24 Beverage Dynamics • September/October 2014 www.beveragedynamics.com This year marks the 30th anniversary of this magazine’s Adver- tising & Promotion Awards, which celebrate and reward the diverse range of product promotions, packaging, branding and customer engagement developed by brands throughout the bev- erage alcohol industry. The awards are judged by the editorial staff of The Beverage Information Group, Beverage Dynamics’ parent company. The winners include beer, wine and spirits brands that cre- ated marketing and advertising campaigns reaching consumers from April 2013 through July 2014. You’ll find more information about the brands and teams behind those campaigns on the following pages. This year marks a major change for the awards, as we adjusted the entry categories to reflect where brands are spending their marketing and advertising budgets. For the first time, we included categories for social media and mobile campaigns — and also increased the number of digital media categories overall. If you’re a marketer or ad buyer in the beverage alcohol industry and don’t see your brand represented, be sure to check the March/ April 2015 issue of Beverage Dynamics for more information on how to enter the 31st edition of the Advertising & Promotion Awards. We’ll continue to adjust the categories to reflect the latest trends — and if there’s a category you’d like to see next year be sure to let us know. Congratulations to all of the 2014 winners! THE BEST ADVERTISING, PROMOTIONS, PACKAGING AND PROMOTIONAL MATERIALS IN BEVERAGE ALCOHOL. 24 Beverage Dynamics • November/December 2014 www.beveragedynamics.com PRINT AD FULL PAGE FIRST PLACE Brand: Circulo Tequila Brand Manager: Andres Villalobos Agency: Brandnew! SECOND PLACE Brand: Rogue Ales & Spirits Campaign: Grow Your Own TIED THIRD Brand: Blackheart Rum Company: Heaven Hill Distilleries Marketing Director: Kate Latts Brand Manager: Hannah Vennoff Agency: 10over12 Creative Creative Director: Keith Rios Copywriter: Keith Rios Art Director: Matthew Johnson TIED THIRD Brand: Burnett’s Flavored Vodka Company: Heaven Hill Distilleries Marketing Director: Kate Latts Brand Manager: Reid Hafer Agency: 10over12 Creative Creative Director: Keith Rios Copywriter: Nick Bankhead Art Director: Chris McGauran
14
Embed
PRINT AD FULL PAGE · Company: E & J Gallo Winery Creative Director: Scott Elia Art Director: Emil Sandman Designer: Emil Sandman TIED FIRST Brand: Circulo Tequila Brand Manager:
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
This year marks the 30th anniversary of this magazine’s Adver-tising & Promotion Awards, which celebrate and reward the diverse range of product promotions, packaging, branding and customer engagement developed by brands throughout the bev-erage alcohol industry. The awards are judged by the editorial staff of The Beverage Information Group, Beverage Dynamics’ parent company.
The winners include beer, wine and spirits brands that cre-ated marketing and advertising campaigns reaching consumers from April 2013 through July 2014. You’ll fi nd more information about the brands and teams behind those campaigns on the following pages.
This year marks a major change for the awards, as we adjusted the entry categories to refl ect where brands are spending their marketing and advertising budgets. For the fi rst time, we included categories for social media and mobile campaigns — and also increased the number of digital media categories overall.
If you’re a marketer or ad buyer in the beverage alcohol industry and don’t see your brand represented, be sure to check the March/April 2015 issue of Beverage Dynamics for more information on how to enter the 31st edition of the Advertising & Promotion Awards. We’ll continue to adjust the categories to refl ect the latest trends — and if there’s a category you’d like to see next year be sure to let us know.
Congratulations to all of the 2014 winners!
THE BEST ADVERTISING, PROMOTIONS, PACKAGING AND PROMOTIONAL
FIRST PLACEBrand: Circulo TequilaBrand Manager: Andres VillalobosAgency: Brandnew!
