Presentation Design Principles of Tips on how to think like a designer John Fallon Presentation Skills Consultant Crafting a Story
Presentation DesignPrinciples of
Tips on how to think like a designer
John FallonPresentation Skills Consultant
Crafting a Story
Crafting a Story…
The goal is to create a memorable presentation
ideas“Sticky”
have…
Simplicity: What’s the key point and why does it matter?
Unexpectedness: Surprise people then stimulate their curiosity
Concreteness: Use natural speech and give real examples
Credibility: context and meaning are important
Emotions: humans make emotional connections, not abstractions
Stories: are easier to remember, great ideas and presentations have an
element of story to them
Stories and Storytelling…
Stories contain analogies and metaphors
Good stories have clear beginnings, engaging content and a clear
conclusion
Stories and Authenticity…
Tell relevant stories clearly and with a pleasing voice
Stories are personal- from the heart… not from a script
It’s not just about information…
You must have the ability to give the audience context and perspective
A presenter must inspire and stimulate with knowledge plus context, meaning and emotion
Information + Emotion and Visualization with Anecdotes = Stories
Finding your passion…
Use well spoken narratives which are conversational
The Process…
Use storyboarding to visualize the sequence of the content
Step One: Brainstorm
Step Two: Identify one key, memorable idea… the core
then… chunk to group similar ideas to find the theme
Step Three: Transfer ideas to post-its /
moleskine storyboard
Step Four: Transfer to a slide sorter to build presentation flow
Editing and Restraint…
Eliminate parts that aren’t crucial to your purpose
Identify elements of content that can be organized to tell a
memorable story
Remember… a presentation
is never just about the facts