WELCOME Congratulations on your engagement, we are glad to be part of your BIG day. We will make your event beautiful and a memorable one. With our talented staff and experienced vendors, we are dedicated to plan and design elegant wedding to your exact dream and vision.
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WELCOME
Congratulations on your engagement, we are glad to be part of your BIG day. We will make your event beautiful
and a memorable one. With our talented staff and experienced vendors, we are dedicated to plan and design
elegant wedding to your exact dream and vision.
Pristinus Events Concept Ltd specializes in event planning, management & Event design, we are a full service special event company focusing on wedding, corporate and celebratory events worldwide. We help our clients create unique and memorable events through creative planning and professional execution.
To offer valuable service to our clients with a professional approach and experience that will make their event a
memorable one.
To provide best quality consultation service in event management.
To establish a thriving relationship with our customers and market at large.
To provide different varieties of event planning concept.
To achieve net profit in year one, increasing in year two by curtailing costs and meeting sales goals.
VISSION
Our vision is to establish a world class standard event planning and event management company whose
services and brand will be acceptable worldwide.
MISSION
Pristinus Events Concept Ltd is an event planning/management and event design company. It is a full
service special event company focusing on weddings, corporate and celebratory events worldwide. We help
individuals and groups to create unique and memorable events through creative planning and professional
exeution.
AN INSPIRING JOURNEY
As a designer of wedding events for five years, I found passion for design, I am inspired by fashion, travel, floral design etc.
I have been in event industry for over five years, I had several trainings in almost all aspect of events, I have interfaced with food managers, bakers, DJ’s and lots more. I have worked with event designers to create venues, I have vast knowledge of the industries coupled with knowing reputable vendors to work with, all these are what inspires me to become an event planner. I have passion for event planning since I was in high school where I assist in planning social events for my school social activities. I have taken professional courses to become a certified event decorator and presently taking wedding and
event planning certification course with lovegevity to enhance my skill in event planning. I also intend to
intern with a well-established event planning company to be able to have on the job experience in event
planning business. I also plan to enhance my expertise by attending conferences, tradeshows in order to
network with fellow event professionals.
Abimbola Akinwotu is a determined and a hardworking person who will put in all it takes to achieve her
goals. We will help you plan and design your event from start to finish and create a memorable and beautiful
event.
PLANS AND GOALS
Market Analysis:
The following sections describe the market segmentation, strategies, and industry analysis.
Market Segmentation. The breakdown of the market for event planning, falls in a wide, very diverse grouping.
Individuals as well as organizations demand the services we provide. In order to provide the greatest depth of
information, the market segments have been broken down into private and public organizations, and age groups.
1.Private Organizations and Businesses Private organizations make up the single largest portion of Occasions'
client base. Private organizations such as businesses, corporations, and political parties host the most events on
the largest scales, therefore, these events generate larger revenues per event. The majority of larger scale holiday
functions will fall under this segment.
2. Public Organizations Government agencies host many events every year. Occasions hopes to alleviate the
pressure of event planning for public employees. The second single largest segment, the public sector, can save
money and give back to its community at the same time. These events are moderate in scale with middle to low
revenues generated. Emphasis is placed on the visibility of the event for public viewing. The majority of
organizational family functions will fall under this segment.
3. Age Breakdowns: Under 24: Persons under the age of twenty-four (24) using an event planner are rare at best.
We hope to tap the early college graduates who have begun their professional careers but have not yet started
their families. These events will focus mainly on themes with moderate to high energy appeal. The revenues
generated will range from moderate to high, depending on the event. The majority of weddings will fall into this
segment. Ages 25-55: The persons that fall into this group are too busy to do it themselves. These events will
generate moderate revenues, with a few generating low revenues. The majority of special occasion planning will
occur in this market segment. Ages 56 and above: Persons over the age of 55 have reached the turning point of
life. Many are retiring, others are celebrating anniversaries of significant years, and still others are seeing that
their children's special events are taken care of. These events will generate moderate to high revenues depending
upon the income level of the family (direct correlation to social status). Most holiday parties, and other special
occasions, such as wedding receptions and reunions, will occur in this market segment. This segment group are
employed, middle to upper-middle class families. The reason they choose event planners is because they don’t
have the time.
Target Market Segment Strategy:
Our target markets are middle to upper-middle class families, couples, individuals, or private and public
organizations. We chose these groups because they are most able to afford event planners, and have the least
amount of time to spare for event planning in general. Families demand attention, employees are overburdened,
and overwhelming detail needed to plan large events are too large a constraint to place on people not trained in
the area of event planning. The fast pace of the world we live in leaves little time for extra things we would like to
do, like plan events, parties, and social get-togethers. Occasions fills the need by being available to take on the
burden of planning so that people can spend time on more important things, like family and friends. The demand
for this service can only increase considering the rise in incomes, population, and need for interpersonal relations
in the workplace.
