Pro27

PRO27

CONTENT

• Executive Summary

• Situation Analysis.• Goal

Strategy• Tactics• Implementation .

E X E C U T I V E S U M MA RY

Pro27 is digital and mobile entertainment platform.

The app also offers videos from cricket tournaments and other professional sporting leagues like pro Kabadi , Indian Premier League, etc. For T.V. shows , hot features latest and classic episodes from television shows etc.

English dramas and serials that premiere internationally and are showcased on Star world , also featured on hot star.

Pro27 also streams Game Of Thrones , Narcos , and other English T.V. series.

Some cricket talks like Half Volley (A World Cup Weekly Wrap – Up) has been put exclusively on Pro 27.

SITUATION ANALYSIS

COMPANY OVERVIEWCORE COMPETENCES Diverse content , reliable sources and sharing options . Excellent customer relationship management techniques. Adoption of latest data analytic techniques .

STRATEGIC ASSETS Ina app advertisements that will be generate revenue . Aim is not compete with existing content app but to fill market gap created by them. The expected large users base. Positioned as the favored destination for college students and young professionals . Communication partners.

This Market Segment is Substantial : Large and Profitable enough to serve Accessible : Can be effectively reached and served Measurable : Size, Purchasing Power and characteristics can

be measured. Actionable : Effective programs can be formulated to attract it

and serve it . Differentiable : Responds differently to different marketing mix

elements .

GOALS The primary goal is to get 50,000 customers registered with 9 – 11 months with a coversion

rate of (1 – 3)% i.e. from free to paid users. Generate a worldwide prediction through customer viewership/trial downloads in the apps’s

first 2 months. Aim to achieve more sponsorships and tie-ups with upcoming colloborators.

POSITIONING POINTS OF PARITY Quality streaming available Free of cost. Works on low bandwidth Comfortable and user friendlyPOINTS OF DIFFERENCE No painful advertisements on premium version. No crashes and video interruptions Different languages included. Downloading videos at any quality. Skipable Advertisements.

TACTICS(3/3) App will be launched worldwide.

Freemium app – can be downloaded for free but premium features can be used only when it is purchased.

First 1000 downloads will get the premium version of the app.

Price for premium version will be 2 USD.

Incentives will be given to regular users.

In app competitions will take place for increasing popularity.

FEATURES• FREE VERSION A few tv shows and movies Movie trailers and latest songs Live cricket and sports Resume from where it was left off

Choose quality of video

• PREMIUM VERSION Bigger Library

No Advertisements

A variety of languages

Download and watch videos offline in any quality

No inteeruptions.

PROMOTIONS

Build in social calls to action. Social word of mouth is one of the best ways to grow user base. Build in social sharing so users can brag about what they have accomplished.

Reach out to influencers.

Feature the app in an official blog.

Feature the app in emails.

Create a demo video and share it.

PLACE

Google Play Store. Amazon App Store. Recommended Websites.

Opera Mobile Store.

Slideme.

AppBrain.

Appslib.

IOS.