quality affect the buying interest of JD.id online shop consumers, while consumer trust

doesn‟t affect the buying interest of JD.id online shop consumers.

Keyword: Price Perception, E-Service Quality, Consumer Trust,Consumer Purchase Interests

JEL Codes: M13

INTRODUCTION The millennial generation currently, a marketing process can be carried out without requiring

a place to meet each other. Consumers no longer recognize a product directly, but simply by looking

at the desired product online.This can happen because of the advancement of internet technology that

can connect long distances between producers and consumers.The advancement of this technology

strongly supports the ease of the community in carrying out activities. The technology created is no

longer a necessity to facilitate community activities, but also as a means to support business

activities in companies in the form of e-commerce. E-commerce is one of the fastest growing technologies along with the presence of the internet.

Many people benefit from the convenience of doing business through internet media. The benefits

obtained in addition to saving time in shopping, e-commerce also saves costs because consumers no

longer have to visit the store to buy the products needed. The statement does not rule out the

possibility that e-commerce business will continue to grow and more startup companies offer

community needs ranging from clothing, shoes, electronics, cosmetics, sports equipment, kitchen

equipment, etc. The development of e-commerce was triggered by consumer awareness of e-commerce which

continued to increase by starting to adopt online shopping habits. In addition, the variety of products

and services offered by e-commerce companies to their consumers in an innovative, inexpensive,

easy and profitable sales promotion. Related parties such as technology companies and the

Indonesian government also contributed to increasing e-commerce transactions domestically. The world of e-commerce is now increasingly crowded, especially in Indonesia. Besides

Lazada, OLX and Tokopedia, there are also Matahari Mall and Elevenia which are market-based the

marketplace. Based on data collected by iPrice's online shop aggregator site, it shows that in 2017

Lazada and Tokopedia were involved in a fierce competition that can be seen from the number of

visitors and popularity on social media. Lazada took 49 million visitors and Tokopedia took 39.67

million visitors. This raised entrepreneurs for e-commerce business that seemed promising so that

emerged a new starup company JD.id, which is now able to compete with e-commerce sites that first

appeared in Indonesia.

Khaerusani, Lies, Anisah

mailto:[email protected]



Proceeding UG Economic Faculty-International Conference Gunadarma University – Campus J6,Oct 31th 2018

ISSN: 9772654887009

JD.id's online shop is one of the most successful e-commerce companies in taking advantage of

the rising e-commerce market opportunities in Indonesia. JD.id is an e-commerce company formed as a

collaboration between JD.com and an Indonesian partner. JD.id began operating in Indonesia since

October 2015. At first, they focused on providing customers with hard-to-find electronic products and

gadgets, such as Apple's iPad Pro and A2010 from Lenovo which were just launched at the end of 2015.

Since then they have expanded offer their products and include categories of laptops, PCs, fashion,

mothers, babies, children, home appliances, and shopping vouchers. Based on the data posted on the JD.id website, the number of products marketed today has

reached 100,000 stock keeping units (SKUs), 10 times higher than the previous year's 10,000 SKUs.

Recognizing that Indonesia's geography is very broad and the strength of e-commerce is in the

logistics infrastructure, JD.id also directly develops three warehouses in Cimanggis, Surabaya and

Pontianak by recruiting large-scale warehousing personnel. In fact, out of a total of 300 employees,

the most for warehousing. The number of resources will continue to grow as JD.id builds new

warehouses. The expansion of the offer made by JD.id can be stated that there is an increasing consumer

buying interest online. Buying interest occurs because of the stimuli given by the producers to

consumers. Products that consumers are interested in depend on the tastes of different consumers. E-

commerce companies are generally in demand by consumers if the appearance on an attractive site

can direct consumers to always visit the online shopping site. The more often consumers visit the

site, the greater the consumer's buying interest in available products. The main e-commerce business competition regarding consumer confidence in products sold

by an online shopping site. Consumer buying interest will be lost if the experience provided by the

seller on the site is bad for consumers, such as fraud. Lack of security in online shopping sites will

lead to fraud committed by the seller. On the JD.id online site emphasizing that this will not happen

because of the commitment of the company that implements the guarantee of the authenticity of its

products. Competitors from JD.id do provide cheaper prices but there are still many images that do

not match the original and this makes consumers disappointed. E-commerce companies currently compete with each other in terms of service, ease of use in

the site, speed of delivery and price promotion. Service aspects in e-commerce companies can be

seen from the seller's responsiveness in responding to the buyer, the security of the goods purchased

by the consumer, as well as the seller's attitude when receiving criticism from buyers. Consumers

will reopen on a site that is considered to provide comfort in online shopping. The convenience felt

by consumers when opening each menu on a site is one of the advantages of the site to maintain

consumers. Essentially there is no consumer who wants to be troubled in the shopping process as