SECOND PLACEBrand: Rogue Ales & SpiritsCampaign: Grow Your Own
TIED THIRDBrand: Blackheart RumCompany: Heaven Hill DistilleriesMarketing Director: Kate LattsBrand Manager: Hannah VennoffAgency: 10over12 CreativeCreative Director: Keith RiosCopywriter: Keith RiosArt Director: Matthew Johnson
TIED THIRDBrand: Burnett’s Flavored VodkaCompany: Heaven Hill DistilleriesMarketing Director: Kate LattsBrand Manager: Reid HaferAgency: 10over12 CreativeCreative Director: Keith RiosCopywriter: Nick BankheadArt Director: Chris McGauran
FIRST PLACEBrand: Corona ExtraCompany: Constellation BrandsBrand Manager: Logan BarlowAgency: UpshotCopywriter: Derek HalpernArt Director: Dennis SulitAccount Director: Erin Bergey
SECOND PLACEBrand: Parker’s HeritageCollectionCompany: Heaven Hill DistilleriesMarketing Director: Kate LattsBrand Manager: Susan WahlAgency: 10over12 CreativeCreative Director: Keith RiosCopywriter: Keith RiosArt Director: Krista Nix
CONSUMER CAMPAIGN TRADE CAMPAIGN
SECOND PLACEBrand: Early TimesCompany: Brown-FormanBrand Manager: Therese McGuireAgency: PriceWeberCreative Director: Erich StefanovichCopywriter: Mel BryantAccount Director: Robert Trinkle
FIRST PLACEBrand: Korbel California ChampagneBrand Manager: Todd KennedyAgency: PriceWeberCreative Director: Erich StefanovichCopywriter: Rich TerryArt Director: Carolyn MosesAccount Director: Robert Trinkle
FIRST PLACECompany: Libbey FoodserviceMarketing Director: Susan DountasAgency: R/P Marketing Public RelationsCreative Director: Susan GdowikCopywriter: Dan TischlerArt Director: Jessica Lashley
SPECIAL VIDEO
FIRST PLACEBrand: Master Distillers’ Unity BottlingCompany: Heaven Hill DistilleriesMarketing Director: Kate LattsBrand Manager: Susan Wahl
SECOND PLACEBrand: Burnett’s VodkaCompany: Heaven Hill DistilleriesMarketing Director: Kate Latts
THIRD PLACEBrand: Circulo TequilaBrand Manager: AndresVillalobosAgency: Brandnew!
FIRST PLACEBrand: Rittenhouse Rye WhiskeyCompany: Heaven Hill DistilleriesMarketing Director: Kate LattsBrand Manager: Susan WahlAgency: 10over12 CreativeCreative Director: Keith RiosArt Director: Matthew Johnson
before after
before after
THIRD PLACEBrand: Bernheim Wheat WhiskeyCompany: Heaven Hill DistilleriesMarketing Director: Kate LattsBrand Manager: Susan WahlAgency: 10over12 CreativeCreative Director: Keith RiosArt Director: Adam Siemers
before after
SECOND PLACEBrand: Columbia WineryCompany: E & J Gallo WineryCreative Director: Scott EliaArt Director: Emil SandmanDesigner: Kiro Mann & Solvita Marriott
MOTION DISPLAY
FIRST PLACEBrand: Jack Daniel’s Tennessee HoneyCompany: Brown-FormanBrand Manager: Casey NelsonAgency: FCB ChicagoCreative Director: Quanah Humphreys, Mandi Bright
TIED THIRDBrand: Rosefest AleCompany: Rogue Ales & Spirits
SECOND PLACEBrand: Jack Daniel’s Tennessee WhiskeyCompany: Brown-FormanBrand Manager: Jesus Ostos, Bryan SmithAgency: FCB ChicagoCreative Director: Quanah Humphreys, Mandi Bright
FIRST PLACEBrand: Jack Daniel’s Tennessee WhiskeyCompany: Brown-FormanBrand Manager: Jennifer Powell, Alejandro Solario, Bryan SmithAgency: FCB Chicago
