1 NEDMA ANNUAL CONFERENCE Print Technology: Functional Printed Electronics RFID & NFC versus QR Codes Where Bentley College When Wednesday, May 27th 2015 2:40pm - 3:40pm Brook Spaulding Verivis Consul4ng 617.910.8722 [email protected]@brookspaulding Mariah Hunt Hunt Direct 617.755.0134 [email protected]@mariahhunt
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Print Technology: Functional Printed Electronics - RFID & NFC versus QR Codes - Brook Spaulding & Mariah Hunt
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Cost of NFC Tags - Value of New Print Technologies
RR Donnelley
Likely objective sub 5 cents each
RR Donnelley & Sons Co. is now also providing a line of passive RFID tags—both high-frequency (HF) and ultrahigh-frequency (UHF)—that it designs and manufactures with conventional passive RFID chips and a custom-printed antenna.
Kovio | Thin Film | Xerox PARC
Current Technology (NXP Semiconductor, Texas Instruments, Moversa, Smartrac, etc.)
RFID Logistics: LTL Shipper Customized Dual Dipole Antenna
Missing Pallets (time | $ | rep)
Added RFID tags to all pallets
Custom inlay improved read range
“Near Field Communications (NFC) enables an exciting array of marketing, merchandising, and other applications. NFC is designed to promote consumer interaction, with inlays that are formatted to activate NFC-enabled smartphones. Use our NFC-enabled smart labels and signage to engage consumers and draw them to your mobile-optimized sites for information sharing, product validation/registration, couponing, product demonstrations, and much more.” http://www.rrdonnelley.com/digital-solutions/interactive-solutions/
▪ Mail Drives Mobile Engagement Promotion for Standard Mail Demonstrate how direct mail, combined with mobile bar code or print/mobile technology, can be read or scanned by a mobile device and leads to a mobile-optimized shopping website. Discount: 2% of eligible postage.
▪ Emerging and Advanced Technology Promotion for First-Class, Standard and Non-ProfitEncourage the use of “enhanced’ augmented reality or standard NFC technology in mailing campaigns to create an interactive experience. Discount: 2% of eligible postage.