well as in e-commerce businesses. Most online shop sites compete with each other to offer products at cheap prices, discounts

are also large cash back without prioritizing the authenticity of the product. Not a few Indonesian

people are more tempted by cheap price offers both shopping through online sites and shopping

directly. It is quite difficult indeed to distinguish genuine and imitation items if buying products

through an online shop because what is seen is only a picture. The product that has been received

will be a consumer risk whether the product is appropriate or not with the image displayed on the

online shop site. The expensive products offered by online shops do not fully guarantee their

authenticity. This depends on the company implementing its strategy, especially pricing strategies

that will create public perception of the price offered. Price is a determinant in providing value to consumers and influencing the product image, as

well as consumer decisions to buy the product. That statement can be said that prices become one of

the considerations for consumers to buy a product because the price is the value of purchase and

selling a product. Price raises public perception in the form of cheap, standard and expensive prices.

The price perception can be measured by the quality of the product obtained, the benefits of the

product as well as the level of income of the community to obtain a product because the price is

expensive or cheap depending on people's opinion.

Formulation of The Problem

The formulation of the issues to be discussed as follows: Do price perceptions, e-service quality and consumer trustinfluence on consumer purchase

interest in JD.id online shop simultaneously?

Khaerusani, Lies, Anisah 129



Do perception of price influence on consumer purchaseinterest in JD.id online shop partially? Do e-service quality influence on consumer purchase interest in JD.id online shop partially? Do consumer trust influence on consumer purchase interest in JD.id online shop partially?

Research Purposes This study aims to determine : The Influence of price perception, e-service quality and consumer trust on consumer purchase

interest in JD.id online shop simultaneously. The Influence of price perception on consumer purchase interest in JD.id online shop partially. The Influence of e-service quality on consumer purchase interest in JD.id online shop partially. The Influence of consumer trust on consumer purchase interest in JD.id online shop partially.

LITERATURE REVIEW

Consumer Behavior Swastha and Handoko (2010) in Ismantoro (2017) define consumer behavior as theactions of individuals who are directlyinvolved in the procurement and use ofgoods and services the economy including decision-making activities, whileconsumers can be divided into twoindividual consumers and industrialcustomers.

Factors Affecting Consumer Behavior The factors that affect consumer behavior, according to Kotler (2008) in Ismantoro (2017) consists of: Cultural Factors

Cultural factors have a broad and profound effect on consumer behavior. Cultural factors consist of: culture, sub-culture and social class.

Social Factors In addition to cultural factors, a consumer's behavior is influenced by social factors such as: reference groups and families.

Personal factors Personal factors that contribute to consumer behavior consist of: age and life cycle stage, work and economic environment, lifestyle, personality and self-concept.

Psychological factors Purchasing behavior before making choices on the product or service that will be purchased and will be influenced by four main psychological factors, namely motivation, perception, learning about a thing, and trust and establishment.

E-Commerce Laudon and Laudon (2013) define e-commerce as an electronic commerce mediathat has certain

characteristics. In e-commerce there is an exchange of information in the form of both financial and

non-financial business transactions between two parties through electronic or digital media (Internet

and the web).

Price Perception In the opinion of Peter and Olson (2014) said that price perception is related to how price information is understood entirely by consumers and gives a deep impression for them.

E-Service Quality According to Chase, Jacobs & Aquilano (2006) in Nasir (2017) e-service quality is a form of service

quality that is developed by wider outreach with internet media that connects sellers and buyers to fulfill shopping activities effectively and efficiently.



ISSN: 9772654887009

Consumer Trust According to Siagian and Cahyono (2014) trust is a belief from one of the parties regarding the intent and behavior aimed at the other, so consumer confidence is defined as a consumer expectation that service providers can be trusted or relied upon to fulfill their promises.

Consumer Purchase Interest Durianto (2013) revealed that buying interest is a desire to have a product, buying interest will arise

if a consumer has been affected by the quality and quality of a product, information about products such as prices, how to buy and product weaknesses and advantages compared to other brands.

Research Model

Figure 1. Research Model

Sumber : , , ,

Hypothesis H1 : Price perception, e-service quality and consumer trust influencingconsumer purchase interest

in JD.id online shop simultaneously. H2 : Price perceptions influencing consumer purchaseinterest in JD.id online shop partially. H3 : E-service quality influencing on consumer purchase interest in JD.id online shop partially. H4 : Consumer trust influencing consumer purchase interest in JD.id online shop partially.

RESEARCH METHODOLOGY

Object of Research In this study, the object of research is JD.id's online shop and the subjects of the research are

all consumers at the JD.id online shop. This research starts from April to July 2018.

