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Print Media Analysi June
15

Print Media Advertising Industry Report – June 2014

Oct 20, 2014

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Data & Analytics

PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers for the period June’14. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising.
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Page 1: Print Media Advertising Industry Report – June 2014

Print Media Analysis June 2014

Page 2: Print Media Advertising Industry Report – June 2014

- Print media analysis are based on monitoring from 22 Major Publications from Karachi, Lahore and Islamabad and 19 Leading Magazines / Digest .

- Analysis figures are combined from Publications and Magazine.

- Tariff rate applied for Spend analysis.

Data Statistics

Page 3: Print Media Advertising Industry Report – June 2014

TOP 20 Categories

Page 4: Print Media Advertising Industry Report – June 2014

TOP 20 Advertisers

Page 5: Print Media Advertising Industry Report – June 2014

TOP 20 Brands

Page 6: Print Media Advertising Industry Report – June 2014

English vs Urdu Publication Advertising split

Page 7: Print Media Advertising Industry Report – June 2014

Publications vs Digest/Magazines Spending Ratio

Page 8: Print Media Advertising Industry Report – June 2014

Page Position Analysis

Page 9: Print Media Advertising Industry Report – June 2014

Page position wise analysisTOP 20 Publications Based on Spend

Page 10: Print Media Advertising Industry Report – June 2014

TOP 20 Magazines/Digest Based on Spend

Page 11: Print Media Advertising Industry Report – June 2014

Category Analysis [Monthly Share of Spend]

Page 12: Print Media Advertising Industry Report – June 2014

Cellular Companies (SOS)

Warid remain silent on print media during the Month

Page 13: Print Media Advertising Industry Report – June 2014

Shampoo Category (SOS)

Page 14: Print Media Advertising Industry Report – June 2014

Tea Category (SOS)

Main Player of the Category TAPAL is missing

Page 15: Print Media Advertising Industry Report – June 2014

THANK YOU

For query on DATA, please contact:Mediatrack Pakistan

Phones/Faxes: Phone: +9221-34289818, 34289819, 34583302

e-Contact: [email protected]

[email protected]

For other queries, please contact PAS at:[email protected]