advice, accountability and assistancefor creative businesses advice, accountability and assistance for creative businesses Problem Clients: How to Spot Them and Turn Them Into Good Ones with Ilise Benun @MMToolbox Illustrations by Iain Keith Murray @IainKeith
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Problem Clients: How to Spot Them & Turn Them Into Good Ones
Battling big egos and unfair deadlines? You're not alone. But for solopreneurs and small agencies especially, one bad client can mean big problems, draining your resources and even harming your carefully built culture. In this presentation, given at Ad Age's Small Agency Conference (2014 in Austin), Ilise Benun identifies 4 red flags to help you spot the types of clients you should think twice about working with, and will offer tips on how to work with challenging clients more productively. Watch the video here: http://marketing-mentor.com/resources/dealing-problem-clients-video
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• External: Chaos in the corporate culture.• Unrealistic demands and expectations.• Internal: No organizational skills or discipline. • Both: no consequences.
1. Don’t react emotionally. 2. Don’t take it personally. 3. Don’t jump to conclusions.4. Think about what’s going on for them.5. Be accommodating yet firm.
• Take time to figure them out.• Listen for what’s really going on.• Shift to their “frequency.”• Be the one who “gets” them.• That’s rare and engenders loyalty.