Creative Director: Stephen Breit, Martin Serra, Quanah HumphreysCopywriter: Eduardo VeaArt Director: Mandi Bright
BANNER OR STREAMER
FIRST PLACEBrand: Dead GuyCompany: Rogue Ales & Spirits
SECOND PLACEBrand: Jack Daniel’s Tennes-see WhiskeyCompany: Brown-FormanBrand Manager: Jennifer Powell, Alejandro Solario, Bryan Smith
THIRD PLACEBrand: Jack Daniel’s Tennessee HoneyCompany: Brown-FormanBrand Manager: Casey NelsonAgency: FCB ChicagoCreative Director: Quanah Humphreys, Mandi Bright
MOBILE CAMPAIGN
FIRST PLACEBrand: Jack Daniel’s Tennessee HoneyCompany: Brown-FormanBrand Manager: Casey NelsonAgency: FCB Chicago, VibesCreative Director: Quanah Humphreys, Mandi BrightOther: Alicia Johnson, Jennifer Hobbs
SECOND PLACEBrand: Evan Williams Black Label BourbonCompany: Heaven Hill DistilleriesMarketing Director: Kate LattsBrand Manager: Susan WahlAgency: XenoPsi, LLCCreative Director: Shaun Samson
THIRD PLACEBrand: Jack Daniel’s Tennessee WhiskeyCompany: Brown-FormanBrand Manager: Alejandro Solario, Bryan SmithAgency: FCB ChicagoOther: Michael Carrow, Jen Hobbs, Jeff Harrington, Sonal Patel, Eric Farlas
FIRST PLACEBrand: Jack Daniel’s Tennessee WhiskeyCompany: Brown-FormanMarketing Director: Phil EppsBrand Manager: Laura PetryAgency: DVL Public Relations & AdvertisingCreative Director: Nelson EddyCopywriter: Mike FergusonArt Director: Sean Williams
SECOND PLACEBrand: New AmsterdamCompany: E & J Gallo WineryCreative Director: Liza ButlerArt Director: Daniel ListonDesigner: Daniel Liston
FLOOR BIN OR RACK
FIRST PLACEBrand: ChambordCompany: Brown-FormanMarketing Director: Brooke BraunBrand Manager: Sean WachsmanAgency: ImageSeller
SECOND PLACEBrand: New AmsterdamCompany: E & J Gallo WineryCreative Director: Liza ButlerArt Director: Daniel ListonDesigner: Daniel Liston
THIRD PLACEBrand: Chambord and KorbelCompany: Brown-FormanMarketing Director: Kristy Erwin, Brooke BraunBrand Manager: Sean Wachsman, Colton PayneAgency: ImageSeller
CASE CARD (CONTINUED)
TIED THIRDBrand: ApothicCompany: E & J Gallo WineryCreative Director: Scott EliaArt Director: Emil SandmanDesigner: Solvita Marriott
TIED THIRDBrand: Apothic RoseCompany: E & J Gallo WineryCreative Director: Scott EliaArt Director: Emil SandmanDesigner: Aaron Vickery
THIRD PLACEBrand: Jack Daniel’s Tennessee WhiskeyCompany: Brown-FormanBrand Manager: Jennifer Powell, Jesus Ostos, Bryan SmithAgency: FCB ChicagoCreative Director: Stephen Breit, Mandi Bright, Quanah Humphreys
THIRD PLACEBrand: Jack Daniel’s Tennessee WhiskeyCompany: Brown-FormanBrand Manager: Jennifer Powell, Alejandro Solario, Bryan SmithAgency: FCB ChicagoCreative Director: Stephen Breit, Martin Sema, Quanah HumphreysCopywriter: Eduardo VeaArt Director: Mandi Bright
RECIPE BOOK
FIRST PLACEBrand: Korbel California ChampagneBrand Manager: Todd KennedyAgency: PriceWeberCreative Director: Erich StefanovichCopywriter: Rich TerryArt Director: Carolyn MosesAccount Director: Robert Trinkle
SECOND PLACEBrand: Jack Daniel’s Tennessee WhiskeyCompany: Brown-FormanBrand Manager: Jesus Ostos, Bryan SmithAgency: FCB ChicagoCreative Director: Stephen Breit, Mandi Bright, Quanah Humphreys
