1 Principles of Marketing MKTG 305.N01 | Summer 1, 2017 Instructor: Dr. Chad Milewicz Office Hours: Tue. & Wed.: 3pm – 4pm CT; Email: [email protected]and by appointment Phone: 812.464.1937 Office Number: BEC 2043 Course Description (from 2016-2017 Undergraduate Bulletin): http://bulletin.usi.edu/preview_course_nopop.php?catoid=13&coid=42713 A general survey of the entire field of marketing. Attention is given to the management of the marketing efforts of the individual firm. Emphasis is on the role of the marketing environment, understanding markets and customers, and decision making regarding products, pricing, distribution, and promotion. Credit Hours: 3 Prerequisite(s): ACCT 201, ACCT 202*, ECON 208, ECON 209*, PSY 201, and junior standing (*May be taken concurrently with MKTG 305) Meeting Time/Location: Online via Blackboard Access the course Blackboard site by logging into myUSI at https://cas.usi.edu/cas/login Course Learning Objectives By the end of this course, students should be able to: 1. Describe basic marketing concepts and vocabulary 2. Relate basic marketing constructs and vocabulary to consumers’ and organizations’ behavior 3. Identify elements of a strategic marketing process USI Marketing Program Learning Goals and Outcomes Key Marketing Program Learning Goals Key Marketing Program Learning Outcomes 1. Building competency in fundamental Marketing Content 2. Developing competency in the Marketing planning process. Developing a Marketing Plan: This will include competency with: a) Market segmentation, b) Positioning, c) Marketing Mix Marketing Program General Skills Goals Related Skill Outcomes Critical thinking i. use relevant information/evidence ii. consider relevant viewpoints iii. identify relevant assumptions iv. consider implications of alternative courses of action v. develop clear logical conclusions from prior analysis Ethical decision making i. identify ethical issue(s)/problem(s) ii. incorporate evaluation of relevant stakeholders iii. evaluate implications of alternative courses of action iv. develop logical conclusions from prior analysis MKTG 305’s connection to the Marketing Program’s & Romain College of Business’s Learning Goals MKTG 305 helps with accomplishing Learning Goal 1: Building competency in fundamental Marketing Content. MKTG 305 helps in building Ethical Decision Making skills.
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Principles of MarketingMARKETING WITH CONNECT PLUS, 13th edition, Kerin, Hartley, and Rudelius, McGraw Hill o Marketing is the name of the textbook (you can purchase either a hard-cover
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Principles of Marketing
MKTG 305.N01 | Summer 1, 2017
Instructor: Dr. Chad Milewicz Office Hours: Tue. & Wed.: 3pm – 4pm CT;
All participants are expected to have basic foundational knowledge related to the pre-requisite courses.
Critical thinking and communication skills appropriate for a 300-level course are expected.
Grading and Assignment Policies Your grade for this course will be determined by the total points you earn. The specific graded class activities and maximum possible points awarded for each are as follows: Class Activity Maximum Points Possible 5 Multiple Choice Exams (35 points each) 175 8 Interactive Homework Assignments (10 points each) 80 1 Strategic Marketing Process (SMP) Final Assignment 35 TOTATL POINTS POSSIBLE 290 Final Grade:
Final grades will be assigned by the total points earned, according to the following scale:
Points Earned Letter Grade Earned
260 + points A
230 – 259.9 points B
200 – 229.9 points C
170 – 199.9 points D
0 – 169.9 points F
Note: Final grades are based on points earned (not percentages), and the class does not use a +/- grade scale.
MKTG 305 Course Calendar Term (length): Summer 1 (4 weeks & 2 days) Instructor: Dr. Chad Milewicz
*The approximate time requirement to complete each module’s required readings, media, and deliverables should be relatively similar. ** Please note that Module 4 and Module 5 both run from May 31 – June 9. ^Please note that all times identified in this course refer to Central Time (CT).
Course Learning Objectives: 1. Describe basic marketing concepts and vocabulary 2. Relate basic marketing constructs and vocabulary to consumers’ and organizations’ behavior 3. Identify elements of a strategic marketing process
Weeks
Dates
Class Module Topic
Module Learning Objective(s)
Related course learning objective(s)
Required Readings & Media*
Deliverables
(Due by 8:00 PM CT on last day of the Module)^
Week 1
Wednesday 5/10 – Tuesday 5/16
Module 1 Marketing & Strategy
Overview
Identify basic elements of marketing philosophy and practice. Identify marketing’s role in organizational strategy. Relate ethical and socially responsible concepts to marketing practices. Contributes to course learning objectives 1 & 2.
Chapters 1, 2, & 3
4 video lectures
Interactive Homework Assignments 1 & 2
Exam 1
Week 2
Wednesday 5/17 – Tuesday 5/23
Module 2 Buyer Behavior,
Research & International Marketing
Identify basic concepts and vocabulary related to buyer behavior, marketing research & international marketing. Use marketing concepts to explain consumer decision making & marketing research practices. Contributes to course learning objective 1 & 2.
Chapters 5, 6, 7, & 8
5 video lectures
Interactive Homework Assignments 3 & 4
Exam 2
Week 3
Wednesday 5/24 – Tuesday 5/30
Module 3
Segmentation & Product Management
Identify basic concepts and vocabulary related to market segmentation and product/service management. Relate marketing concepts to segmentation practices. Contributes to course learning objectives 1 & 2.
Chapters 9, 10, 11, & 12
4 video lectures
Interactive Homework Assignments 5 & 6
Exam 3
Weeks 4 – 4 ½
Wednesday 5/31 – Friday 6/09
Module 4**
Pricing & Channel Management
Identify basic concepts and vocabulary related to pricing and managing marketing channels. Relate marketing concepts to segmentation practices. Contributes to course learning objectives 1 & 2.
Chapters 13, 14, 15, & 16
2 video lectures
Interactive Homework Assignments 7 & 8
Exam 4
Weeks 4 – 4 ½
Wednesday 5/31 – Friday 6/09
Module 5**
IMC & Strategy Analysis
Identify basic concepts and vocabulary related to integrated marketing communications (IMC) and strategy analysis. Connect elements of a strategic marketing process to how a company markets specific product or services. Contributes to course learning objectives 1 & 3.