Population and Sample The population used is JD.id consumers. Consumers who are the sample of respondents are

respondents who live in Jabodetabek. The number of respondents taken as a sample is 100

respondents. The sampling technique used is non-probability sampling where each member of the

population does not have the same opportunity to be selected as a sample, with a purposive sampling

method. According to Sugiyono (2013) purposive sampling is a technique of sampling data sources

with certain considerations. These considerations have been determined by the researcher namely: The age range is 17 to 51 years Ever visited the JD.id online shop website Ever seen JD.id online shop ads

Types and Sources of Data This study uses primary data. Data collection was done by questionnaire technique, namely by

giving a written statement to the respondent. Furthermore, the respondent gives a response or

statement given.




RESULT

Instrument Test Validity Test

Validity testing results consisting of price perception, e-service quality and consumer trust in consumer purchase interest in JD.id online shop, are declared valid. This is based on the results of

testing as many as 19 questions shown to consumers have a value of r count> r table (0.196).

Reliability Test The results of the research reliability test obtained by Cronbach's Alpha for each variable is

greater when compared with the r criteria, which is 0.60 thus the overall research variable (Price

Perception, E-Service Quality and Consumer Trust in Consumer Purchase Interest) is declared

Reliable.

Classic Assumption Test Normality Test

In normal probability a data plot can be recognized or detected by looking at the data distribution

(point) on the axis of the diagonals. Data is normally distributed, if the data spread around a

diagonal line and follow the direction of the diagonal line. More details can be seen in Figure 2 as

follows:

Figure 2. Normality Test Results

The appearance on the normal probability plot graph shows the distribution points following and

approaching the diagonal line so that it can be concluded that the regression model comply the assumption of normality.

Multikollinearity Test Multicollinearity test is intended to test whether the regression model has a correlation between

independent variables, with pay attention the tolerance value and VIF (Variance Inflation Factor). As a prerequisite for the regression model must have a tolerance value> 0.10 and VIF value <10.

The results of the multicollinearity test can be seen in Table 1 as follows:

Tabel 1. Multikollinearity Test Results



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The multicollinearity test results above show that all variables have a tolerance value greater than

0.10 and the VIF value is less than 10. The results of this study can be concluded that there are no symptoms of multicollinearity between independent variables in the regression model.

Heteroscedasticity Test Heteroscedasticity test is used to test whether in a regression model there is similarity or

inequality of variance between one observation with another observation. Heteroscedasticity

testing uses scatterplot graphics. The following shows the scatterplot graph of the regression

model in this study which is presented in Figure 3:

Figure 3. Scatterplot Heteroscedasticity Test Graph

In Figure 3 shows that the points spread randomly and spread both above and below the

number 0 on the Y axis. So it can be concluded that there was no heteroscedasticity in the regression model in this study.

Multiple Linear Regression Analysis This multiple linear regression analysis is used to determine the effect of independent variables,

namely price perception, e-service quality and consumer trust on the dependent variable, namely

consumer buying interest. The results of multiple linear regression analysis can be seen in Table 2 as

follows:

Table 2. Results of Multiple Linear Regression

Based on Table 4.9 the equation can be obtained: MBL = 2,399 + 0,343PRH + 0,334ESQ - 0,028KPK + e

Interpretation of the equation: A constant value of 2.399 means that buying interest in JD.id consumers (Y) before being

influenced by independent variables namely price perception (X1), e-service quality (X2) and consumer trust (X3) will increase by 2,399 when constant variable (no change).




The regression coefficient of the price perception variable is 0.343 with a positive coefficient

value. This means that if the response to price perceptions increases, then consumer buying interest in JD.id will increase.

Based on the processed data, the regression coefficient variable e-service quality is 0.334 with a positive coefficient value. This means that if the response to e-service quality increases, then consumer buying interest in JD.id will increase.

In the regression coefficient variable consumer trust is 0.028 with a negative coefficient value. This means that if the response to consumer trust increases, then consumer buying interest in

JD.id will decrease.

Hypothesis Testing Next, to test whether the independent variables are price perception, e-service quality and

consumer trust in the dependent variable, the purchase interest of consumers influences both simultaneously (simultaneously) and individually (partial) is done by testing the hypothesis.

The Influence of Price Perception, E-service Quality and Consumer Trust Simultaneouslyon

Buying Consumer Interests in JD.id Online Shop

Table 3. F Test Results

The results of the SPSS program obtained F count value is 63.161> 2.70 F table with a significance value of 0.000 <0.05, so Ho is rejected, meaning that the perception of price, e-service quality and

consumer trust simultaneously influence consumer purchase interest in the online shop JD.id.

