Proactive Crisis Management Through Internal Crowdsourcing

Proactive Crisis Management Through Internal Crowdsourcing

Recognize a potential

crisis in the early stages

and it can more easily be

prevented from escalating.

If a crisis does ensue, early

detection enables more

effective mitigation.

Spot the Unpredictable

We would love to

have the ability to

spot every potential

crisis situation...

…but it’s just not

possible from the

comfort of

headquarters.

To have an effective and

workable crisis management

plan, gather the most

current information possible

at ground-zero.

How can your company

better detect a brewing crisis

in the early stages?

How can it facilitate the

efforts of the crisis

management team to cope

with ongoing crises?

How do you get an accurate, up-to-the-minute view of a situation?

The Power of Internal Crowdsourcing

Internal crowdsourcing

uses the eyes and ears

of your staff to gather

critical information in

real-time.

People on the scene can

provide valuable

intelligence about a

smoldering issue and

report new issues that

would otherwise be missed.

* This is not your

typical crowdsourcing.

It does not involve

social media.

Internal crowdsourcing involves a tightly controlled internal group of people involved in private communications.

What types of “on-the-

ground” information can

internal crowdsourcing

monitor?

• Real-time eyewitness intelligence

• Crisis response field reports

• Suspicious activity

• Safety risks and hazardous

situations

• After-action assessments

• And more…

Situational

awareness and

safety are improved.

Reaction time is

decreased.

Have a Direction

You don’t want to just hand

someone a laptop and tell

them to crowdsource some

information.

You need to go in with a

plan.

1. Determine your goals

and share them clearly

with everyone who will be

involved with internal

crowdsourcing.

2. Decide how you will

aggregate and utilize the

information.

3. Consider how that

information can best be

used to direct your crisis

management strategy.

A New Type of Crowdsourcing Tool

A new crisis

communication

application that

makes internal

crowdsourcing

possible.

True 2-way communication

using:

• Detailed messages

• Forms

• Checklists

• Photos

• Location-based services

Push a request for information to specific groups of people, then receive detailed responses.

Crowdsourcing is just one of the many ways EarShot can be used:

• Security status checks

• Communications with field personnel

• Reporting damage and safety issues

• Severe weather reports

• Remote surveys

• And more…

Contact MissionMode to learn

more.

www.missionmode.com/earshot

[email protected]

Smarter Emergency Notification and Incident Management

Proactive Crisis Management Through Internal Crowdsourcing

Text © Copyright 2013, MissionMode Solutions. Images are copyrighted by their respective creators through BigStock. MissionMode, the MissionMode logo, and EarShot are trademarks of MissionMode Solutions, Inc.