Internet Marketing Series Web Marketing: SEO Basics Ely Apao Web Marketing Expert
Pro Fora Webinar Internet Day 1
Oct 19, 2014
A presentation on the basics of Internet Marketing and SEO.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Internet Marketing SeriesWeb Marketing: SEO Basics
Ely ApaoWeb Marketing Expert
Your Mission
Be Famous.
Marketing
But First…
Picasso and an Eskimo
Call Center Agent with P50K Salary
Expensive or not?
Give Something of Relative Value.
Bottomless Iced Tea
Marketing is Communicating Value.
Marketing is Communication Compelling Action
Search Engine Optimization (SEO)
Control The Entrance
Not That Simple.
Judged.
Search Engines
Judge Relative
Value
Google Says You
Belong Here
The Trick: Convince Google You’re Valuable
Communicate Value.
Get Links Like Crazy.
Basic Skill: HTML
<a href=“http://yourwebsite.com”>Keywords here</a>
<a href=“http://jozzua.com”>Magnificent Technopreneur</a>
Relative Value for Google: Links
Be Consistent.
Jolly Roger
Surrender!
Black BeardThe Pirate
.COM
Get an online Social life and tell your friends.
Get Feedback
Best Trick to Communicate Value:
Under promise. Over deliver.
How Do You Make People ACT?
Persuade by Building Trust and Tapping Emotions.
3
Persuade.
Build Trust.
Tap The Emotion.
Marketing is Communication Compelling Action
How Did Gio Win The SEO Contest?
“I really am not sure myself, maybe I am just a good
spammer”.
How did Marc Macalua become Mr. SEO Philippines?
Summary
Relative Value.Communicate.Build Trust.
Jozzua.com
Dreamstime.com
Wikipedia.com
ProForaMedia.com
PhilippineWebinars.com
Questions?
JOIN THE PROFORALEARNING COMMUNITY
Register throughwww.proforamedia.com
Thank you for joining us!
Have a great day.
Related Documents