Service Business Analysis:
Occasions is in a unique position of competition. We compete against hotels with conference facilities,
conference centers, other event planners both on the large and small scale, persons within an organization who
are assigned the task of organizing an event, and people who wish to organize their own events without the
benefit of assistance. The benefits and drawbacks of each of our competitors as compared with the services we
offer are hardly a match in quality and price.
1. Hotels and Conference Centers Strengths: On-site facilities, equipment, and support staff. Ability to transport
and house persons for overnight stays. Able to internalize costs of transportation and equipment. Weakness:
Often very expensive, impersonal, rely on unskilled labor for support staff. The error rate is high due to high
volume and traffic from other events happening at the same time.
2. Other Event Planners Strengths: Have been in the market longer, have established a reputation and client base.
Weakness: Reputation precedes them, no systems-based businesses designed to produce consistent results; focus
on smaller events, specialized events are main focused rather than all events; do not have the supporting
products to market with, or instead of, event planning services.
3. Employees or Persons wishing to do it themselves Strengths: Internalized cost of planning the event; able to
add tiny personalized touches that have meaning within the group or family. Weakness: Consumes time that
could be spent on other things; don't have access to the best prices, services, and other needed resources
available.
Strategy and Implementation :
We have discussed our client base as being predominately middle to upper-middle class individuals, couples or
families, public and private organizations. We must then look at the needs of these markets and cater to them. We
promise the same great results, every time. When marketing to individuals, the idea of releasing them from the
task, freeing their time for family and friends, and the promise of a worry-free event are the buzz words and
concepts. Our marketing is predominantly by word of mouth or visual connection to large events these
individuals have participated in or worked at. When marketing to public or private organizations, the idea of
greater efficiency for the money and a professional event without error would be the key concept. Groups,
especially large ones, do not wish to deal with problems that arise due to oversight on their part. If the guarantee
of worry-free, error-free events is available at a cost benefit to them, there really appears to be no better choice.
Marketing plan:
To reach out to customers, I will become an active member of event planner associations that are in my area
and become a useful resource for the community. I will achieve prominence and recognition by attending
monthly meetings and following up on business contacts and leads promptly.
I will also join at least two professional organizations and offer to serve on a committee. This will give me
recognition in the community and afford me lead opportunities as well as professional growth.
I will direct my sales efforts to the markets and create a strong campaign that clearly defines my skills and
benefits of using my services. The marketing campaign will include developing a website with blog, a
brochure and flyers that will be sent to my target market and a quarterly post card with seasonal
information. All direct-mail pieces will be followed up with a personal telephone contact and periodic
checks to pursue oppourtunities.
Operational Plan
As a full service event planning company, we will offer strategic planning, design and execution and vendor
managements. The daily operation team will include the
CEO
Duties: Business management, project execution, sales, marketing.
Clerk/Attendants
Duties: Office management, attending to customers, emails and phone calls
Accountant
Duties: Financial management including tax planning.
Legal
Duties: Legal issues including contracts
Appropriate and unique vendors will be secured to supply all necessary components of the event,
professional staff will be hired on part time to support all levels of planning when needed. The teamwill be
prepared to offer service when neede for weekend and evening events, members will be available via cell
phone to address all clients and vendor needs. Timeline and production schedules will drive the execution
of events.
FINANCIAL PLAN.
In the initial start-up phase of my planning business, I will utilize the existing office for my event decoration
studio, I will invest in new computer, printer. Additional expenses in the start up phase will include the
services of graphic artist to assist with marketing materials including website and stationaries. These will be
financed through savings.
GOALS
Short term goals: Secure wedding clients brides in three months
First Month
Setting up our business and office.
Keeping vendor list fresh and gathering more vendor list.
Contact friends, relatives and sharing our dream with them.
Making appointments with ten wedding facilities to tour the properties in exchange for sharing our service
presentations.
Write an article onTen steps to a wedding free wedding day.
Drop off business cards at bridal shops, caterers, offices, etc.
Second Month
Follow up with sales efforts
Create new contact lists if no positive responses are received.
Make appointments with brides.
Attend bridal fairs for ideas and leads.
Exhibit at local bridal fairs.
Contact wedding venues to show case at any open houses.
Second-Third Month
Follow up with sales efforts
Make appointments with brides
Send and Sign Contracts
Start planning.
Continue responding to enquiries.
Follow up with venues and vendors
Follow up with potential brides.
Continue planning events under contracts.
Fourth Month
Same as above: Call, contact and follow up.
Respond to all enquiries
Make appointments with potential clients
Keep the planning process going.
Hire helps as the business begins to boom!
Fifth – Twelve Month
Continue to incorporate prospecting business goals for the first few months.