THIRD PLACEBrand: Jack Daniel’s Tennessee WhiskeyCompany: Brown-FormanBrand Manager: Jesus Ostos, Bryan Smith Agency: FCB ChicagoCreative Director: Quanah Humphreys, Mandi BrightArt Director: Nathan Grundhauser
FIRST PLACEBrand: Corona ExtraCompany: Constellation BrandsMarketing Director: Kevin KramnicBrand Manager: Kevin EnosAgency: UpshotArt Director: Eric BaskauskasAccount Director: Erin Bergey
FIRST PLACECompany: Libbey FoodserviceMarketing Director: Susan DountasAgency: R/P Marketing Public RelationsCreative Director: Susan GdowikCopywriter: Dan TischlerArt Director: Jessica Lashley
SECOND PLACEBrand: Jack Daniel’s Tennessee WhiskeyCompany: Brown-FormanBrand Manager: Jennifer Powell, Alejandro Solario, Bryan SmithAgency: FCB ChicagoCreative Director: Stephen Breit, Martin Serra, Quanah HumphreysCopywriter: Eduardo VeaArt Director: Mandi Bright
DRINK MENU
FIRST PLACEBrand: Rogue Ales & Spirits
GIFT CARTON
FIRST PLACEBrand: Rogue Ales & Spirits
TRANSIT CAMPAIGN
FIRST PLACEBrand: Pabst Blue RibbonCompany: PabstMarketing Director: Dan McHughAgency: Boxing CleverCreative Director: Jake Houvenagle
SECOND PLACEBrand: Yellow Snow IPACompany: Rogue Ales & Spirits
FIRST PLACEBrand: Rogue XSCompany: Rogue Ales & Spirits
BACKBAR GLORIFIER
FIRST PLACEBrand: HerraduraCompany: Brown-FormanMarketing Director: Kristy ErwinBrand Manager: Jennifer SimmondsAgency: ImageSeller
OTHER PREMIUM ITEMS
SECOND PLACEBrand: Early TimesCompany: Brown-FormanMarketing Director: Brooke BraunBrand Manager: Therese McGuireAgency: ImageSeller
THIRD PLACEBrand: Jack Daniel’sCompany: Brown-FormanMarketing Director: Katie WhiteBrand Manager: Jesus (Chuey) OstosAgency: ImageSeller
FIRST PLACEBrand: Dead GuyCompany: Rogue Ales & Spirits
OUTDOOR TRANSIT
FIRST PLACEBrand: Corona LightCompany: Constellation BrandsBrand Manager: Ryan AndersonAgency: Upshot
Creative Director: David NighCopywriter: Brett WilkesArt Director: Eric BaskauskasAccount Director: Erin Bergey
SECOND PLACEBrand: Early TimesCompany: Brown-FormanBrand Manager: Therese McGuireAgency: PriceWeberCreative Director: Erich StefanovichCopywriter: Mel BryantAccount Director: Robert Trinkle
FIRST PLACEBrand: 100 %Company: Rogue Ales & Spirits
SECOND PLACEBrand: Jack Daniel’s Tennessee WhiskeyCompany: Brown-FormanMarketing Director: Phil EppsBrand Manager: Laura PetryAgency: DVL Public Relations & AdvertisingCreative Director: Nelson EddyCopywriter: Nelson EddyArt Director: Jennifer Rundberg
SECOND PLACEBrand: Pacifi co ClaraCompany: Constellation BrandsMarketing Director: Santiago GalloBrand Manager: Nate MicklosAgency: UpshotArt Director: Don Dunn
THIRD PLACEBrand: FinlandiaCompany: Brown-FormanMarketing Director: Brooke BraunBrand Manager: Chris DoyleAgency: ImageSeller
FIRST PLACEBrand: Jack Daniel’s Tennessee WhiskeyCompany: Brown-FormanMarketing Director: Phil EppsBrand Manager: Laura PetryAgency: DVL Public Relations & Advertising
SECOND PLACEBrand: Jack Daniel’s Tennessee WhiskeyCompany: Brown-FormanMarketing Director: Phil EppsBrand Manager: Laura PetryAgency: DVL Public Relations & Advertising
TIED THIRDBrand: Pama Pomegranate LiqueurCompany: Heaven Hill DistilleriesMarketing Director: Kate Shapira LattsBrand Manager: Brittany CapitoAgency: Hanna Lee CommunicationsPresident: Hanna Lee
