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Proactive Crisis Management Through Internal Crowdsourcing
32

Proactive Crisis Management Through Internal Crowdsourcing

May 22, 2015

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MissionMode

Internal crowdsourcing is a relatively new way to use the eyes and ears of your employees to avert a crisis or reduce the impact of a crisis. (It does NOT involve social media.) Learn what it is and some strategies for using it in your organization.
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Page 1: Proactive Crisis Management Through Internal Crowdsourcing

Proactive Crisis Management Through Internal Crowdsourcing

Page 2: Proactive Crisis Management Through Internal Crowdsourcing
Page 3: Proactive Crisis Management Through Internal Crowdsourcing
Page 4: Proactive Crisis Management Through Internal Crowdsourcing

Recognize a potential

crisis in the early stages

and it can more easily be

prevented from escalating.

Page 5: Proactive Crisis Management Through Internal Crowdsourcing

If a crisis does ensue, early

detection enables more

effective mitigation.

Page 6: Proactive Crisis Management Through Internal Crowdsourcing

Spot the Unpredictable

Page 7: Proactive Crisis Management Through Internal Crowdsourcing

We would love to

have the ability to

spot every potential

crisis situation...

Page 8: Proactive Crisis Management Through Internal Crowdsourcing

…but it’s just not

possible from the

comfort of

headquarters.

Page 9: Proactive Crisis Management Through Internal Crowdsourcing

To have an effective and

workable crisis management

plan, gather the most

current information possible

at ground-zero.

Page 10: Proactive Crisis Management Through Internal Crowdsourcing

How can your company

better detect a brewing crisis

in the early stages?

Page 11: Proactive Crisis Management Through Internal Crowdsourcing

How can it facilitate the

efforts of the crisis

management team to cope

with ongoing crises?

Page 12: Proactive Crisis Management Through Internal Crowdsourcing

How do you get an accurate, up-to-the-minute view of a situation?

Page 13: Proactive Crisis Management Through Internal Crowdsourcing

The Power of Internal Crowdsourcing

Page 14: Proactive Crisis Management Through Internal Crowdsourcing

Internal crowdsourcing

uses the eyes and ears

of your staff to gather

critical information in

real-time.

Page 15: Proactive Crisis Management Through Internal Crowdsourcing

People on the scene can

provide valuable

intelligence about a

smoldering issue and

report new issues that

would otherwise be missed.

Page 16: Proactive Crisis Management Through Internal Crowdsourcing

* This is not your

typical crowdsourcing.

It does not involve

social media.

Page 17: Proactive Crisis Management Through Internal Crowdsourcing

Internal crowdsourcing involves a tightly controlled internal group of people involved in private communications.

Page 18: Proactive Crisis Management Through Internal Crowdsourcing

What types of “on-the-

ground” information can

internal crowdsourcing

monitor?

Page 19: Proactive Crisis Management Through Internal Crowdsourcing

• Real-time eyewitness intelligence

• Crisis response field reports

• Suspicious activity

• Safety risks and hazardous

situations

• After-action assessments

• And more…

Page 20: Proactive Crisis Management Through Internal Crowdsourcing

Situational

awareness and

safety are improved.

Reaction time is

decreased.

Page 21: Proactive Crisis Management Through Internal Crowdsourcing

Have a Direction

Page 22: Proactive Crisis Management Through Internal Crowdsourcing

You don’t want to just hand

someone a laptop and tell

them to crowdsource some

information.

You need to go in with a

plan.

Page 23: Proactive Crisis Management Through Internal Crowdsourcing

1. Determine your goals

and share them clearly

with everyone who will be

involved with internal

crowdsourcing.

Page 24: Proactive Crisis Management Through Internal Crowdsourcing

2. Decide how you will

aggregate and utilize the

information.

Page 25: Proactive Crisis Management Through Internal Crowdsourcing

3. Consider how that

information can best be

used to direct your crisis

management strategy.

Page 26: Proactive Crisis Management Through Internal Crowdsourcing

A New Type of Crowdsourcing Tool

Page 27: Proactive Crisis Management Through Internal Crowdsourcing

A new crisis

communication

application that

makes internal

crowdsourcing

possible.

Page 28: Proactive Crisis Management Through Internal Crowdsourcing

True 2-way communication

using:

• Detailed messages

• Forms

• Checklists

• Photos

• Location-based services

Page 29: Proactive Crisis Management Through Internal Crowdsourcing

Push a request for information to specific groups of people, then receive detailed responses.

Page 30: Proactive Crisis Management Through Internal Crowdsourcing

Crowdsourcing is just one of the many ways EarShot can be used:

• Security status checks

• Communications with field personnel

• Reporting damage and safety issues

• Severe weather reports

• Remote surveys

• And more…

Page 31: Proactive Crisis Management Through Internal Crowdsourcing

Contact MissionMode to learn

more.

www.missionmode.com/earshot

[email protected]

Smarter Emergency Notification and Incident Management

Page 32: Proactive Crisis Management Through Internal Crowdsourcing

Proactive Crisis Management Through Internal Crowdsourcing

Text © Copyright 2013, MissionMode Solutions. Images are copyrighted by their respective creators through BigStock. MissionMode, the MissionMode logo, and EarShot are trademarks of MissionMode Solutions, Inc.