Print and paper spec

James McNaughton Group

Welcome

Small Publishers Workshop

Jonathan Hunt

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Publishing Solutions

Getting the basics right in preparationfor a magazine tender

David Foakes

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Preparing for a Tender Process

What is the core of the specification

The importance of getting it right first time

The cost of Butterfly Production

MIS Control

Leading to cost savings

What we will cover

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The Specification

The core of the specification

The basics are boring right!

Strive to become your suppliers best customer

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Print

What is the basic print production spec

Can we get it right

Rationalisation – individual magazines and portfolio

Understand what you are buying

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Specify correctly

Specify correctly and aim to get it right first time

Production schedules and plate change options

Ask yourself has production control just evolved!

Keep up to date with new services from existing suppliers…environmental impact, cost and time savings

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Analysis Audit your specification and processes

Ask questions to get the tender specification right for purpose

Communicate and challenge

Look for better solutions

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Summary

Specify correctly

What should you supply soft and hard items

The cost of changing your mind

Rationalise without taking away the publishing USP’s

Goodwill items

Gather information existing and potential suppliers

Target the cost and time savings

An Audit offer

Welcome

Manufacturing Considerations Effecting Cost

Tony Ayles

The Main Categories

1. Basics

2. Added value / Additional services

Basics• Press size

– 8,16, 24, 32, 48, 64, 72 Page

• Cut off– 598mm, 620mm, 630mm– Short grain - 445mm

• Page size– e.g. (Lithoman) page size 300 x 240 can produce 64 page sections– Reduced width/depth 297 x 210 can produce 72 page section– 280 x190 can produce 80 page sections

• Section size– Maximise press capability

• Paper– Coated/ Uncoated– Bulk – Run ability– Weights

Basics (cont)

• Scheduling– Weeks 1 & 4– Batching Magazines Together

• 1 Stop Shop– PDF– Print– Bind– Mail– Dispatch

• Tolerances– Additional costs

• Incorrectly formatted PDF’s• Out of spec inserts

Complete marketing services• Specialist marketing audits and consultancy

• Database management

• Subscription management services

• Digital printing

• Direct mail

• Security mailing

• Email marketing

• SMS marketing

• Data cleansing and health check

• High speed personalisation

James McNaughton Group

What is Paper Management?

Joyce Huie

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Paper Management

Is a service that could be provided by • your own internal paper/production department

• By paper supplier -mill direct or a specialist paper merchant

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Control

Cost Savings

Reporting

Paper Management

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Control

Transparency

Purchasing your paper – pricing and improve consistency of supply

Stock and wastage arrangements

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Cost Savings

Budgeting and expenditure

What ifs scenarios

Effective inventory management

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Reporting

Budget v Forecast v Actual cost and usage

To assist finance or production

Monitor printer performance and waste analysis

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Paper Specification

Matthew Valentine

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Making the Right Choice

Economic

• Have you over-specified?• Can you reduce the grammage?• Is there a cheaper alternative?• Are you buying the right quantity at the right price?

Appearance

• Are you benchmarking the competition?• Is the look right for your market?• Can you add value by choosing a better quality?

Printing

• Can you help reduce the print cost through paper choice?• Is the paper right for your ink coverage/image type?

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Your Choices Paper has evolved over the last 30 years

The focus is on lower weight, higher brightness papers

Choosing the right one is possibly the most important cost decision you will face

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Categories of Paper Grade

Newsprint / improved newsprint (uncoated)

Mechanical uncoated S/C

Machine finished coated MFC

Mechanical light weight coated LWC

Mechanical medium weight coated MWC

Near woodfree & woodfree coated

Uncoated woodfree

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Key Characteristics of Offset Litho Papers

Grammage Bulk Whiteness Gloss levels Opacity All of the above characteristics are inter-linked, i.e. a

high white paper will have lower opacity, a heavier grammage will result in increased bulk, which in turn will be effected by a matt or gloss finish

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Determining Cost

Paper, in most instances, is sold by weight, so choosing lower grammages reduces the amount of paper required for the job

Some grammages do incur surcharges

However, choosing the lightest possible grammage will be the most cost effective route from a tonnage utilisation and mailing perspective

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Determining Cost: An example

You order 10t on 100gsm at £700/t Total cost £7,000

You switch to 90gsm Your tonnage requirement reduces to 9t A saving of 10% The surcharge is 3%, giving you a buying price of £720 Total cost £6,480

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Summary

Price Availability Printing Process / ink coverage Product Longevity Grammage Finish Price Availability Printing Process / ink coverage Product Longevity Grammage Finish

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Questions?