Print and beyond insights Why Digital Packaging is the rising star Roger Christiansen Jan 2013
Print and beyond insights - Digital Packaging the rising star ?
Jan 14, 2015
Why Packaging is a great opportunity for Print Service Providers
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Print and beyond insights
Why Digital Packaging is the rising star
Roger Christiansen
Jan 2013
Agenda
The market opportunity Digital packaging Your opportunities Example applications Customer reference Ricoh solutions Summary
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The market opportunity for digital packaging
A lot of “buzz” about Packaging at drupa and in the Press
Ricoh’s recent study into the market for Digital identified packaging as the largest growth market, forecast to grow 9% between 2009-14.
Packaging Market actually declined 2007-9 and then grew again 2010 onwards
Why – the impact of digital packaging !
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Pira / Ricoh: Offset v digital; or offset and digital – this study was commissioned by
Ricoh. Full version available to members of Ricoh’s Business Driver Programme.
“The word ‘packaging’ seemed to be on everybody’s lips …. as commercial printing’s fortunes have declined, many printing houses have seen packaging as a rising star” Packaging and Print Media magazine
Digital packaging
The latest advances in digital printing technology and finishing can revolutionise packaging. Key reasons:
– reduce the need for prepress and make-ready, greatly reducing costs
– customisation such as multi-language versions, targeted marketing promotions, seasonal offers, mass customised packaging
– a wider range of applications is becoming available – including self-adhesive labels, high quality printing or decoration of folding cartons, shrink sleeves, flexible packaging, tube laminates, pot lids, pails and buckets.
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Folding cartons +23.3%
Flexible packaging +19.8%
Labels +15.4%Source: InfoTrends report – commissioned by Ricoh,Digital Packaging: Makring it Work
Your opportunities in digital packaging
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Pharmaceutical
Cosmetics
Promotional
Retail
Swing tagsRetail Packaging
Personalised labels
Retail POP
Example applications
Other applications Creative, bespoke retail packaging using cast-coated boards (Bindakote from Favini) High Value variable data clothing labels on the tactile ‘Softy’ from Favini
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POS Swing tags on non-tear, waterproof PET (Hydroprint from Kernow Coatings)
Promotional ipad skins
Personalised boxes
Mendot Germany
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Video
Challenges• Mendot looking to produce high-value personalised
transpromotional business tools which include travel vouchers, promotional novelties and product labels for packaging.
• finding a compact yet capable production printer able to rip complex variable data at speed and output graphic images, text and barcodes reliably onto a range of coated media, including pre-gummed self-adhesive labels
Solution• Ricoh digital cutsheet printer• Closed-loop production system with 100% process accuracy
Results• tens of thousands of variable data labels produced every week for
commercial clients• new business opportunities for them – e.g. customisation
“Using the Ricoh technology we are able to process complex data at speed, printing high quality transpromotional messaging onto self-adhesive labels. The printer handles labels and coatedsubstrates with ease, producing high quality output without missing a beat.”
Packaging Case Study
Transpromotional messaging printed onto self-adhesive labels opens up new packaging opportunities
Ricoh solutions for Packaging
Digital Printers
– Large Format – Prints on multiple media, ideal for labels, wrapping, point-of-sale materials
– Digital Colour Cutsheet – Great for a wide range of digital applications including personalised packaging applications.
– Finishing - wide range of options, from UV-coated to Die-cutting.
Solutions– Personalisation Software
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Summary
A growing segment
A growing opportunity for Print Service Providers to transform the way they do business
Find out more on the Ricoh Business Driver Portal
Ricoh-europe.com/printandbeyond
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Thank you
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