Private brand ppt

Products offered by a retailer under their own name in competition with branded goods.

What is private brand in supermarket?

What’s the impression of Chinese products to you?

Starting question

They are all MADE IN CHINA

They are all MADE IN CHINA

The quality of products significantly depends on the

force of regulation!

High cost of quality control is a key

reason!

Reason 1

Lack of experience in brands establishment and quality control.

Lack of patience.

Reason 2

Select wrong market position & vicious circle

Reason 3

Low price

strategy

Reduce the cost

Poor quality

Poor customer impressi

on

weak product

reputation

High cost of quality control Lack of experience in brands establishment

and quality control. Lack of patience. Select wrong market position & vicious circle

conclusions

Thank you