The Influance of Price Perception, E-service Quality and Consumer Trust Partially on

Purchase Consumer Interests in JD.id Online Shop

Table 4. t Test results

a. The value of t counts the price perception (X1) of 4.102 greater than t table (1.984) and the

significance value (0.000) <value of α (0.05). These results indicate that the price perception

variable influences consumer buying interest in JD.id. This is because consumers feel the price of

products offered by JD.id is affordable and in accordance with their quality.Consumers also feel

that JD.id products have benefits that are far greater than the price that will be paid. This research

is in line with what was done by Nusarika and Purnami (2015) and Ayuningrum and Idris (2016)

where both studies concluded that price perception variables influence consumer buying interest.



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In Table 4, it is obtained the value of e-service quality (X2) t count of 3.929 greater than t table

(1.984) and significance value (0.000) <α value (0.05). These results indicate that the variable e-

service quality influances consumer purchase interest in JD.id. This is because e-service quality is

a need for consumers to feel comfortable so that they can attract consumers' buying interest.In this

study revealed that JD.id online shop provides consumer services that are ready to respond to

consumer needs, delivery of goods that is always on time, featuring designs that make it easy to

shop and available products are presented accurately on the JD.id website by providing detailed

information about available products.This research is in line with what was carried out by

Maulana and Kurniawati (2014), Claudia, et al (2016), Nurlina (2017) and Nasir (2017) which all

of their studies concluded that the variable e-service quality affects consumer buying interest. Based on the results of the data obtained the value of t count consumer trust (X3) of -0.371 is

smaller than t table (1.984) and the significance value (0.712)> α value (0.05).These results

indicate that the variable consumer confidence do not influences consumer buying interest in

JD.id.Consumer trust is an important factor in an online shop. The better the trust formed by the

online shop towards consumers, the more the consumer buying interest will increase. There is no

influence on consumer trust because consumers consider other factors that influence buying

interest.Many consumers are interested in buying goods online because they only want to try to

buy an item online, want to have their own experience of online shop sites and goods that

consumers are looking for offline are hard to find.The results of this study contrast with previous

research conducted by Nusarika and Purnami (2015), Alwafi and Magnadi (2016), Ayuningrum

and Idris (2016), and Nurlina (2017) where the results of his research concluded that consumer

confidence influences consumer buying interest.

Determination Coefficient Testing This analysis is used to determine the percentage contribution of the influence of independent

variables (price perception, e-service quality and consumer trust) on the dependent variable

(consumer buying interest). From the results of calculations with the help of the SPSS program, the

results obtained are as follows:

Tabel 5. Results of the Determination Coefficient

Based on Table 5 regarding the test results of the coefficient of determination shows that the

amount of Adjusted R Square is 0.653 or 65.3%. This means that the independent variables proposed

in this study are price perception, e-service quality and consumer trustworthiness to be used and able

to explain the variance of the dependent variable, namely consumer buying interest.While the rest,

which is equal to 0.347 or 34.7%, is explained by other variables not included in this research

variable such as discounts, ease of use, prior experience and effectiveness of advertising.

CONCLUSION Based on the results of research, data analysis and discussion described in the previous chapter, the authors can draw the following conclusions: Price perception, e-service quality and consumer trust simultaneously or together influence on

consumerspurchase interest in JD.id online shop. Price perception influences on consumerspurchase interest in JD.id online shop partially. E-service qualityinfluence on consumers purchase interest in JD.id online shop partially. Consumer trust do not influence on consumers purchase interest in JD.id online shop partially.




IMPLICATIONS The results of this study can be used as a policy in increasing consumer purchaseinterest

considering the results of this study indicate that price perception and e-service quality influences

consumer purchase interest in JD.id online shop. JD.id's online shop site is one of the successful e-

commerce newcomers in the e-commerce industry in Indonesia.In this case JD.id is required to

maintain the image or good name that is owned by always improving the good quality of services

and products sold, so that it can still compete with other e-commerce so as to increase consumer

buying interest. For consumers also should start paying more attention to the trust about online shop JD.id as a

consideration for making a purchase transaction, aside from paying attention to price perception and

e-service quality at JD.id online shop.It is expected that consumers can be more interested in

purchasing products that meet their needs.

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AUTHOR PROFILE

AnisaKhaerusani, is a student major in management department, economic faculty of

Gunadarma University. The research interest in management area. She was born in Jakarta, March22, 1995.

Dr. Lies Handrijaningsih, SE,. MM. is a lecturer of the Faculty of Economic Science

Department of Management Gunadarma University, Jakarta. She has completed a

bachelor's degree majoring in Management at Soegijapranata University, Magister

Education from Department of Magister Management and Economic Science Doctoral

Program at Gunadarma University.

Anisah, SE., MM is a lecturer at the Faculty of Economy, Department of Management

Gunadarma University, Jakarta. She has completed a bachelor's degree majoring in

Mangement Economic at Gunadarma University in 2003. Magister Education from

Department of BankingGunadarma University in 2008. Currently a teaching staff at

Gunadarma University from 2011 until now. Actively publishes national research.


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