TIED THIRDBrand: Honey KolschCompany: Rogue Ales & Spirits
TIED THIRDBrand: Dead Guy GlowCompany: Rogue Ales & Spirits
WEB / MOBILE APPLICATIONS
FIRST PLACEBrand: Burnett’s VodkaCompany: Heaven Hill DistilleriesMarketing Director: Kate LattsBrand Manager: Reid HaferAgency: XenoPsi Media, LLCCreative Director: Shaun Samson
SECOND PLACEBrand: Hpnotiq LiqueurCompany: Heaven Hill DistilleriesMarketing Director: Kate LattsBrand Manager: Brittany CapitoAgency: XenoPsi Media, LLCCreative Director: Shaun SamsonArt Director: Ryan Downie
FIRST PLACEBrand: Jack Daniel’s Tennessee WhiskeyCompany: Brown-FormanMarketing Director: Phil EppsBrand Manager: Laura PetryAgency: DVL Public Relations & Advertising
SECOND PLACEBrand: Jack Daniel’s Tennessee WhiskeyCompany: Brown-FormanBrand Manager: Alejandro Solario, Bryan SmithAgency: FCB ChicagoCreative Director: Martin Serra, Quanah Humphreys, Mandi Bright
TIED THIRDBrand: HpnotiqCompany: Heaven Hill DistilleriesMarketing Director: Kate LattsBrand Manager: Brittany CapitoAgency: Community PR, Likeable Media, Attack! Marketing, Brand Activate, XenoPsi Media
TIED THIRDCompany: Rogue Ales & Spirits
SOCIAL MEDIA
FIRST PLACEBrand: Cinerator Hot Cinnamon Flavored WhiskeyCompany: Heaven Hill DistilleriesMarketing Director: Kate LattsBrand Manager: Hannah VenhoffAgency: XenoPsi, LLCCreative Director: Shaun SamsonArt Director: Ryan Downie
SECOND PLACEBrand: Jack Daniel’s Tennessee WhiskeyCompany: Brown-FormanBrand Manager: Bryan Smith, Cordell LawrenceAgency: FCB ChicagoCreative Director: Stephen Breit, Mandi Bright, Quanah HumphreysCopywriter: Will SharpeArt Director: Nathan Grundhauser, Alex Tarrant
TELEVISION AD
FIRST PLACEBrand: Korbel California ChampagneBrand Manager: Todd KennedyAgency: PriceWeberCreative Director: Erich StefanovichCopywriter: Rich TerryArt Director: Carolyn MosesAccount Director: Robert Trinkle
FIRST PLACEBrand: Circulo TequilaBrand Manager: Andres VillalobosAgency: Brandnew!
SECOND PLACEBrand: Corona ExtraCompany: Constellation BrandsMarketing Director: Kevin KramnicBrand Manager: Kevin Enos, Matt EscalanteAgency: UpshotCreative Director: Bill FogartyCopywriter: Brett WilkesArt Director: Eric BaskauskasAccount Director: Erin Bergey
THIRD PLACEBrand: New AmsterdamCompany: E & J Gallo WineryMarketing Director: Gerald ThoukisBrand Manager: Justin LewAgency: Muh-Tay-Zik | Hof-FerCreative Director: John MatejczykCopywriter: Josh BogdanArt Director: Diko Daghlian
GAMES AND CONTESTS
FIRST PLACEBrand: TuacaCompany: Brown-FormanBrand Manager: Tracey JohnsonAgency: Boxing CleverCreative Director: Jeff RifkinCopywriter: Sarah RockwellDigital Project Manager: Monica Castello
SECOND PLACEBrand: Canadian MistCompany: Brown-FormanBrand Manager: Pedro BerruecoAgency: PriceWeberCreative Director: Erich StefanovichCopywriter: Rich TerryArt Director: Mark SteiblingAccount Director: Robert Trinkle
THIRD PLACEBrand: Jack Daniel’s Tennessee HoneyCompany: Brown-FormanBrand Manager: Casey NelsonAgency: FCB ChicagoCreative Director: Quanah Humphreys, Mandi BrightArt Director: Katie BrennOther: Alicia Johnson