Continue to manage new appointments.
Continue the planning process with booked business.
Long Terms goal
Long term goals will involve the extension of our short term goal.
To create events that is acceptable worldwide.
To plan major events in ten major cities within five year period.
To become a leader in an international organization.
To become recognized as one of the top three planners in the city.
To develop a strong social event planning company creating two major events per month.
To grow my business employing more staffs.
To get more certifications.
To provide volounteering services to our community.
WEDDING PACKAGE
Other special services that we offer.Creation and Maintenance of personalized wedding websiteAssistance with invitation, programs, save the dates and other print design.Wedding ceremony and reception floor plans and seating charts.Venue decorations including: Drapery, Floral/table décor, Candy Buffet and Desert
table, LightningArranging fittings and alterations
ADDITIONAL PACKAGES. SERVICES/
PRICE
{TULIP} Engagement parties.-Assisting with securing a location.
-Creating the itinerary for the event.
-Negotiating and making arrangements with vendors involved to ensure there is no last minute’s disappointment.
-Custom design and Décor Development Coordinate the engagement-
-Set up /Breakdown and more Up to $500
ROSE/Showers-Assisting with securing a location.
-Creating the itinerary for the event.
-Negotiating and planning with vendors involved to ensure there is no last minute’s disappointment.
-Custom design and Décor development.
-Coordinate the engagement
-Set up /Breakdown and more. Up to $400
HYDRANGEA/BacheloretteMenu item description. Assisting with securing a location.
-Creating the itinerary for the event.
-Negotiating and making arrangements with vendors involved to ensure there is no last minute’s disappointment.
-Custom design and Décor development.
-Coordinate the engagement
-Set up /Breakdown and more. Up to$300
LILY/Wedding Emergency PackageThe couple has their planning done, but as time progresses they want a coordinator to stress all over
ADDITIONAL PACKAGES. SERVICES/
PRICEthe small, but vital details. Pristinus Event will come to the rescue.-Provision of as little or as much consulting and coordinating assistance required.-Personal management of wedding day itinerary, vendors and bride and groom.-Packages customized to suit needs including last minutes changes to the plan.Up to $1000
REHEARSAL & WEDDING DAY COORDINATION
Provide each vendor a typed wedding itinery services.One week prior.Confirm all vendor arrangements, times and discuss in depth the details of their responsibilities, ensuring there are no last minutes problems.Three days prior.Prepare ceremony outline to include order of procession and recession and song list. Coordinates details of ceremony rehearsal.One hour prior.A coordinator will arrive at the ceremony to direct your guests and your ceremony on the day of the wedding. The coordinator will be your personal bridal consultant by helping you with your dress, pinning on corsages and honoring any other request you may have. Our goal is for you to enjoy the most important day of your life.
Day Of" Services Contract .Pristinus Event Concept Ltd. understands and appreciates the trust and confidence bestowed upon it by the client in booking as the event date(s) Pristinus Event Concept Ltd. accepts this responsibility and commits to holding the event date(s) reserved, neither considering nor accepting any other obligation that will interfere with our meeting our full commitment to you. This commitment is conditioned upon satisfactory receipt of fees set forth below.
This Agreement is entered into on this day of 20 , by and between Pristinus Event Concept Ltd. a Business, and , an individual.
“Day Of” fees: $750.
50% due and payable to reserve wedding/event date. Deposit paid:
Balance due one week prior to wedding/event date: $ , .Inconsideration of the mutual promises set forth hereunder, the sufficiency of which is hereby acknowledged,Pristinus Event Concept Ltd. and agree to the following:
• Pristinus Event Concept Ltd. promises to provide “Day Of” services, to include the following:• Initial meeting with the couple to gather information
• Confirmation with all vendors• Conduct Rehearsal up to 2 hours• Orchestrate set up of ceremony and reception locations• Help Bride into Gown• Assist Bride, Groom, and Wedding Party• Act as liaison between the wedding party and the vendors (incl. Photographer)• Provide Itineraries• Provide “Day Of” checklists and reminders• Ensure that the day flows smoothly• Bustle wedding gown at reception• Distribute tossing items and line up guests• Handle any last minute emergencies
• Distribute final payments Contracts with all vendors will be between the Client and the Vendor. Pristinus Event Concept Ltd. will not enter any vendor contracts on behalf of the client.
• The undersigned agrees to let Pristinus Event Concept Ltd. know of any changes to the wedding/event and/or vendors that they will be using. The undersigned also agrees to immediately notify Pristinus Event Concept Ltd. in case of a cancellation of the wedding/event or change to the wedding/event date. If there is a cancellation, the deposit is non-refundable.
• The undersigned agrees that there will not be another wedding planner/event coordinator working with the undersigned except for Pristinus Event Concept Ltd.
