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MAKE THE MOSTOF BLACK FRIDAY& CYBER MONDAY
Privy.com | WEBINAR
Ben JabbawySam Goodnow
30 minute webinar15 minute Q&A
Easy, powerful email captureDrag + drop designer for popups, banners, & other display typesSingle use coupon codesBehavioral targeting rulesOver 35 website and email marketing integrations
Black Friday & Cyber Monday:
The Struggle is Real
BLACK FRIDAY PLAYBOOK
Drive trafficConvert traffic
Drive TrafficUse existing resources: email &social media
Drive TrafficTiming is crucial. Start now.
Tease & announce beforehand, reminder closer to, andmultiple day-of announcements.Use a strong subject line & optimize base on timezone.
On-site Strategy
Suggested workflow for BFCM
1st time Repeat
BFCM Welcome Message
1st time Repeat
Welcome!
Click here for $BFCM
1 WelcomeBack!Click for Product 2 deals
2
Most popular product line fornew visitors
Expansion products for repeats
Announcement campaigns make it easy tofind BFCM without digging
BFCM Exit Offer
Welcome!
Click here for $BFCM
1 WelcomeBack!Click for Product 2 deals
2
If either path aborts purchase, one final exit offerto save purchase or convert lead
Wait!Get a code for an additional X%
3
Reveal code now!
Other ways to personalize BFCM
1st time Repeat
# VisitsMobile vs Desktop
Initial landing page this visitCountry of visitor
Referral source i.e Google search or facebook adLogged in customer, or not
Many other targeting conditions
Follow-upAbandoned cart emailNew customers: Welcome email funnelReturn customers: incentivize with an extendeddiscount
The BIG DealOffer a large enough discount on a product orcategory to drive customers on-siteUse a landing page to display all deals in one placeTry different types of discounts & offers:- $ value discount, % discount, or free shipping- Free gift with purchase or minimum- Set a minimum spend to increase AOV
Other BFCM ideasPersonalized notificationsCyber weekPrice matchingPartner shopping time on Cyber Monday
Countdown: Stay organized
Today Nov 3: Make a to-do list
Nov 4 – 11 Build and test your emails and landing pages.Segment your lists for each email communication.Announce: Tease sale in email to landing page with a countdown or preview.
Nov 25: BF!
Nov 28: CM!
Nov 12 - 19 Draft all social media posts.Announce sale in email and on social media with deal details or teasers.
Nov 26 - SendCountdown to CM
1. At midnight or first thingNov 28: CM sale kick off!Include sale in subject line
1. At midnight or first thingNov 25: CM sale kick off!Include sale in subject line
Nov 22-23Announce yourbig ‘doorbuster’worthy sales
2. Send a follow up emailto unopeners OR send theman email-only exclusive
Nov 26 - December:don't forget to follow up!
3. Send an urgent ‘finalhours…’ to subscribers
Key Takeways
1. Start now and leverage your existingleads and customers2. Keep it simple. Make it easy for visitors to findand take advantage of your BFCM offers3. Follow-up
https://www.shopify.com/blog/blackfridaycybermondayshopifyapps
Black Friday special
Code: BLACKFRIDAY
50% off first 2 months
Commerce or Growth plans
Only valid for credit cardbilling direct from
www.privy.com/pricing
Offer ends Nov 30th!
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