www.privy.com (888) 602-0205 Ditch Clicks. Measure In-store Sales.
Privy overview for the city of boston may 2014 v2
Dec 16, 2014
This presentation was given to 100 small business owners as part of a social media training seminar organized by the city of boston. We wanted to share some data and advice on how small businesses can use promotions and online coupons to drive and measure in-store sales.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
www.privy.com
(888) 602-0205
Ditch Clicks. Measure In-store Sales.
The tools you need to drive in-store revenue from any digital channel
Does digital media drive in-store revenue?
The world has changed.
Critical to build audience across relevant channels.
Then what?
1. Establish Presence2. Build Community3. Drive Sales
80-20 Rule
Promotions are great ways to incentivize desired behavior
Promotions are a means to an end.
1.Drive trial2.Increase Average ticket price3.Increase Frequency
Attach lead forms, and you’ll build stronger relationships along the way.
So, what’s working?
Promotions drive same-day and immediate revenue.
• Weather dependent (i.e snow storm)• Inventory• Holiday• Slow days and times
70% within 24 hours:
Time of day matters.
New vs Repeat: Which channels are best?
Does digital media drive in-store revenue?
www.privy.com
(888) 602-0205
Ditch Clicks. Measure Sales.
Related Documents