• The undersigned agrees to pay a 50% deposit upon signing this agreement and pay the remaining balance one week prior to the set wedding/event date of .
I understand that I am using Pristinus Event Concept Ltd. to help with my weddings planning. I also understanda 50% deposit is required and final payment is due one week prior to the wedding/event date. I can cancelat any time or change my contract at any time and agree to pay all fees. I acknowledge Pristinus Event Concept Ltd. and its representatives are not liable for the products or services and warranties of participating vendors. I understand that it is my responsibility to purchase my own wedding insurance, if I so desire.
In the event of any dispute or legal action between the parties concerning the enforcement or interpretation of this General Contract, each party shall be responsible for their own attorney’s fees.
This Agreement is entered into on this day of , 20 , in the City of , the County of , State of .
Confirmation of arrangements with vendors Attendance at and overseeing and directing the ceremony and reception (Up to 10 hours) Additional Time
Cancellation Policy In the event the services of the Wedding Planner are no longer required (cancellation of wedding, etc.); a percentage of the deposit will be forfeited, as set out below:
0% of the deposit if the event is cancelled within 3 days of the signing of this contract. 33% of the deposit if the event is cancelled between 4-15 days of the signing of this contact. 67% of the deposit if the event is cancelled between 16-30 days of the signing of this contract. 100% of the deposit if the event is cancelled after 30 days of the signing of this contract.
Total The client agrees to the total fee as outlined above and to a payment schedule as follows: $ . Payment Schedule 10% of total fee as deposit upon booking 50% of outstanding balance due: / / Outstanding balance due two weeks prior to event date: / / I/We agree to the terms and conditions as set out above:
Susan Sample, Certified Wedding Planner Client
Groom's Name:
City: State:
Other:
Business Insurance Data Sheet
Company Name:Address: City: State:Phone: Email: Web:
Insurance Type Cost Coverage
General Liability:
Product Liability:
Home-Based Business:
Internet Business:
Worker's Compensation:
Criminal:
Business Interruption:
Key Person:
Malpractice:
Other:
Notes:
MARRIAGE LICENSE INFORMATION.
Marriage License Office Data Sheet
County: Office:
Address: Phone: Email: Notes:
County: Office:
Address: Phone: Email: Notes:
County: Office:
Address: Phone: Email: Notes:
County: Office:
Address: Phone: Email:
Notes:
County: Office:
Address: Phone: Email: Notes:
County: Office:
Address: Phone: Email: Notes:
Marriage Licenses Issued
Marriage License Requirements Data Sheet
County:Obtain Application: Online In-Person Phone Mail OtherSubmit Application: Online In-Person Phone Mail OtherFees:
Payment Options: Cash Check Credit Card Debit Card Other
Waiting Period:Validity Period: Requirements
Age: Residency:
Medical:
Other Information:
Office Location Address Email Phone Hours
Notes:
Proof of Identification: Driver's License Passport US Military IDStat ID Card Alien Registration Other
Bridal Client Profile Data Sheet
I would like to employ the services of for:
•Planning and designing my wedding.•Directing the “Day Of” my wedding at •Other
Please sign here for the day of service agreement
Please fill out the following information completely:
Bride's Name:Wedding Date:Street Address/PO Box:
City of Wedding:
City: State: Zip Code:Phone: Work Phone:Email: Budget:Number of Guests:Indoor: Outdoor:Seated: Buffet:Specific Requests:
Notes:
Please choose the category or categories you are interested in getting more information from to help plan your wedding:
Venue 1 Venue 2 Venue 3Entrance(s) and registration space:Number of entrances:Access facility: steps, stairs, rampsRegistration desk:Cloakroom facilities:Piano availability:Hospitality facilities: bar, coffee serviceOther:Supporting facilities:Number of bathrooms:Location of bathrooms:Support for people with disabilities:Internet and telephone use:Secretarial/office support:Other:Pre and post event access:Location of service elevators:Restricted times:Regulations:Other:Signage into event:Signage equipment available:Location of signage:Permits and requirements:Technical assistance and audio: Visual equipment:Air conditioning/heating:Stage, microphones, and lectern:Projectors, computer connections:
AV technicians:Other:Staging and dance floor:Furniture:Tables:Conference chairs:Lounge chairs:Side boards:Other:Linen:Table cloths, napkins:Chair covers:Guest hand towels:Other:
Venue 1 Venue 2 Venue 3Catering:On-Site:Contracted:Menu Options:Position of kitchen and bar:Catering support needed (equipment, portable buffets, etc.)Staffing:On-site event staff:Contracted event staff:Contract requirements:Security:On-site:Contracted:Contract requirements:First Aid:Restrictions:Contract requirements:Content review:Restrictions clauses:Cancellation clauses:Payment details:Other:Liability insurance: